SOCIAL AUDIO 101

WHAT IS SOCIAL AUDIO?

THE ANCHOR DAY SERIES

WHAT IS REPURPOSE 3030?
​​
Let's spend the next 30 days (or so) repurposing all the great content we have created throughout the year.

​Rather than simply creating more content, why not use what you have and create some highlights of our best content so far? 

It’s a fantastic chance to reflect on the year and collect all of the best bits in one handy location for our community.
​
Repurpose 3030 (In A Nutshell)
​
​​​Repurpose 3030 is a strategy encouraging individuals to reutilise their existing content that is working well by generating variations over a focused 30 day period.

​It emphasises maximising content value by transforming assets into various formats like blog posts, videos, or podcasts to reach wider audiences with diverse preferences.

​​The idea highlights how this approach boosts SEO and discoverability by targeting additional keywords and keeping websites fresh for search engines, which ultimately drives organic traffic.

​​Furthermore, repurposing reinforces brand messaging through consistent communication across platforms and increases content lifespan and shareability, making content more enduring and widely distributed.

​​In essence, it promotes an efficient content strategy that enhances reach, improves SEO, strengthens branding, and extends content relevance.

​​
​❓ How Does Repurposing Your Content Help?

​​
​​✅ Maximises Content Value

​Repurposing enables extracting more value from every piece of content, allowing assets to live in multiple formats (such as blog posts, videos, podcasts, or infographics) and reach more audience segments without the need for constant new creation.

​​✅ Expands Audience Reach

​​By adapting content into different formats and distributing it across various channels, ​​organizations can tap into new markets and cater to diverse consumption habits, whether someone prefers reading, listening, or watching.

​​✅ Boosts SEO & Discoverability

​​Repurposing old or evergreen content lets businesses target additional keywords, improve site visibility, and keep their website fresh for search engines, all of which drive more organic traffic and improve search rankings.

​​✅ Reinforces Brand Messaging

​​Repurposing helps strengthen brand identity and ensures core messages are consistently communicated across different platforms and content types, making the brand more memorable to its audience.

​​✅ Increases Content Lifespan & Shareability

​Adapting content keeps it relevant over time, making it evergreen and more likely to be shared across multiple platforms and by varied audiences. 

​​In summary, repurposing content allows for greater efficiency, expanded reach, enhanced SEO, reinforced branding, and longer content lifespan, all essential for successful content strategy. 

#Repurpose3030

REPURPOSE 3030

On this episode of Real Talk Reclaimed, we're going off-camera and into the depths of pure conversation with the one and only Keith Keller, The Social Audio Dude.

We're exploring the powerful psychology of podcasting:

What really happens to your brain when you have a mic in your hand?

Keith breaks down how that simple tool creates a unique authority and transforms how we speak and listen.

Without the crutch of visuals, conversation becomes more intimate, more deliberate, and radically more authentic.

We're bucking the visual trend and reclaiming the original power of radio where the audience isn't just a viewer, but an engaged guest in the room.

Join us for a masterclass in why sometimes, the most powerful connection is the one you can't see. 

Who Is Zara Camp?

Zara Camp is the founder of Real Talk Reclaimed and host of Real Talk Real Queens, a podcast centered on authentic, empowering conversations. 

She is passionate about helping people use their voices with confidence, especially women seeking self trust and community. 

As an educator and consultant, Zara blends her teaching experience with podcast coaching, guiding others to launch and grow meaningful shows. 

Her work highlights the power of vulnerability, storytelling, and connection, inspiring transformation through dialogue. 

With every project, Zara’s mission remains clear: to reclaim real talk and turn honest conversations into tools for growth and empowerment. 

Who Is Keith Keller?

Keith Keller has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of Social Audios shows discussing the latest strategies.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does regular audio events live on Linkedin.

REAL TALK RECLAIMED WITH ZARA CAMP (UK)

"SOCIAL AUDIO 101"  


An Interview With Sherry Grant (Auckland)

Hi everyone, I’m Sherry Grant from New Zealand and your host today. 

Our guest in this interview is Keith Keller from Melbourne, Australia. 

I met Keith online around 2021 and we started talking a lot since 2022. 

Here is a short introduction.

Keith Keller has been researching the latest trends in Social Media Marketing for well over a decade and currently has a new Social Audio show called “Buy Me A Coffee Monday”.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin, Discord & Go Brunch. 

You can find out about the upcoming shows using the link below. 

 http://WhereIsKeithToday.com  


THE QUESTIONS

(1) Can you tell us a bit about how you got into broadcasting and when you decided that this was for you?

(2) How do you know what to talk about? 

(3) Why is it important to have a good moderator in a discussion?

(4) Can you run us through the social audio sites you have experimented with over the years and whether or not you have a favourite? 

(5) How do you promote your shows?

(6) You do three shows a week, how do you balance this in your life? 

(7) What do you think are the most important things your show participants can take away?

(8) Tell us about your idea you call “The Keithies”?  


THE INTERVIEW

(1) Can you tell us a bit about how you got into broadcasting and when you decided that this was for you?

I had a radio show after school & this is the light bulb went off for me.

I thought to myself, this is what I want, I want to do this. 

So I moved to Melbourne in 1984 & went to radio school in 1984 three times a week for a year at night, after my day job. 

Unfortunately for me, and a lot of creative people are like this, I didn't crack my ultimate goal, but it's still in my blood. 

So, I went into the world and bought a house and got married and did all the sensible things but I got back into it in 2008 through a site called Blog talk radio, which was very similar to what Clubhouse would become in 2020. 

We did 108 shows there & it got me thinking again.

This is what I want to do to promote myself, I was working for myself by that time. 

This is what I prefer, I don't like to write (etc) 

I can speak in public, but I found that quite tiring, I love just talking on the radio so I've been doing it ever since 2008 and I love it...... 

WHERE IS KEITH TODAY?

You can find out more about Keith's Social Audio shows here 

http://WhereIsKeithToday.com

SOCIAL AUDIO 101: Interview With Sherry Grant (NZ)

Sherry Grant - Can you tell us about how you got into broadcasting and when you decided that this was for you?

Keith Keller - I had a show, a little radio show, after school, in high school, in the 80s, and, you know, I went to school in, you know, year 11, and I went after school, rode my bike up to the radio station, and I would play songs, and I thought:

"This is good. This is fun. This is what I want"

The light bulb went off right when I was 16. 

I thought, This is what I want. I want to do this. 

So I moved to Melbourne in 1984 I went to radio school in 1984 three times a week for a year. 

Unfortunately for me, and a lot of creative people are like this, we I didn't crack the my ultimate goal, but I it's in my blood. 

So, I went into the world and bought a house and got married and did all the sensible things but back in I got back into it in 2006 through a site called Blog Talk Radio, which is very similar to what clubhouse would become in 2020. 

I did this show via my phone in 2008 actually till 2010.

We did 108 shows and we did a show once a week, on a Monday. 

.... and it just got me thinking:

"This is it? This is what I want to do."

This is what I want to do, to promote I was working for myself by that time. This is how I want to promote myself. 

This is what I prefer. 

I don't like to write, I can speak in public, but I found that quite tiring. 

