SOCIAL AUDIO 101

WHAT IS SOCIAL AUDIO?

THE ANCHOR DAY SERIES

THE STORY SO FAR

Laura Waage Interviews Keith Keller about online marketing and how to: 

"OVERCOME ONLINE OVERWHELM"

www.OvercomeOnlineOverwhelm.com  

MORE RESOURCES HERE

onlinemasterplanseries.com/category/podcast/

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078

(iTunes Podcasts)


OVERCOME ONLINE OVERWHELM

Tweeting In 20 Minutes Chunks 

( 3 Variations To Try ) 

MORE TWITTER TIPS HERE

www.TinyURL.com/TheMediaMadamsMP3s

1. Check who has followed and/or retweeted you!!

Thank them and follow them back (20 Minutes)

2. Take the time to follow some cool people (20 Minutes)

www.WeFollow.com

3. Spend some time sending out tweets “LIVE” 

Also schedule using Buffer (20 Minutes)

www.BufferApp.com



Try Tweeting In 20 Minutes Chunks

Laying The Foundations In Three Easy Steps (MP3) 

http://TinyURL.com/FoundationsMP3 


1.       The importance of a “HOME BASE”

2.       The Importance of a “BLOG” 

3.       The Importance of “THE FREE TEASER”


More about this idea here:

http://TinyURL.com/TheMediaMadamsMP3s

Laying The Foundations In Three Easy Steps

HASHTAG HIGHLIGHTS (The Media Madams) 
http://TinyURL.com/HashtagsMP3  
@DebCarrNetwork @KeithKeller
#TheMediaMadams #RadioEW

HASHTAGS (The Magic Ingredient On Twitter)

A. POWER WORDS

B: CREATE YOUR OWN HASHTAG

C: TRENDING TOPICS

MORE TWITTER TIPS HERE

http://TinyURL.com/TheMediaMadamsMP3s 

TWITTER TIPS ON THE MEDIA MADAMS (MP3s) 
http://TinyURL.com/TheMediaMadamsMP3s 
@DebCarrNetwork  @KeithKeller
#TheMediaMadams #RadioEW

Hashtag Highlights

TWEET REACH & SOCIAL INFLUENCE (MP3)
http://tinyurl.com/TweetReachMP3  
@DebCarrNetwork  @KeithKeller
#TheMediaMadams #RadioEW

1. Measuring Your Tweet Reach

www.TweetReach.com

2. Measuring Your Social Media Influence

www.Kred.com

MORE TWITTER TIPS HERE

http://TinyURL.com/TheMediaMadamsMP3s 

TWITTER TIPS ON THE MEDIA MADAMS (MP3s) 
http://TinyURL.com/TheMediaMadamsMP3s 
@DebCarrNetwork  @KeithKeller
#TheMediaMadams #RadioEW



Tweet Reach & Social Influence

In this episode Laura Waage asks Keith Keller what book he recommends that every online entrepreneur should have in their library. 

Laura: So Keith, if you were going to recommend one book that you feel every online entrepreneur should read, what would it be?

Keith: I read a book called Do What Your Love, The Money Will Follow ages ago now and it completely changed my life. I will tell you why. 

It sounds like one of those kooky New Age titles but it’s not. The book itself is filled with practical – that’s the keyword – practical advice about how you can move from working a day job that you hate to a job and lifestyle that you love. There’s a middle bit and the middle bit is research and planning and progress, yeah.

So the phrase, it sounds like the law of attraction. It’s just well, think it and it will happen. Build it and it will come. It’s one of those little kooky things people think that go well on T-shirts and quotes and on Facebook. 

But it’s a book that’s full of practical advice. OK. If you want to have a job you love, well here’s a book about how to do it.

It’s not crystals and fairies. It’s hard work but the end result is that you will be able to spend your days at the beach having a latte and doing work on the laptop rather than having to spend an hour in a tin can each way. I’m painting a picture, right?

You spend an hour each way on the train, in a tin can, suited up, with the tie and nice shiny shoes and you’ve got to shave every day and you’ve got to go into this cubicle and everyone is miserable! 

Not everyone but we both come from there. We’ve come from that environment, haven’t we?

Laura: Uh-huh. Yeah, it’s so true and there’s a fear factor, right? Because when you are an employee and when you work for a company, for the most part, there is a guaranteed paycheck. That’s not to say companies don’t go under but for the most part, you know that twice a month you’re going to get a check and you can take it to the bank and you can buy your groceries and pay your bills. 

