Episode 1 is an introduction to the Kantar Worldpanel US Team and their involvement in the US market. Kevin, Erica, and Hannah introduce themselves as well as their respective fields of expertise and chat a bit about the Premiumization of the marketplace. They cover trends ranging from Cold Brew Coffee to customized facial kits to "athleisure." This maiden voyage podcast allows these beverage and personal care savants to give their thoughts and ideas on a rapidly-growing sector.

Episode 1: An Intro To US Podcasting

On this edition of the Kantar Worldpanel US Usage podcast, the team dives into some of the newer ways to target and market to consumers. What are these you may ask? Well for starters, there's been a revolution in where companies are advertising, which is affecting how they do it. Hop on this quick little audio journey to hear a bit about what the gang is seeing and hearing in their NYC-entric worlds

New Age Media Marketing

In this episode, the team welcomes Deirdre Roache to the show. Deirdre details her 4 step plan to help a business achieve desired growth and shares some key thoughts on how to best get there

The Four Keys to Business Growth

The team is back this week to discuss and debate how consumers are now influencing the market and how manufacturers are catering to them. They chat about some real-life examples from the past and present, and also address the role the social media has taken on in doing so

Exploring the "Consumer-verse"

The gang is back with some hot takes and scoops from the world of social responsibility. Companies are getting behind causes and movements to not only better relate to their consumers but also be the change that they want to see. Which companies are leading the charge?

Kantar Worldpanel: US Usage