.... but I love talking on the radio, and so I've been doing it ever since 2008 and I love it, and we've been doing lots and lots of shows together, haven't we?

HOW DID YOU GET STARTED?

Sherry Grant - How do you know what to talk about and why so essential to have a good moderator in such a discussion? 

Keith Keller - I never seem to have any trouble deciding what to talk about, because I'm a very curious person. 

My wife calls me "Curious Keith". 

I'm always asking questions, which is a good way to be. It keeps me young and interested in the world. 

... but when I do sometimes struggle with shows, I go to pi.ai and I just type in something like, what are the latest trends for 2024 and I get a list of, say, 10 or 15 trends.

I don't tend to just follow the trends for the sake of it, for me it's I've gotta be into it.

So I'll, I'll pick one of those 10 trends and sort of massage it into a topic that's of interest to me, and then I turn it into a show. 

I do three Shows a week, and I do three Shows a week now and I've got them planned all the way to through to Christmas.

Moderation is the key question there!!

Why is it so important to have a moderator? 

Social audio is a live show and there's a slight danger that you're going to get someone that's a little bit of a bully. 

Sometimes people come in the show and they don't particularly, and that don't particularly have anything to add to the topic. 

They just have something they want to say. 

These people are very difficult to manage, and it's the job of the moderator, the host, to make that person calm down. 

Now that is a very difficult job, but you owe it to the people listening to calm them down if they go on a bit of a rant, and you've been on these shows where someone goes off, and I've had to sort of calm them down. 

I have a I have a gadget that has little sounds and what that what those sounds do, this is a little hack. 

What these sounds do is it just gives me permission to say, Hang on, hang on, mate. I think you went out of I think you've gone off the rails there. 

Can we just, can we just consider that this is not what the show's about. And can I calm you down a bit and and I'll give them a chance. 

If they don't, then I mute them, or I might kick them out of the room or, and I owe it to the rest of the group for that, even though it's not necessarily a fair thing for them.

There might be 20 other people listening, going, Keith, can you get rid of him? 

So moderation is the most important skill when you're doing social audio.

WHY IS MODERATION IMPORTANT?

Sherry Grant - Can you us this through the social audio sites you have experimented with over the years?

Keith Keller - In 2006 I experiment with Blog Talk Radio.

In 2020 clubhouse came out and it was an answer to the pandemic, something to do when you were locked inside. 

 Twitter came out with a version called Twitter spaces, but a year later, that's how we met, probably, I think we probably met on Twitter. 

LinkedIn has a version. 

Linkedin's version is quite robust. It's a little bit sort of unstable at the moment, but LinkedIn has a billion users, so it's a good place to get an audience. 

My favorite is Discord, because it has a lot of really great tools to make it easier for me to moderate if I do get a bully in the show, it's, it's a very, very great looking site. 

It's purpose built for making communities. 

We have a community there of people, 220 people and we meet every Wednesday at 10am Melbourne time. 

12 o'clock for you there in New Zealand. 

We get about eight or 10 people coming every week, and we share in a community, way, the trends that are going on that week. 

My latest sort of obsession, is a site called Go brunch, which I love. 

Go brunch.com and I set up a little radio station there, go brunch radio.com and it looks like a radio station, and it's pretty, pretty fancy. 

There's a lot of different sites you can choose from and they're all good. 

You just choose the ones that suit you, or they might look better on your phone, or they might work better for you. 

It's, it's all personal choice, isn't it?

WHAT SOCIAL AUDIO SITES HAVE YOU TRIED?

Sherry Grant - Can you tell us about Luma?

Keith Keller - Okay, so you asked the question, how do I promote the shows now? 

Luma - Lu.ma is probably my favorite site on the internet, in in at the moment, maybe ever, because it has this really robust way of cataloging the shows in order. 

I do three Shows a week, so you can look at the list of shows.

You can register for them, ou get an email to say that you've been accepted or connected. 

You get an email the day before  and you get an email an hour before. 

It's purpose built for people that want to go to the shows, but sometimes forget. 

So I do three Shows a week, and they're all listed there, and there's a little bit of a spiel, and there's a nice graphic and the link to the show, but you might be forgiven for forgetting that it's on, so Luma sends you a reminder. It's like purpose built for people who run shows.

I love it. Do you use it yourself?

Sherry Grant - A little bit? I only just started using it. I used it for one but I didn't send it to anybody yet, but I think I'll start doing what you're doing, like a plan much more ahead. 

Then I can upload things there, and people can register to come and then be reminded. 

I also like the reminder from discord. 

Keith Keller - That's right!!

On Discord, because it is such an inclusive site. 

When the show goes live, it sends all of the members of the community a show a link to say, hey, Keith's going live in five minutes. 

That's actually how you get to come to my shows.

You get a little reminder on your phone, don't you?

Sherry Grant - Yeah, and what about nas.io?

Are you still using that much?

Keith Keller - Yes!!

Nas.io is a site that's really quite clever because it links with other big sites. 

The challenge with creators that have lots of content is not necessarily in creating the content, but in telling people that it exists, getting the word out. 

Luma, I think, does a better job than NAS. 

Lu.ma versus nas.io they're both very similar sites. 

There's a lot of different competitors, but Naz, but NAS links to discord, so I have a community on Discord, and NAS works very closely with discord, so there's their brothers. 

So you're getting sort of two bites at the cherry for the same effort. Yeah. So please come to my shows.

If you're listening to the show, please come to my shows, because this is exactly what we talk about.

Running your own business, being a creator, in a creator economy in 20 in the 2020s it can be overwhelming, but my job, my my passion, is that I just I'm constantly researching all these cool tools and the shows, they're fascinating, aren't they? 

Sherry Grant - Yeah, the talk is always different, because sometimes we get different people, but there are always some people who are always there.

HOW DO YOU PROMOTE YOUR SHOWS?

The "Leveraged Career Journey Show" with Bez Rengifo explores here the evolving landscape of social audio and livestreaming for marketing your personal brand in the 2020s & beyond. 

The guest here is Keith Keller from Melbourne, Australia.

On the show Bez & Keith discuss the 3 major players in this area as well as Keith's journey from community radio in the early 80s to online presenter and livestreamer in the 2020s. 

Keith has been researching the latest trends for well over a decade now and currently has a number of Social Audio shows discussing the latest strategies. 

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does weekly shows on Linkedin, Discord & Go Brunch, each of these formats offers it's own unique benefits. 

Here's a quick list of the differences.


(1) LINKEDIN LIVE EVENTS 


LinkedIn Audio Events have been folded into Linkedin Live Events so we are working on finding the best ways to recreate the 'Social Audio" experience here. 

There are a few variations on this idea at the moment so the research continues behind the scenes. 


(2) DISCORD COMMUNITY EVENTS 


Discord Community Events are a special type of voice channel format that you can create within a Discord community. 

They're designed to facilitate voice communication for events, conversations, and other gatherings where some people are talking and others are listening as the audience. 

Stage channels offer a range of great features that allow you to customize your events and are a fantastic great way to engage with your community and facilitate discussions around shared interests and topics. 