There is a huge fear factor for a lot of people that don’t feel that doing things on their own and doing what they love, they don’t feel the money will come.

So I think that it’s such a great book to recommend to people. I actually made my daughter read it when she was graduating high school before she started college. So I think it’s a phenomenal book and I think it’s a really great seed not only to plant in people before they make that jump. 

But it’s also a great reminder when you were maybe a year into that jump, when things are really hard, when you’re feeling the frustrations of the grind, to read that book again.

Keith: Yeah.

Laura: To reenergize yourself, to remember what is possible when you do the right things in the right order.

Keith: Well, it’s practical inspiration. I mean I love quotes. I share them every day but you’ve got to have some systems, some ideas, some people that have done it before that can give you this sort of a roadmap, yeah, and this is like a roadmap for inspiration.

Lots of my friends hate their job but they’re too scared to leave it! I was there. This is the whole thing about what you’ve challenged me to think about in the course of these 15 interviews. 

I mean I was scared shitless to leave my job for 20 years and I’ve tortured myself that OK, I’ve got a paycheck at the end of two weeks and I don’t mind. I will get drunk on a Friday night and I will go out for tea on Saturday night and that will sort of make up for it. But it never does, does it? It never does. 

MORE RESOURCES HERE 

onlinemasterplanseries.com/category/podcast/ 

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg 


(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078 

(iTunes Podcasts)

 

One Book Every Entrepreneur Should Read!!

In this episode Keith shares with Laura why entrepreneurs and small business owners need to stop doing everything themselves.

Laura: So Keith, here’s an interesting question for you..... 

Do you remember the very first time that you leveraged delegation in your business and if so, what feelings came up for you as you went through it?

Keith: I was thinking about this yesterday. This is so brilliant. I mean I know a lot of my friends feel this too. I came up with four ideas. One is, “Can I really afford this?” Of course the opposite is, “Can I just do it myself?” I will just do it myself.

Because I can’t afford it, I will just do it myself. The other one was, how long will it take if I – we’re going to find someone. Are they any good? Are they going to be reliable? Will they do a good job? Then I’ve got to chase them up. I will just do it myself, which is the biggest trap of all.

Then the whole idea of, “Is it worth the effort?” Am I going to get a superior result or am I going to leverage my time in such a way that is going to be worth all of this time and effort? Of course that’s the first time you do it.

Once you’ve done it once, you’re hooked. You go, “Geez! I just freed up half a day.” It would have taken me half a day to do that. That guy has gotten it back to me in an hour. It looks brilliant. It costs virtually nothing compared to what it would have if I did it myself, wasting half a day of my time and what is that worth.

So yeah, four major chunks. Can I afford it? How long will it take? Is it worth the effort? Can I just do it myself?

Laura: It’s such a common response and so many – especially so many online entrepreneurs that are in a newer phase of their journey. They’re just getting started online or maybe they’ve just made that jump from employee to entrepreneur and left the corporate world. 

So a lot of times, we do take ownership of everything, right? I can’t afford it. I will just do it myself. I can do it faster than I can tell somebody else what I want done.

But the problem is that there are only so many hours in a day and if you are always stuck on this treadmill of doing everything yourself, you can never actually get ahead. You just can’t.

Keith: It’s so true. It’s so true. I mean I’m so proud to be part of this thing we’re creating because it’s creating a checklist, a system, and it’s going to be so beneficial to so many people. I’m so proud to be a part of it. So, thank you so much for asking all these great questions because you really challenged me to think deeply about this whole process.

Laura: Well, and I think it’s sort of an important thing that people understand everybody is at a different part in their journey. You’ve got Heather and Andrew and myself that are all OMS mentors as well that are a little bit further along. So our systems are more in place. 

We’ve had a few more years than you to get those systems in place, to make the mistakes. Everybody is at a different point in their journey. So being able to understand that and grow and learn from each other – Maya Angelou has a quote that I live by, that says, “When you learn, teach. When you get, give.”

I love this quote because it’s just a constant reminder to me that you will always be learning and always be teaching because there will always be people that know more than you and there will always be people that know less than you.

If you can learn the lessons from people who know more and share it with people who are trying to get to your level, it’s part of what helps make us all grow and it’s part of what …

Keith: It’s brilliant.

