The heart of today's episode is a topic that's both innovative and harmonious—sonic branding. We'll embark on a fascinating journey of the power of creating ear worms to support financial services marketing, guided by two remarkable guests. 

Michelle Schoening, AVP, Marketing Communications & Design at Navy Federal Credit Union joins us to talk about the largest credit union in the US;s journey to create its sonic logo – we’ll get into the who, what, why, and how, as well as explore the impact the new sonic branding has had on Navy Federal and where Michelle and her team plan to take it. T

To properly dive into this subject, I’m also joined by Elizabeth Kasper, VP, Managing Director, Head of Client Success of Made Music Studio, a sonic branding agency that, in addition to its collaboration with Navy Federal, has worked with brands like Tostitos, Lexus, and Forbes. 

Together, we’ll unravel the narrative behind Navy Federal's foray into the realm of audio branding. Imagine the largest credit union exploring a dimension beyond numbers, creating a sonic identity that resonates with its members. I find this stuff fascinating.

This episode isn't just about finance; it's about the intersection of art and branding, where every note and beat tells a story. So, whether you're a financial wizard or a music aficionado, you're in for a treat.

But first, a moment to express our appreciation for your ongoing support. Your feedback and engagement drive us to bring you the most insightful content. If you appreciate the work we do here on the Tearsheet Podcast, please consider giving us a good rating in your podcast player. 

Now, without further ado, grab your headphones and get ready to explore the intersection of finance and sound on this episode of the Tearsheet Podcast.

Get a transcript of this podcast: https://tearsheet.co/podcasts/how-navy-federal-created-a-new-sonic-brand/

How Navy Federal created a new sonic brand

UniverSouLove comes back with a part II to the SoundCloud favorite! Who knows, you might get a part three from the fierce emcee, but this one should hold you! True to the craft of emceeing is UniverSouLove.

UniverSouLove Snaps, Part II

i missssss it but i will not go back
pov : me crooning to u as u try da pay entry at da show

lovely/ugly over/shoulder

Love Infinity [Steevo's Nu-Disco Cut]

Weekly dance music show broadcast from West Queen West in Toronto. Hosted by Benjay. This week with SOUNDHAVEN back for their second appearance with some killer original tracks and lots of fun tech house!

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Benjay feat. Soundhaven - The Pregame - 1st February 2024

A monthly mix series from John Joe XO, founder of the Detroit electronic music label PITS! Herein he shares his own unique style of smooth house grooves with a little bit of party spice thrown in. Featuring a blend of minimal and melodic, these tunes nicely top off the end of a club outing. He has been DJing in the city for 10 years and continues to share his love through music.

Tracklist
Binofski - MAGIC NUMBER
Fernanda Arrau - Florazar
JACK MARLOW - Clueless
Rossell - Dancing With Strangers (Chklte Edit)
Jason Hersco - You Can Get It
Living Legends - Moving at the Speed of Life (Protect Edit)
Dubeats - Burnt Out
Milka - Funkatron
Pune - Loose a Leg
Matthew Fenton - HIT THE SWITCH
George Cynnamon - Happiness
Ruff Stuff - Restless
Nils Frahm - The Dog With 1000 Faces (Constratti Remix)
Gleb Filipchenkow feat. Ode - Sympa (The Cap Boy Remix)
Kenny Summit - U And The Music
Marco Dassi - Hyper
Liam de Bruin - Lavender (Zeitgeist Freedom Energy Exchange Remix)

The XO Show

The XO Show ft John Joe XO - Vol 4

orality! toni morrison tells us “you gotta love it"

La Habitación (demo)

Pull Up Scene - Jatin × Lowkeywld

#HipHop #Rap #RapMusic #HipHopMusic #IndieHipHop #UnsignedArtist #SoundCloudRap #RapArtist #RapFlow #HipHopVibes #UndergroundHipHop

#StorytellingRap #SmoothFlow #Lyricism #ConsciousRap #StreetRap #MelodicRap #RealRap #BarsOverBeats #RapStories #RapGame

Influence / Inspiration Hashtags:

#KendrickLamar #MaxoKream #Nas #BiggieSmalls #EarthGang #HipHopLegends #RapInfluence #ClassicRapVibes

#NewMusic #FreshBeats #SoundCloudArtist #IndieArtist #MusicPromotion #RapCommunity #RapFam #SupportIndependentMusic #UndergroundArtist #RisingArtist #Free #Underground

#ListenNow #NewTrack #RapDrop #MusicVideo #HotBars #RapDaily #FireBars #BarsOnBars



lovely/ugly over/shoulder

keefertechradio

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