(3) GO BRUNCH VIRTUAL EVENTS 


Go Brunch Virtual Events are a unique and customisable solution for hosting virtual meetings, events, and webinars. 

The platform offers interactive virtual rooms that can be tailored to your specific needs, with themes, branding, and even asynchronous content like on demand videos and documents. 

One of the standout features of Go Brunch is the immersive and engaging natural of the virtual spaces you can create. 

These are designed to make your events more memorable and enjoyable. 

Go Brunch Virtual Events offer a versatile and innovative solution for virtual events, meetings, or gatherings and really do create a feeling of "BEING THERE"

Social Audio Meets Livestreaming (AI Summary)

"THE MICROPHONE MATTERS"

Elevating Audio Quality in Content Creation.

Whether you're recording a podcast, hosting a webinar, or fine-tuning your AI voice model, audio quality is everything. 

A great microphone isn’t just about clarity—it’s about capturing depth, tone, and presence that keeps your audience engaged.

🔊 Why does mic quality matter? 

(1) Clarity & Intelligibility

Poor audio is distracting. A crisp, well-balanced mic eliminates background noise and ensures every word lands with impact.

(2) Professionalism 

Whether in a Zoom meeting or a narrated video, high-quality audio commands attention and builds credibility.

(3) Listener Fatigue 

Harsh, distorted, or muffled sound forces listeners to strain, leading to disengagement over time.

🎛️ Choosing The Right Mic 

 ✔ Dynamic vs. Condenser? 

Condenser for studio-grade detail 
Dynamic for noise isolation  

 ✔ USB vs. XLR? 

USB for plug-and-play 
XLR for pro-level customization 

 ✔ Directional Pickup? 

Cardioid for solo work 
Omnidirectional for room recordings

No matter the setup, investing in a quality mic pays off in engagement, retention, and professionalism. 

What’s your go-to microphone, and how has it transformed your recordings?

Why The Microphone Matters (AI Summary)

Mastering Livestreaming Etiquette (AI Summary)

Perfecting Your Livestreaming Content (AI Summary)

Social Audio Events Versus Podcasts (AI Summary)

INTRODUCING "ANCHOR DAYS" ON LINKEDIN
( Regular Live Audio Events With Keith Keller )

There's a lot happening in the world of social audio so let's meet regularly to discuss the trends. 

 Here are some key developments to watch out for:  

✅ Live & Interactive Content Social audio platforms are increasingly emphasizing live, real time interactions, such as live audio rooms, interviews, and Q & A sessions.  

✅ Expansion Into New Channels Social media listening is expanding well beyond text based posts now and include podcasts, videos, and many other forms of audio based content.  

✅ Growth of Social Media Listening Market 

The global social media listening market is projected to nearly double in size by 2030, reflecting the increasing importance of social listening for marketing and PR.

INTRODUCING THE "ANCHOR DAY" SERIES

What Is User Generated Content?

User Generated Content (UGC for short) refers to any form of content, such as images, videos, reviews, testimonials, or blog posts, that are voluntarily created and shared by users in the form of posts, comments, or reviews about a brand, product, or service. 

It is a powerful tool that can significantly influence potential customers' opinions and decisions.

Here are some key characteristics of UGC: 

(1) Authenticity

UGC is created by everyday people, not brands or professional content creators.

This makes it more relatable, authentic, and trustworthy in the eyes of consumers. 

(2) Diversity

UGC covers a wide range of topics and perspectives, offering a diverse and well rounded view of a brand or product. 

(3) Cost Effective

UGC doesn't require a big budget for content creation, as users generate it organically. 

Brands can use this content to promote their products or services at a low cost.

(4) Engaging

UGC tends to be more engaging and shareable, as users often post content that resonates with their friends and followers.

(5) SEO Benefits

UGC can help improve search engine rankings, as it provides fresh, relevant, and frequently updated content. 

Conclusion

In summary, user generated content is an invaluable resource for brands, as it helps build trust, increase engagement, and ultimately drive sales. 

By encouraging and leveraging UGC, businesses can foster a strong and loyal customer base.

WHAT IS UGC? (USER GENERATED CONTENT)

How To Build Your Community Using Social Audio

•	Make sure your audio quality is top notch with high quality equipment and editing software.

•	Personalise experiences for your members by understanding their preferences and offering tailored content.

•	Collaborate with influencers and thought leaders in your industry to host engaging events.

•	Incorporate fun elements like quizzes, challenges, and rewards to keep your community engaged.

Online communities have become a powerful force in today's interconnected world, offering individuals a way to connect with like minded people and share their passions, interests, and experiences. 

Some of the key benefits of online communities include: 

(1) Connectivity

Online communities allow people to connect with others who share their interests, no matter where they are in the world.

(2) Support 

Members of online communities can offer emotional support, practical advice, and a sense of validation to one another. 

(3) Knowledge Sharing 

Online communities can be great places to learn new things, share expertise, and exchange ideas. 

(4) Collective Action

Online communities can mobilize around a cause or issue, and use their collective power to create change. 

In short, online communities have the power to bring people together, provide support and connection, and drive social and cultural change.

HOW TO BUILD YOUR OWN ONLINE COMMUNITY

How To Position Yourself As The "GO TO GUEST" On Podcasts.

Here's how you can leverage this strategy to position yourself as a valuable guest:

1. REPURPOSE INTERVIEW CONTENT

Transcribe your podcast interviews and turn them into blog posts, articles, or social media content.

This allows you to share your insights with a wider audience and showcase your knowledge on specific topics.

2. CREATE BONUS CONTENT

Develop additional content related to your interview topics, such as cheat sheets, checklists, or video tutorials.

Offering these resources to podcast hosts as exclusive bonus content can make your appearance more appealing.

3. WRITE GUEST BLOG POSTS

Offer to write guest blog posts for the podcast's website, providing in-depth analysis, personal experiences, or case studies related to your interview topics.

This can help drive traffic to the podcast's site and build credibility for your personal brand.

4. SHARE YOUR MEDIA COVERAGE

Highlight your podcast appearances on your website, social media, and professional profiles.

This can help potential hosts recognize your experience and the value you bring as a guest.

5. NETWORK WITH OTHER GUESTS

Connect with other podcast guests in your industry to share insights and explore collaboration opportunities.

Building relationships with fellow experts can lead to referrals for future podcast appearances.

By creating and sharing valuable content related to your podcast appearances, you can demonstrate your expertise and provide additional value to hosts and their audiences.

This can help position you as a valuable guest and increase your chances of being booked on other podcasts.

POSITIONING YOURSELF AS THE  "GO TO GUEST"

PART 1 - FROM MEDIA SHY TO MEDIA SAVVY 

14 Simple Strategies To Nail Your Next Media Interview

Being booked for a media interview is an exciting opportunity for any expert until the anxiety sets in and the opportunity suddenly becomes a daunting prospect.

Have you rehearsed your responses to possible questions, and do you have some key takeaways for the listeners?

The show is based on a brand new book by Amanda Mills

"From Media Shy To Media Savvy" 

It's a concise and practical guide to confidently preparing for your media interview from the moment you receive a call from the reporter right up until the after the interview.