Laura: … really changes lives.

Keith: It’s just brilliant, yeah. Yeah, I absolutely totally agree with that.

MORE RESOURCES HERE

onlinemasterplanseries.com/category/podcast/

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078

(iTunes Podcasts)



Stop Doing  Everything Yourself!!

In this episode Keith Keller shares with Laura Waage his definition of success. 

Success Is........ 

Laura: All right Keith. I want you to finish this sentence for me. Are you ready?

Keith: Yeah.

Laura: Success is …

Interviewee: Living the lifestyle you love.

Laura: Very nice. I like that answer. Expand on that a little bit.

Keith: Well, Heather Porter, our mutual friend from the group, she said – she posted a quote. I’ve been saying this every day for about a week and a half. Entrepreneurs are prepared to work 80 hours a week to stop working 40 hours a week. 

The reason we’re working 80 hours is because we’re at the starting phase and we don’t want to work 9:00 to 5:00. So living the lifestyle you love is not working in the city, not suiting up, if that’s what you don’t want to do. I tell you, I don’t want to do it.

I live an hour from the city. I never go to the city. I live 10 minutes from the beach. I walk there every day and I have a latte and I watch people surfing and walking their dog and I’m hanging out with my laptop and checking my app on my mobile phone while I’m having my latte, my toasted cheese sandwich and I’m thinking, “This is it! This is what I do.”

This is why I do what I do, so that I can have a latte at the beach, get out my laptop, create a blog, do a little podcast, get interviewed in the UAE or Trinidad. I was interviewed in Trinidad yesterday and this is what I do. So live the lifestyle that you love. Choose the life you want. That’s why we’re entrepreneurs. That’s why we do what we do. 

The unfortunate thing, as Heather was alluding to, is that we work 80 hours a day on it and we’re actually no better off. So this whole program is about – look, let’s get really clear. The reason why you want to be an entrepreneur is because you want to hang out at the beach and have a latte and live the lifestyle. 

Money comes with that, but you don’t have to work 80 hours a day to do it. So living the lifestyle you love is really my mantra. 

Laura: Such a great mantra to have and such a powerful message to share. It really is true. As you know, my husband is a pilot and there’s a lot of times where he will just, on the drop of a hat, say, “Hey, come with me! I’m going to London tomorrow.”

In my previous Corporate America life, that was something I never could have done. But when you get to this point and you have a team and you delegate the right way, in a way that you can build your business and still have work-life balance, it is. It’s building the life that you want and it’s such a great mantra to live by.

MORE RESOURCES HERE

onlinemasterplanseries.com/category/podcast/

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078

(iTunes Podcasts)


What Does Success Mean To You?

In this episode Keith Keller tells Laura Waage the words he would tell himself to get over fear if he could start all over again.

Laura: So Keith, it’s 1985. Marty McFly shows up at your door to take you back in time. Knowing what you now know, what piece of advice would you give to your newbie self?

Keith: Oh wow, this is the best question of all the 15. I spent a bit of time on this one. 1985 was when I moved to Melbourne. I moved to Melbourne in 1984. I had one of those jackets he had in Back to the Future, the original one where he went back and looked like a coast guard dude.

I had those shoes. I had his clothing. In fact I probably bought it as a result of the movie. I don’t have the DeLorean though. So I think the big question if Marty McFly came to my door is I would say to myself, “Mate, just jump in. Don’t put up with all that shit that you did because you’re scared.”

Now I’m going to leverage this out because this really made me angry when I thought about this. I was 18. I moved to Melbourne. I had goals. I didn’t do them. I was scared. I didn’t jump in when the opportunities came. I played safe. I did the sensible thing. Maybe that’s OK for some people. But what happened was it just dragged out. People said nasty things to me. I sucked it up. I should have knocked them down. I sucked it up. I’m too polite.

So I think what I would say to my self is, “Mate, jump in. Trust yourself. You’re bloody awesome. You will be OK,” because that’s the way I would talk to myself now and how I sometimes talk to my friends. Look, jump in! You’ve got stuff. You’ve got skills. Share your brilliance with the world and don’t be scared and don’t accept what people think their limitations are and force them to you. I mean we’ve all had this story. We hang out with people that don’t want to do it and they force you down. Yeah.

Laura: Absolutely.

MORE RESOURCES HERE

onlinemasterplanseries.com/category/podcast/

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078

(iTunes Podcasts)


What Would You Tell Your Younger Self?

