Kc brings a new spin on a nostalgic sound from the early 2010s influenced by Future, Chief Keef, And Soulja Boy 

4. BOUJEE (Prod. CheffHabib x ALLYxWay)

Brampton-based artist JB Matches channels his Jamaican roots and Canadian upbringing into a sound that’s both authentic and dynamic. Raised in a single-parent household that migrated to Canada, JB’s music reflects the duality of his experience—combining the laid-back vibes of west coast kickbacks with the relentless hustle of an east coast grind.

Inspired by life’s everyday moments, JB approaches his art as a reflection of the present and the past. “This life is a one-time experience,” he says, using his music as a platform to process struggles, celebrate growth, and share his perspective. His creative process is unstructured yet intentional, often sparked by fleeting thoughts during drives or showers.

For JB Matches, art is a tool to challenge societal narratives and bend perspectives. It’s deeply personal, reminding him to “raise words, not voices,” and offering listeners a vibe that’s as introspective as it is effortless—whether it’s music to smoke to or the perfect soundtrack for a late-night cruise.

With a name that embodies his fiery energy and unfiltered self-expression, JB Matches is setting the stage for a legacy rooted in authenticity, passion, and creativity. “The pen is mightier than the sword,” he says, and his music proves it.

Keep on keeping on and keep shining 🏌🏾‍♂️🎆
Jaylon.bacchas@gmail.com

4. BOUJEE (Prod. CheffHabib x ALLYxWay)

Kc Velli