It will arm you with tips, advice and actions so you feel in control every step of the way. 

PART 2 - HOW TO GET BOOKED ON MORE PODCASTS.

Getting booked on podcasts can be a great way to build your personal brand and reach a new audience. 

Here are a few tips that might help: 

1.	Identify Relevant Podcasts 

Do some research to find podcasts that align with your area of expertise or interest. 

Look for shows that have a similar audience to your target market. 

2.	Network With Podcast Hosts

Reach out to podcast hosts and producers on social media, email, or through their website. 

Introduce yourself, explain why you'd be a good fit for their show, and offer some potential topic ideas. 

3.	Create Your Media Kit 

Put together a media kit that includes a bio, headshot, list of previous speaking engagements, and any relevant press coverage. 

This can help you present a professional image to potential hosts. 

4. Most  Importantly - Offer Value

When pitching yourself to a podcast, make sure to focus on the value you can bring to their audience.  

Offer specific insights, expertise, or stories that would be interesting to their listeners.

FROM MEDIA SHY TO MEDIA SAVVY

The Samson Q2U & Shure SM58 are iconic microphones with distinct features

Here are some of the main differences:

•	Connectivity: 

The Samson Q2U offers both USB and XLR connectivity options, whereas the Shure SM58 is XLR only.

•	Price: 

The Samson Q2U is generally more affordable than the Shure SM58. 

•	Sensitivity: 

Some users report that the Samson Q2U is more sensitive to plosives whereas the Shure SM58 can be less prone to these issues.
	
•	Polar Pattern: 

While both mics have a cardioid pattern, the Shure SM58 is known for its excellent off axis rejection, making it a popular choice for live performances. 

Ultimately, both microphones are highly regarded in their respective categories, with the Q2U being a versatile and affordable option for podcasting and home recording, and the SM58 a durable and reliable choice for live vocal performances.

MICROPHONE SHOWDOWN: Samson Q2U vs Shure SM58

SOCIAL AUDIO SOUND CHECK 
( Just Start Where You Are ) 


There are several simple ways to improve your sound quality on your livestreams or podcast interviews:


(1) REDUCING BACKGROUND NOISE


Try to minimize any background noise in your recording environment, such as fans, air conditioners, or traffic noise.

✅ Use headphones 

Wearing headphones while streaming can help you monitor your audio levels and prevent feedback or echoes. 

✅ Use a good quality microphone

Invest in a decent microphone that is designed for streaming or podcasting, such as a dynamic microphone.

✅ Adjust your microphone settings

Make sure your microphone is positioned correctly and that your audio settings are optimised for your voice.

✅ Use a pop filter

A pop filter can help reduce plosive sounds (like "p" and "b" sounds) and improve overall audio quality.




 
(2) USING PLANTS & SOFT FURNISHINGS


Plants and soft furnishings can significantly improve sound design by reducing reverberation and echo, which can make a room feel more comfortable and less harsh acoustically. 

✅ Sound absorption

Plants, particularly those with broad leaves and dense foliage, can absorb sound waves and reduce reverberation in a room.
 
✅ Diffusion

Soft furnishings such as curtains, rugs, and cushions can help diffuse sound waves, scattering them in different directions and reducing echo.

✅ Improved acoustics 

By reducing reverberation and echo, plants and soft furnishings can improve speech intelligibility and the overall clarity of sound in a room.

So, incorporating plants and soft furnishings into your sound design can help create a more acoustically balanced and comfortable space.

JUST START WHERE YOU ARE

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far) 

We are experimenting with making music using Suno 

http://SUNO.ai 

Can this ever be as good as the real thing?

Let's see how we go here. 

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest. 

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity. 

Let The Experiments Begin!!

(1) THE INITIAL POP VERSION (August 2025) 

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 
Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

[Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 
Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show  

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song 

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows. 

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025. 

Follow Americo on Linkedin to find out more:

http://TinyURL.com/BeSeenBeHeardBeRemembered 

ADDITIONAL RESOURCES 

(1) AI Pop Music Playlist  

https://soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist 

https://soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Initial AI Experiment)

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 

Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

 [Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 

Will we fade, Will we hide 
We’re born to ignite 
We’re a blaze, We’re alive 
Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show  

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 




BE SEEN, BE HEARD, BE REMEMBERED (Indie Rock Mix)

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 

Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

[Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 

Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 

We’re alive Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show  

Be seen Be heard 
Let the world know 
Be remembered Join the show 




BE SEEN, BE HEARD, BE REMEMBERED (Blues Rock Mix)

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 

Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

 [Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 

Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show  

Be seen Be heard 
Let the world know 
Be remembered Join the show 




BE SEEN, BE HEARD, BE REMEMBERED (FM Radio Mix)

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 

Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

 [Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 

Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 

We’re alive Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show  

Be seen Be heard 
Let the world know 
Be remembered Join the show 




BE SEEN, BE HEARD, BE REMEMBERED (Anthemic Live Mix)

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 
Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 
Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 
[Prechorus] 
The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 
Be seen Be heard 
Let the world know 
Be remembered Join the show 
 [Bridge] 
We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 
Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 
Be seen Be heard 
Let the world know 
Be remembered Join the show  

Be seen Be heard 
Let the world know 
Be remembered Join the show 




BE SEEN, BE HEARD, BE REMEMBERED (70s Radio Rock Mix)

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 


[Verse 2] 
Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 
Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 
 
[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 
 
[Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 
Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 

Be Seen, Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 




BE SEEN, BE HEARD, BE REMEMBERED (Arena Rock Mix)

BE SEEN, BE HEARD, BE REMEMBERED (80s Glam Rock Mix)

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 


[Verse 2] 
Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 
Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 
 
[Prechorus] 
The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 
 
[Bridge] 

We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 
Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 

Be Seen, Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 




BE SEEN, BE HEARD, BE REMEMBERED (UK Pirate Radio Mix)

BE SEEN, BE HEARD, BE REMEMBERED (Blues Festival Mix)

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 


[Verse 2] 
Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 
Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 
 
[Prechorus] 
The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 
 
[Bridge] 
We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again 
Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze 
We’re alive Burning so bright 

[Double Chorus] 

Be Seen, Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 

Be seen Be Heard, Be Remembered
Let’s Get Together & Watch Our Communities Grow 




BE SEEN, BE HEARD, BE REMEMBERED (90s Grunge Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as a pure experiment in creativity.

THE "JANGLE POP" MIX (August 2025)

[Intro Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show

[Verse] 

Lights are flashing 
The stage is set 
We ain't even started 
But they won't forget 

Every heartbeat pounding 
Every soul aligned 
This is the moment 
we’ve been waiting to find 

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

[Verse 2] 

Shadows fading 
The crowd's alive 
Voices rising 
Electric vibes 

Feet keep moving 
Time stands still 
We’re chasing the thrill 
We’re bending the will 

[Prechorus] 

The rhythm’s loud It calls your name 
This is no game No one’s the same

[Chorus] 

Be seen Be heard 
Let the world know 
Be remembered Join the show 

[Bridge]
 
We’re the spark in the dark 
The fire in the rain 
A million stars in the sky 
Never again  

Will we fade 
Will we hide 
We’re born to ignite 
We’re a blaze, 
We’re alive Burning so bright 

[Double Chorus] 

Be seen Be heard 
Let the world know 
Be remembered 
Join the show  

Be seen Be heard 
Let the world know 
Be remembered 
Join the show 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song 

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa. 