In this episode Keith Keller shares his absolute favorite online resources..... 

(5 of them at least - lol ) 

Laura: So Keith, if I snuck into your office and I reprogrammed your computer so that you could only ever access five websites, which five would they be?

Keith: That’s such a fantastic question, isn’t it? I mean everyone in the world should ask themselves this question. It’s such a fantastic question. Only five.

You know what? I’ve got to say and it probably sounds a bit cheesy but I’m very, very proud of what we’ve done in the Online MasterPlan Series. That would have to be one of them, OnlineMasterplanSeries.com, because I’ve created it.

As part of a team, we’ve created something magical. I want to be able to access that and see it evolve because you and Heather and Andrew are doing most of the work behind the scenes, high level coding and all that stuff. I have no idea how you’re doing that.

But every day I check in and I see a change. I’m part of that. So Online MasterPlan Series would have to be one of them. As an online entrepreneur, I’m pretty sure everyone would agree with me here that your own website, whatever that is, would have to be one of the five because it’s your baby. It’s your business. You’re the one doing the stuff.

That for me is GlobalSocialMediaCoaching.com. That’s my site where I put my stuff on my interviews, these interviews, all my groovy things.

But I’m sure that’s not what you mean. I’m sure what you mean, you want me to share all my favorite sites. Now I’ve only got three left. But I’m stuck on a desert island and I’ve got three wishes.

The key is I cannot, cannot, will not live without Twitter, cannot, cannot. I cannot live without Twitter. So I might be lucky because I can get it on my phone. So I might be able to sneak in another one now. But …

Laura: Nice try buddy …

Keith: No, but I can’t live without Twitter. I just love it. I will tell you why I love it and why I’m so addicted to it and why it suits my personality. I love sharing. I love helping the world. I love sharing content and Twitter is great for sharing.

It’s also great for connecting and I’m a connector. I’m an ENFP. I love people. I just love sharing stuff and I love connecting with people and Twitter is great for that. So I can’t live without Twitter.

The other site I love, I will have to do this every day, Buffer. The actual website is BufferApp.com because it allows me to share stuff and still live. I don’t have to be on Twitter 24/7 to share your great podcasts or those great articles or the videos that come across from Elaine.

I can schedule them out throughout the day and still go for a walk to the beach and have a latte or cook dinner for my wife or watch a bit of TV or go on a holiday for 32 days in a cruise in the Caribbean. So Buffer is one of those tools, one of those hacks that allows you to do this stuff and still do what you do naturally.

Laura: Yeah, absolutely.

Keith: So now I’m down to one. I’m down to one …

Laura: So you got one left. What’s your last wish?

Keith: How do I do this? I’ve got a decoder on the other ones I could have used. I think SocialMediaExaminer.com is probably one of the best sites in the history of the world.

I have no affiliation with that site. I’ve never been part of it. I’ve never been asked to write for them, unlikely to speak at their events or guest. I’ve never been to America. Maybe one day I will go. But that site is such a great resource for entrepreneurs.

Laura: Yeah, Stelzner, he created magic when he created that site. The evolution of it has been amazing. But you’re right. Like it’s such a great resource and it’s so on top of everything. When there’s a change with Facebook, they’re talking about it on Social Media Examiner.

When there’s a better way or somebody that’s doing something that is really just kicking ass and taking names, they’re talking about it on Social Media Examiner. It’s fabulous.

Keith: Yeah, it’s fabulous. If you haven’t done it, you have to sign up for Social Media Examiner right now. I know they’ve already got 245,000 people on their email list. It’s easy to see why.

They have a podcast every Saturday. It comes out Saturday in Australia, Friday in the US. Michael interviews all these really cool people. One day, Michael, hello, one day Michael might interview me! Maybe. If he ever does an Aussie down under version, well, I’m right there.

Laura: Perfect.

Keith: I want to decode. I almost put in Facebook because I communicate with my friends there. I really quite actively dislike Facebook as a platform. It’s starting to really give me the shits. But I’m addicted to it because I chat there all the time with my friends. It’s a lifestyle choice.

Laura: Yeah.

Keith: The other one was Google but then I figured – then this is actually sort of a little bit of an advanced thinking. If I can only access five websites, there’s no point in having Google because you type in a question such and such. You can’t access it. You can only access five – even if they gave you the answer, you couldn’t read it!

