ON AN ON’s new album 'And The Wave Has Two Sides' is out now.

Spotify: https://open.spotify.com/artist/3Topzt1UZCz8GQlP7Zsu0M
iTunes: apple.co/1GrEGL9

And the Wave Has Two Sides

Drifting

ON AN ON - Drifting

Low Roar
https://soundcloud.com/lowroar
https://www.facebook.com/lowroar.music
http://www.lowroarmusic.com

Released by Tonequake Records
http://tonequake.com
https://www.facebook.com/Tonequake
https://twitter.com/tonequake

Sheepy on Spotify
http://bit.ly/MrSuicideSheepSpotify

Download

Low Roar - Nobody Loves Me Like You

Today I’m excited to release my chat with Lisa Mullan, owner and co-founder of Uwila Warrior in Boston, MA. Lisa’s company is leading the charge against uncomfortable underwear; we’ve carried her line at Forty Winks since close to the beginning and our customers come back for it over and over again.  In fact, we have one customer who just wrote and ordered: “every medium you have in that incredible thong.” She was referring to this thong which is in fact, “incredible” if you’re in the market (restocking soon, btw).

Lisa and I talked before coronavirus hit, but there is so much in our chat that’s applicable to what we’re facing right now. I am struck by Lisa’s dedication to creating (and re-creating) the best possible product for her clients and by her decision to focus on steady growth even if it takes a while. She mentions the “long game” a couple of times throughout our chat and even then before I knew we’d have to shutter our store, this struck me as incredibly smart. It’s pretty much the mantra of every brick and mortar business owner; our shops and spaces are rarely an overnight success, right? These are long-term investments for us. Smart brick and mortar bosses don’t open thinking that we’re going to roll in dough immediately, we open because we want to create a space and a community that lasts for a long time. Now more than ever, it’s important to keep our focus on the long game.  What are we doing now to ensure that our businesses will be nimble enough to withstand this game-changer? How are we connecting with our customers, both established and new that will bring them back when our doors open again? 

As we navigate this pandemic as small business owners, as our brains are overloaded with loan applications, unemployment claims, past-due bills, and landlord drama, let’s encourage each other to focus on what matters most, creating beautiful connective customer experiences that will last way past this tightest of situations. I’d love to hear how you’re playing the long game. Write to me. And enjoy the show.

On Focussing On The Long Game | Lisa Mullan of Uwila Warrior

A podcast bringing you the stories behind the brick and mortar businesses in our communities. Each weekly episode focuses on the story behind a brick and mortar business by way of a candid chat with the owner.  We talk about the broad picture stuff; their start up processes and the philosophies behind their companies, as well as the smaller, day to day realities of running a brick and mortar.  New episodes every other Tuesday.

On Focussing On The Long Game | Lisa Mullan of Uwila Warrior

Keeping Shop

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