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows. 

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025. 

Follow Americo on Linkedin to find out more:
TinyURL.com/BeSeenBeHeardBeRemembered 

ADDITIONAL RESOURCES 

(1) AI Pop Music Playlist
soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist
soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Jangle Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE POP/ROCK MIX (August 2025) 

[Intro Chorus]

Be Seen, Be Heard, Be Remembered.
Live events bring us all together 
& replays allow our visibility to grow

[Verse]

The livestreaming tech is ready
The mic and studio is set
Who knows if the audience is here.
... but we know one thing, 
It's a show they won't forget 

Hearts are racing
Hosts and speakers aligned
This is your moment
The one you've been waiting to find

[Chorus]

Be seen Be Heard, Be Remembered
Watch Live events bring us together &
Replays allow our visibility to grow


[Verse 2]

Personal brand fading?
The choice is go live 
Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal
 
[Prechorus]

The engagment is heating,
Fans call out your name
This is no longer a dream, 

[Chorus]

Be seen Be Heard, Be Remembered
Watch Live events bring us together &
Replays allow our visibility to grow

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work 
Now you want to go live again 

You no longer fade, no longer hide 
You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Watch Live events bring us together &
Replays allow our visibility to grow

Be seen Be Heard, Be Remembered
Watch Live events bring us together &
Replays allow our visibility to grow 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Pop/Rock Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far) 

We are experimenting with making music using Suno 

http://SUNO.ai 

Can this ever be as good as the real thing? 

Let's see how we go here. 

THE STRATEGY 

We started with a simple idea. 

"Be Seen, Be Heard, Be Remembered" 

.... and Suno did the rest. 

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity. 

THE COUNTRY ROCK MIX (August 2025) 

[Intro Chorus]


Be seen Be Heard, Be Remembered
These events bring us together 
Replays have us go on forever

[Verse]

Go live button is ready
Mic and studio is set
Is the audience here yet?
Its a show they won't forget 

Hearts are racing
This is the moment
The one we've been waiting to find

[Chorus]


Be seen Be Heard, Be Remembered
These events bring us together 
Replays have us go on forever

[Verse 2]

Personal brand fading?
The choice is go live 
Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal
 
[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream, 

[Chorus]


Be seen Be Heard, Be Remembered
These events bring us together 
Replays have us go on forever


[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work 
Now you want to "Go LIVE"again. 

You no longer fade, no longer hide

You're born to ignite 
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
These events bring us together 
Replays have us go on forever

Be seen Be Heard, Be Remembered
These events bring us together 
Replays have us go on forever 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN - BE HEARD - BE REMEMBERED (Country Rock Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai 

Can this ever be as good as the real thing?

Let's see how we go here. 

THE STRATEGY 

We started with a simple idea. 

"Be Seen, Be Heard, Be Remembered" 

.... and Suno did the rest. 

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity. 

THE RADIO POP MIX (August 2025)

[Chorus Intro]

Be Seen, Be Heard, Be Remembered
Online events bring the world together. 
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?
They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting to find

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together. 
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
Engaging vibes

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together. 
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together. 
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together. 
..... and the replays just go on forever.  

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered 

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Radio Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE SYNTH POP MIX (August 2025)

BE SEEN, BE HEARD, BE REMEMBERED (Synth Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.


"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE ARENA POP MIX (August 2025)

BE SEEN, BE HEARD, BE REMEMBERED (Arena Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.


"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE BUBBLEGUM POP MIX (August 2025)

[Intro Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
The audience is here and can't wait.
It's a show they will never forget

Hearts are racing, this is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
The engagement intense.

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a game,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever. 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Bubblegum Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.


"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE POWER BALLAD (August 2025)

[Intro Chorus]

Be Seen, Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
The audience is here and can't wait.
It's a show they will never forget

Hearts are racing, this is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
The engagement intense.

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a game,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever. 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (The Power Ballad)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.


"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE SYNTH ROCK MIX (August 2025) 

[Intro Chorus]

Be Seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
The audience is here and can't wait.
It's a show they will never forget

Hearts are racing, this is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
The engagement intense.

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a game,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever. 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop 

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Synth Rock Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

http://SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE COUNTRY POP MIX (August 2025)

[Chorus Intro]

Be Seen, Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?
They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
Engaging vibes

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever. 

"BE SEEN, BE HEARD, BE REMEMBERED"
The Inspirational Story Behind The Song

"Be Seen, Be Heard, Be Remembered" is the catchcry of Toronto based Social Audio host Americo Da Costa.

Americo runs regular online events on Linkedin and it occured to us to have some fun writing a theme song for his shows.

The resulting experiments into AI came as a direct result of several inspired live shows in August 2025.

Follow Americo on Linkedin to find out more:

TinyURL.com/BeSeenBeHeardBeRemembered

ADDITIONAL RESOURCES

(1) AI Pop Music Playlist

soundcloud.com/keithkeller/sets/ai-music-experiments-pop

(2) AI Rock Mix Playlist

soundcloud.com/keithkeller/sets/be-seen-be-heard-be-remembered

BE SEEN, BE HEARD, BE REMEMBERED (Country Pop Mix)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

THE 70s DISCO MIX (August 2025) 

[Intro Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
The audience is here and can't wait.
It's a show they will never forget

Hearts are racing, this is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
The engagement intense.

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a game,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

BE SEEN, BE HEARD, BE REMEMBERED (70s Disco Mix)

QUESTION 1

Why does your voice sound so different to the sound in your head?

There are a couple of reasons why your voice sounds different to you compared to how others hear it:

1.	Bone Conduction 

When you speak, your vocal cords create vibrations that travel through the bones and tissues in your skull. 

These vibrations reach your inner ear and are perceived as sound, which can make your voice sound fuller or deeper to you. 

2.	Resonance

The bones and tissues in your head act as resonating chambers, amplifying certain frequencies of your voice. 

This can make your voice sound richer or more complex to you than it does to others.
 
QUESTION 2

How can you make your recorded voice sound the same as the one in your head? 

There are some tips that can help you achieve a more natural sounding recording 

1.	Microphone Selection

Use a high quality microphone that's suitable for your voice and the environment you're recording in. 

2.	Microphone Placement 

Experiment with different microphone placements, such as slightly off centre or at a distance, to capture a more natural sound. 

3.	 The Proximity Effect

The proximity effect is a phenomenon that occurs when a directional microphone is placed close to a sound source, typically within a distance of 1-2 feet (30-60 cm). 

As the microphone gets closer to the source, there is an increase in the low frequency response, making the sound appear bassier or warmer.

This effect is most noticeable in cardioid microphones, which are commonly used for vocal recordings, and is less pronounced in omnidirectional microphones.

The proximity effect can be used creatively to enhance the warmth of a vocal recording. 
 
QUESTION 3 

How can wearing headphones make your voice sound better? 