Laura: This is true. So that’s it. Facebook and Google are gone and you’re done.

Keith: Gone! But what a great question. You’re only allowed five websites in your whole life, what would they be?

MORE RESOURCES HERE

onlinemasterplanseries.com/category/podcast/

(MP3s & Transcripts)

www.youtube.com/channel/UCfzIteyN0wEGT0wpx-P6uOg

(You Tube Video)

itunes.apple.com/au/podcast/overc…helm/id912041078

(iTunes Podcasts)


My Top 5 Online Resources

"SOCIAL AUDIO 101"  


An Interview With Sherry Grant (Auckland)

Hi everyone, I’m Sherry Grant from New Zealand and your host today. 

Our guest in this interview is Keith Keller from Melbourne, Australia. 

I met Keith online around 2021 and we started talking a lot since 2022. 

Here is a short introduction.

Keith Keller has been researching the latest trends in Social Media Marketing for well over a decade and currently has a new Social Audio show called “Buy Me A Coffee Monday”.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin, Discord & Go Brunch. 

You can find out about the upcoming shows using the link below. 

 http://WhereIsKeithToday.com  


THE QUESTIONS

(1) Can you tell us a bit about how you got into broadcasting and when you decided that this was for you?

(2) How do you know what to talk about? 

(3) Why is it important to have a good moderator in a discussion?

(4) Can you run us through the social audio sites you have experimented with over the years and whether or not you have a favourite? 

(5) How do you promote your shows?

(6) You do three shows a week, how do you balance this in your life? 

(7) What do you think are the most important things your show participants can take away?

(8) Tell us about your idea you call “The Keithies”?  


THE INTERVIEW

(1) Can you tell us a bit about how you got into broadcasting and when you decided that this was for you?

I had a radio show after school & this is the light bulb went off for me.

I thought to myself, this is what I want, I want to do this. 

So I moved to Melbourne in 1984 & went to radio school in 1984 three times a week for a year at night, after my day job. 

Unfortunately for me, and a lot of creative people are like this, I didn't crack my ultimate goal, but it's still in my blood. 

So, I went into the world and bought a house and got married and did all the sensible things but I got back into it in 2008 through a site called Blog talk radio, which was very similar to what Clubhouse would become in 2020. 

We did 108 shows there & it got me thinking again.

This is what I want to do to promote myself, I was working for myself by that time. 

This is what I prefer, I don't like to write (etc) 

I can speak in public, but I found that quite tiring, I love just talking on the radio so I've been doing it ever since 2008 and I love it...... 

WHERE IS KEITH TODAY?

You can find out more about Keith's Social Audio shows here 

http://WhereIsKeithToday.com

SOCIAL AUDIO 101: Interview With Sherry Grant (NZ)

Sherry Grant - Can you tell us about how you got into broadcasting and when you decided that this was for you?

Keith Keller - I had a show, a little radio show, after school, in high school, in the 80s, and, you know, I went to school in, you know, year 11, and I went after school, rode my bike up to the radio station, and I would play songs, and I thought:

"This is good. This is fun. This is what I want"

The light bulb went off right when I was 16. 

I thought, This is what I want. I want to do this. 

So I moved to Melbourne in 1984 I went to radio school in 1984 three times a week for a year. 

Unfortunately for me, and a lot of creative people are like this, we I didn't crack the my ultimate goal, but I it's in my blood. 

So, I went into the world and bought a house and got married and did all the sensible things but back in I got back into it in 2006 through a site called Blog Talk Radio, which is very similar to what clubhouse would become in 2020. 

I did this show via my phone in 2008 actually till 2010.

We did 108 shows and we did a show once a week, on a Monday. 

.... and it just got me thinking:

"This is it? This is what I want to do."

This is what I want to do, to promote I was working for myself by that time. This is how I want to promote myself. 

This is what I prefer. 

I don't like to write, I can speak in public, but I found that quite tiring. 

.... but I love talking on the radio, and so I've been doing it ever since 2008 and I love it, and we've been doing lots and lots of shows together, haven't we?

HOW DID YOU GET STARTED?

Sherry Grant - How do you know what to talk about and why so essential to have a good moderator in such a discussion? 

Keith Keller - I never seem to have any trouble deciding what to talk about, because I'm a very curious person. 

My wife calls me "Curious Keith". 

I'm always asking questions, which is a good way to be. It keeps me young and interested in the world. 