Wearing headphones can help improve your voice in several ways: 

1.	Monitoring  

Headphones allow you to monitor your voice in real-time, so you can make adjustments to your tone, pitch, and volume as needed. 

2.	Isolation

Closed back headphones can help isolate your voice from external noise, making it easier to focus on your voice and hear any issues that may arise. 

3.	Confidence

Hearing your voice clearly can give you more confidence in your speech, which can translate into a better overall performance. 

4.	Feedback Reduction 

If you're recording in a noisy environment or using a microphone that's prone to feedback, wearing headphones can help reduce the risk of feedback by keeping the sound of your voice contained. 

It's worth noting that the quality of your headphones and microphone both play a vital role in the overall sound of your voice, so it's important to invest in the highest  quality equipment you can afford.

WHY DOES YOUR VOICE SOUND DIFFERENT ON RECORDINGS?

[Chorus]

Be Seen, Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?
They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for.

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Verse 2]

is your Personal brand fading?
The choice is online events.
Social authority rising
Engaging vibes

Followers keep moving
Your network stands still
We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream,

[Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

[Bridge]

Events are the spark
Audience the fuel you crave
They said it would never work
Now you want to "Go LIVE"again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright

[Double Chorus]

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

Be seen Be Heard, Be Remembered
Online events bring the world together.
..... and the replays just go on forever.

BE SEEN, BE HEARD, BE REMEMBERED (50s Rockabilly Mix)

BE SEEN, BE HEARD, BE REMEMERED (Swingin' 60s Mix)

BE SEEN, BE HEARD, BE REMEMBERED (The Forties Mix)

WHAT IS REPURPOSE 3030? 
( AI Generated Summary ) 
​​
Let's spend the next 30 days (or so) repurposing all the great content we have created throughout the year.

​Rather than simply creating more content, why not use what you have and create some highlights of our best content so far? 

It’s a fantastic chance to reflect on the year and collect all of the best bits in one handy location for our community.
​
Repurpose 3030 (In A Nutshell)
​
​​​Repurpose 3030 is a strategy encouraging individuals to reutilise their existing content that is working well by generating variations over a focused 30 day period.

​It emphasises maximising content value by transforming assets into various formats like blog posts, videos, or podcasts to reach wider audiences with diverse preferences.

​​The idea highlights how this approach boosts SEO and discoverability by targeting additional keywords and keeping websites fresh for search engines, which ultimately drives organic traffic.

​​Furthermore, repurposing reinforces brand messaging through consistent communication across platforms and increases content lifespan and shareability, making content more enduring and widely distributed.

​​In essence, it promotes an efficient content strategy that enhances reach, improves SEO, strengthens branding, and extends content relevance.

​​
​❓ How Does Repurposing Your Content Help?

​​
​​✅ Maximises Content Value

​Repurposing enables extracting more value from every piece of content, allowing assets to live in multiple formats (such as blog posts, videos, podcasts, or infographics) and reach more audience segments without the need for constant new creation.

​​✅ Expands Audience Reach

​​By adapting content into different formats and distributing it across various channels, ​​organizations can tap into new markets and cater to diverse consumption habits, whether someone prefers reading, listening, or watching.

​​✅ Boosts SEO & Discoverability

​​Repurposing old or evergreen content lets businesses target additional keywords, improve site visibility, and keep their website fresh for search engines, all of which drive more organic traffic and improve search rankings.

​​✅ Reinforces Brand Messaging

​​Repurposing helps strengthen brand identity and ensures core messages are consistently communicated across different platforms and content types, making the brand more memorable to its audience.

​​✅ Increases Content Lifespan & Shareability

​Adapting content keeps it relevant over time, making it evergreen and more likely to be shared across multiple platforms and by varied audiences. 

​​In summary, repurposing content allows for greater efficiency, expanded reach, enhanced SEO, reinforced branding, and longer content lifespan, all essential for successful content strategy. 

#Repurpose3030

WHAT IS REPURPOSE 3030? (The 2025 Edition)

WHY REPURPOSING MAKES SO MUCH SENSE
( AI Generated Google Notebook Summary )  

Repurposing content is a resourceful, strategic way to amplify your personal brand’s impact while making the most of your creative efforts. 

(1) Reinforces Your Brand Message

Sharing your message in multiple formats consistently helps make your brand memorable and cements your expertise in your niche. 

Repetition across channels and content types ensures your audience understands what you stand for, making you easier to recognize and trust.

(2) Expands Your Audience Reach

Not everyone hangs out in the same digital space; repurposing content for blogs, social posts, videos, podcasts, or infographics meets your audience where they are and exposes your brand to new groups. 

A single core idea can appear in LinkedIn articles, Instagram captions, newsletters, and more, dramatically multiplying your visibility.

(3) Saves Time and Maximises Value 

Instead of reinventing the wheel, repurposing allows you to extract more value from existing content, stretching your resources and reducing creative burnout. 

This efficiency frees up time for strategy and other growth activities, while maximizing the return on your content investments. 

(4) Builds Authority & Engagement 

By covering the same topic from new angles in various formats, your content signals depth, expertise, and relevance. 

Repurposed assets keep your feed active, maintain audience interest, and increase touchpoints for engagement.
 
(5) Improves Consistency Across Platforms 

Regularly sharing repurposed content ensures your brand voice stays strong and consistent, no matter the platform. This consistency helps form a recognizable presence and builds a memorable identity online.

WHY REPURPOSING YOUR CONTENT MAKES SO MUCH SENSE

On this episode of Real Talk Reclaimed, we're going off-camera and into the depths of pure conversation with the one and only Keith Keller, The Social Audio Dude. 

We're exploring the powerful psychology of podcasting: 

What really happens to your brain when you have a mic in your hand? 

Keith breaks down how that simple tool creates a unique authority and transforms how we speak and listen. 

Without the crutch of visuals, conversation becomes more intimate, more deliberate, and radically more authentic.

We're bucking the visual trend and reclaiming the original power of radio where the audience isn't just a viewer, but an engaged guest in the room. 

Join us for a masterclass in why sometimes, the most powerful connection is the one you can't see. 

KEY STRATEGIES

1. Start Simply & Build Gradually

Don’t invest in lots of expensive equipment right away. 

Begin with basic tools (like a simple mic and headphones) and upgrade as you gain experience and confidence. 

Focus on getting comfortable with your own voice and the process of recording. 

2. Create Your Own Manageable Schedule 

Set realistic goals for how often you’ll release episodes. 

It’s better to start with a frequency you can sustain (e.g., biweekly or monthly) rather than overcommitting. 

3. Prepare Content In Advance 

Plan topics ahead of time and keep a running list of ideas. 

This helps avoid last minute stress about what to discuss. 

Consider recording multiple episodes in one sitting to stay ahead.

4. Focus on Your Audience

As Zara mentioned, shift the focus from what you want to say to what your audience wants to hear. 

This keeps content relevant and engaging. 

5. Embrace Flexibility and Authenticity

Allow your podcast to evolve. 

If you need to change format or frequency, communicate with your audience and adjust as needed. 

Be authentic, listeners appreciate genuine conversations and real experiences. 

6. Build Your Support System

Engage with other podcasters or your audience for feedback and encouragement.

Celebrate milestones and progress, no matter how small.

7. Accept Imperfection

Don’t let the pursuit of perfection stop you from publishing.

Each episode is a learning experience.

By starting where you are, building up gradually, and focusing on consistency over perfection, you can overcome "podfade" and keep your podcast going strong.

REAL TALK RECLAIMED - Interview With Zara Camp (UK)

THE POWER OF GOOD AUDIO & MICROPHONE TECHNIQUE 

Here are some key points to consider.

•	Speaking Without Visuals

Without slides or images, speakers must rely more on words, tone, and presence rather than pointing at things or letting slides do the work. 

This leads to clearer, more deliberate speech.

•	Good Microphone Technique

Holding a mic signals authority and intention. 

It isn’t just a tool for amplification, it changes how the speaker perceives themselves, boosting confidence and presence. 

•	Phones Versus Purpose Built Gear 

Phones can record audio, but the result often sounds casual, unpolished, and unintentional, like filler content. 

A proper microphone suggests that the speaker values the message and is putting deliberate effort into communication. 

•	Intentionality In Audio 

Deliberate audio production (with a mic, conscious speech, and presence) makes communication sound professional and meaningful, as opposed to improvised chatter that feels unfocused. 

The Core Message 

Audio is powerful because it forces intentional speaking, and using tools like a microphone reinforces authority, clarity, and presence. 

Purposeful audio stands apart from casual noise captured on phones, making the difference between fluffy chatter and impactful communication.

THE POWER OF GOOD AUDIO & MICROPHONE TECHNIQUE

WHAT DOES YOUR PERFECT SHOW DAY LOOK LIKE?

Q. Zara Camp

If I asked you, Keith, to describe your perfect day, how would you describe it, using just the audio?  

A. Keith Keller 

My perfect day is doing a four hour show having really dynamic guests that enjoyed themselves and that were articulate and that wanted to come and we both win. 

I have fun - They have fun. 

We both learn something, and we've got four hours of content that other people who don't want to come on the show can enjoy. 

Everyone wins. Everyone wins. 

REAL TALK RECLAIMED (In A Nutshell)

In this episode of Real Talk Reclaimed, we're going off camera and into the depths of pure conversation with the one and only Keith Keller, The Social Audio Dude. 

We're exploring the powerful psychology of podcasting: 

What really happens to your brain when you have a mic in your hand? 

Keith breaks down how that simple tool creates a unique authority and transforms how we speak and listen. 

Without the crutch of visuals, conversation becomes more intimate, more deliberate, and radically more authentic.

We're bucking the visual trend here and reclaiming the original power of radio where the audience isn't just a viewer, but an engaged guest in the room.

WHAT DOES YOUR PERFECT SHOW DAY LOOK LIKE?

WHAT IS THE SOCIAL AUDIO SOUND CHECK?

•	Weekly Live Sound Check 

Tuesdays at 10am Melbourne time. 

•	Global Participation

Anyone worldwide can join in and test their sound. 

•	Technical Exploration 

Listeners connect quirky gadgets, and you help solve audio issues on air. 

•	Improvised Learning 

You research gear on the spot, experimenting with buttons, cables, and settings. 

•	Purely Audio Format 

With no video, the focus is on creativity, imagination, and sound itself. 

•	Fun & Unpredictable 

Every session is different, and fixing sound live becomes part of the entertainment. 

This isn’t just a "sound check", it’s an audio playground where participants and listeners discover the magic of technology and sound together. 

REAL TALK RECLAIMED (In A Nutshell)

In this episode of Real Talk Reclaimed, we're going off camera and into the depths of pure conversation with the one and only Keith Keller, The Social Audio Dude.

We're exploring the powerful psychology of podcasting:

What really happens to your brain when you have a mic in your hand?

Keith breaks down how that simple tool creates a unique authority and transforms how we speak and listen.

Without the crutch of visuals, conversation becomes more intimate, more deliberate, and radically more authentic.

We're bucking the visual trend here and reclaiming the original power of radio where the audience isn't just a viewer, but an engaged guest in the room.

WHAT IS THE SOCIAL AUDIO SOUND CHECK?

DO YOU HAVE ANY ADVICE FOR BEGINNERS?

Question - Zara Camp.

What would you do if someone wanted to start a podcast that's only audio? 

What advice would you give them in that respect?  

Answer – Keith Keller 

This is actually a really great question. 

I would think there's two things you can do. 

One is go into a quiet room. 

You won't believe the amount of people that think it's okay to do a podcast when the television is on you. 

We can laugh at that now, because it sounds ridiculous to us, but the other people say, I can't hear the television. 

I'm I just filtered it out. 

You filtered it out because your brain doesn't hear it. 

You're used to the fact that it's on every day, the average person and a mic sitting in the in a neutral position will pick up everything in the surrounding area. 

So the first thing, lot of things, for podcasters, can be free. 

So have a quiet room with maybe carpet on the floor or curtains on the wall or a comfy chair, and just get yourself really settled into a quiet place. 

That's the first thing. 

The second thing I personally recommend, and you'll be able to do this when you go to the shops, is get a dynamic mic, not a condenser mic, a dynamic mic. 

I'll demonstrate this right now. 

A dynamic mic is really good for what we call the proximity effect. 

When it's close to my mouth. 

It's deeper, which makes me sound more authoritative. 

If I move it just 10 centimeters from my mouth, you can hardly hear me. 

Hardly hear me. 

I've got a shout, right? 

What that means is, if someone's mowing their lawn, all the kids are screaming, or, you know, wife is at home cooking dinner, then this, this type of mic which is not very much more than a normal mic. 

They call it a dynamic mic. 

They are purpose built to cut out background noise. 

Now, once when you start a podcast, you won't you might, may not know this initially, but you'll notice things you never noticed before. 

You know what? I never noticed? 

The guy does his lawn every Monday morning.

I never noticed that before, every Monday morning, 930 this guy mows his lawn. 

It's starting to really annoy me, but I didn't notice that before. 

You tell me I'm wrong. 

So you start to notice things, right? 

Which is good, because you've started to notice them. 

But whether or not you notice them, they come out on the tape. 

The recording using the tape, because I'm an 80s guy, we had reel to reel when I was doing radio. 

So you know, it comes out on the tape. 

Whether or not you hear it or not is not up to the machine. 

The machine records everything. 

So have a nice quiet room, get yourself really in the zone, and then build the tech up as you can. 

Yeah, don't. You don't have to buy lots of stuff straight away. 

There's a, there's a really cool phrase. 

I don't know if you've heard this phrase. 

It's called podfade. 

Yes, it's a phenomenon. 

People like this, they go, man, I'm going to do a podcast. 

I'm going to do a podcast every week for a year. 

Promise, promise. I'm doing it. 

I'm going to buy all this equipment. 

I'm going to do a podcast every week for a year, and then after about three weeks ago, oh, look, it's a bit hard, you know, not enjoying it anymore. 

I don't know if I want to do it. 

You've only done three it's really hard. 

Yeah, well, you know, it is hard, but so don't buy everything all at once. 

Buy something, maybe a nice pair of headphones or a nice mic, and then, then get in the zone and they can go further.

DO YOU HAVE ANY ADVICE FOR BEGINNERS?

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Substack is a platform that lets writers, podcasters, and video creators publish directly to their audience and get paid through subscriptions.

Think of it as a hybrid between a blog, a newsletter service, and a social network.

What Does Substack Do?

• Publishing

Creators can write articles, record podcasts, or post videos.

All in one handy location.

• Distribution

Content is sent straight to subscribers’ inboxes and also lives on a clean, public-facing site.

• Monetisation

Writers can offer free or paid subscriptions.

A few hundred paying subscribers can already support a creator’s livelihood.

• Community

Features like Notes (a Twitter-like feed), Chat, and live video create real-time engagement between creators and their audiences.

Why Is It Popular?

• Simplicity

No need to juggle a blog, email tool, and social media, Substack combines them.

• Creator Control

You own your content and your subscriber list.

Substack is like a Swiss Army knife for creators

🛠️ Core Tools for Creators

• Publishing Platform:

Write essays, articles, serialized fiction, or newsletters using a clean, distraction-free editor.

• Email Distribution

Posts go straight to subscribers’ inboxes, ensuring direct reach without algorithms getting in the way.

• Audience Management

Substack handles subscriber lists, analytics, and payment processing so creators can focus on content.

🌱 Growth & Community Features

• Built In Discovery

Readers can browse and follow creators across genres, like a social feed for newsletters.

• Notes & Chat

Engage with readers in real time, fostering loyalty and feedback loops.

• Podcast Hosting

Creators can publish audio episodes directly on Substack and distribute them to major podcast apps.

Substack’s real magic lies in its simplicity
It lets creators build sustainable media businesses with minimal overheads.

Substack strips away the noise and lets creators focus on what they do best, making compelling content and building direct relationships with their audience.

WHAT IS SUBSTACK & WHY IS IT SO POPULAR?

Why Is Sound Cloud The “Hidden Gem” For Podcasters?

•	SEO Advantage

SoundCloud descriptions can use up to 600 words, which means podcasters can use this feature to add stuff them with keyword rich content.

This longform text boosts discoverability in Google search.

•	Low Competition

Since platforms like Spotify and Apple dominate listener attention, fewer people optimize for SoundCloud, making it an untapped SEO channel.

•	Scalability

With hundreds of episodes fully described, Google views the creator as consistent and authoritative, increasing overall visibility.

Key Takeaway for Podcasters 

Using SoundCloud strategically, by uploading episodes and writing detailed descriptions can significantly improve your podcast’s search engine ranking and help attract organic traffic from people who might never find you on Spotify or Apple Podcasts.

SOUND CLOUD - THE HIDDEN GEM

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for.

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

Is your Personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes

Followers keep moving
Your network stands still

We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream.

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again.

You no longer fade, no longer hide

You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Chorus Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 2 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set

Is the audience here yet?

They better be, it's a show they will never forget

Hearts are racing
This is the moment
The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes
Followers keep moving
Your network stands still

We’re chasing awareness
We’re closing the deal 

[Prechorus] 

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave 

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite 
You're the energy burning bright
 
[Double Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Second Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 3 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment
The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

is your Personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

[Bridge]

Events are the spark
Audience the fuel you crave 

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Third Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 4 - September 2025] 

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment

The one we've been waiting for. 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Prechorus]

The engagement is heating,
Fans call out your name
This is no longer a dream, 

[Chorus]

Livestreaming is the trick 
to get your audience to click.

[Bridge]

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE"again. 

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright
 
[Double Chorus]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Fourth Rewrite)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 5 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set
Is the audience here yet? 

They better be, it's a show they will never forget 

Hearts are racing
This is the moment

The one we've been waiting for.

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Verse 2]

is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Pre Chorus]

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.
 
[Bridge] 

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again.

You no longer fade, no longer hide
You're born to ignite
You're the energy burning bright

[Double Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Double Chorus & Fade]

Livestreaming is the trick 
to get your audience to click.

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Fifth Rewrite - Double Chorus)

"BE SEEN, BE HEARD, BE REMEMBERED"
(AI Music Experiment - The Story So Far)

We are experimenting with making music using Suno

SUNO.ai

Can this ever be as good as the real thing?

Let's see how we go here.

THE STRATEGY

We started with a simple idea.

"Be Seen, Be Heard, Be Remembered"

.... and Suno did the rest.

We then created several additional versions to see how far we could take the idea as an exercise in pure creativity.

Let The Experiments Begin!!

[Chorus Rewrite 6 - September 2025]

Livestreaming is the trick 
to get your audience to click.

[Verse]

The livestreaming tech is ready
The mic and studio are set

Is the audience here yet?

They better be, it's a show they will never forget 

Hearts are racing
This is the moment 

The one we've been waiting for. 

[Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Verse 2] 

Is your personal brand fading?
The choice is online events. 

Social authority rising
Engaging vibes 

Followers keep moving
Your network stands still 

We’re chasing awareness
We’re closing the deal 

[Pre Chorus] 

The engagement is heating,
Fans call out your name
This is no longer a dream

[Chorus]

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.
 
[Bridge] 

Events are the spark
Audience the fuel you crave

They said it would never work
Now you want to "GO LIVE" again. 

You no longer fade, no longer hide
You're born to ignite 

You're the energy burning bright

[Double Chorus] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click. 

[Double Chorus & Fade] 

Livestreaming is the trick 
to get your audience to click. 

Livestreaming is the trick 
to get your audience to click.

LIVESTREAMING IS THE TRICK (Sixth Rewrite - Double Chorus)

"SOCIAL AUDIO TECH CHECK" 
What Microphone Do You Use?

There are loads of great microphones that would be ideal for your Social Audio shows or livestreams.

Here a great example of what's available:

The SHURE SM58 is a legendary dynamic cardioid vocal microphone, highly regarded for its professional performance in live settings, sound reinforcement, and studio recording. 

It is globally recognized for its ruggedness, reliability, and superior ability to isolate vocals while minimizing background noise and handling sounds.

KEY FEATURES


✅ Cardiod (unidirectional) dynamic design, focusing on the main sound source and reducing unwanted background noise.

✅ Tailored frequency response for vocals (50 Hz to 15,000 Hz), enhancing warmth and clarity with a brightened midrange and bass roll off.

✅ Pneumatic shock mount system to minimize handling noise.

✅ Built in spherical filter to lessen wind and breath "pop" noises.

✅ Legendary durability with a steel mesh grille and proven reliability for both indoor and outdoor use, even under rough conditions. 


APPLICATIONS

The SM58 is ideal for professional vocalists, live sound, studio use, podcasting, streaming, and public speaking. 

Its build and sound quality have made it a top global choice for decades across various performance environments. 


☑️ Microphone Type: Dynamic

☑️ Polar Pattern: Cardioid

☑️ Frequency Range: 50 Hz to 15 kHz


The Shure SM58 remains a world standard, versatile microphone trusted by performers in almost every genre.

SOUND AUDIO TECH CHECK (SHURE SM58 TEST)

SOCIAL AUDIO TECH CHECK (THEME SONG)

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

KeithKeller

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