... but when I do sometimes struggle with shows, I go to pi.ai and I just type in something like, what are the latest trends for 2024 and I get a list of, say, 10 or 15 trends.

I don't tend to just follow the trends for the sake of it, for me it's I've gotta be into it.

So I'll, I'll pick one of those 10 trends and sort of massage it into a topic that's of interest to me, and then I turn it into a show. 

I do three Shows a week, and I do three Shows a week now and I've got them planned all the way to through to Christmas.

Moderation is the key question there!!

Why is it so important to have a moderator? 

Social audio is a live show and there's a slight danger that you're going to get someone that's a little bit of a bully. 

Sometimes people come in the show and they don't particularly, and that don't particularly have anything to add to the topic. 

They just have something they want to say. 

These people are very difficult to manage, and it's the job of the moderator, the host, to make that person calm down. 

Now that is a very difficult job, but you owe it to the people listening to calm them down if they go on a bit of a rant, and you've been on these shows where someone goes off, and I've had to sort of calm them down. 

I have a I have a gadget that has little sounds and what that what those sounds do, this is a little hack. 

What these sounds do is it just gives me permission to say, Hang on, hang on, mate. I think you went out of I think you've gone off the rails there. 

Can we just, can we just consider that this is not what the show's about. And can I calm you down a bit and and I'll give them a chance. 

If they don't, then I mute them, or I might kick them out of the room or, and I owe it to the rest of the group for that, even though it's not necessarily a fair thing for them.

There might be 20 other people listening, going, Keith, can you get rid of him? 

So moderation is the most important skill when you're doing social audio.

WHY IS MODERATION IMPORTANT?

Sherry Grant - Can you us this through the social audio sites you have experimented with over the years?

Keith Keller - In 2006 I experiment with Blog Talk Radio.

In 2020 clubhouse came out and it was an answer to the pandemic, something to do when you were locked inside. 

 Twitter came out with a version called Twitter spaces, but a year later, that's how we met, probably, I think we probably met on Twitter. 

LinkedIn has a version. 

Linkedin's version is quite robust. It's a little bit sort of unstable at the moment, but LinkedIn has a billion users, so it's a good place to get an audience. 

My favorite is Discord, because it has a lot of really great tools to make it easier for me to moderate if I do get a bully in the show, it's, it's a very, very great looking site. 

It's purpose built for making communities. 

We have a community there of people, 220 people and we meet every Wednesday at 10am Melbourne time. 

12 o'clock for you there in New Zealand. 

We get about eight or 10 people coming every week, and we share in a community, way, the trends that are going on that week. 

My latest sort of obsession, is a site called Go brunch, which I love. 

Go brunch.com and I set up a little radio station there, go brunch radio.com and it looks like a radio station, and it's pretty, pretty fancy. 

There's a lot of different sites you can choose from and they're all good. 

You just choose the ones that suit you, or they might look better on your phone, or they might work better for you. 

It's, it's all personal choice, isn't it?

WHAT SOCIAL AUDIO SITES HAVE YOU TRIED?

Sherry Grant - Can you tell us about Luma?

Keith Keller - Okay, so you asked the question, how do I promote the shows now? 

Luma - Lu.ma is probably my favorite site on the internet, in in at the moment, maybe ever, because it has this really robust way of cataloging the shows in order. 

I do three Shows a week, so you can look at the list of shows.

You can register for them, ou get an email to say that you've been accepted or connected. 

You get an email the day before  and you get an email an hour before. 

It's purpose built for people that want to go to the shows, but sometimes forget. 

So I do three Shows a week, and they're all listed there, and there's a little bit of a spiel, and there's a nice graphic and the link to the show, but you might be forgiven for forgetting that it's on, so Luma sends you a reminder. It's like purpose built for people who run shows.

I love it. Do you use it yourself?

Sherry Grant - A little bit? I only just started using it. I used it for one but I didn't send it to anybody yet, but I think I'll start doing what you're doing, like a plan much more ahead. 

Then I can upload things there, and people can register to come and then be reminded. 

I also like the reminder from discord. 

Keith Keller - That's right!!

On Discord, because it is such an inclusive site. 

When the show goes live, it sends all of the members of the community a show a link to say, hey, Keith's going live in five minutes. 

That's actually how you get to come to my shows.

You get a little reminder on your phone, don't you?

Sherry Grant - Yeah, and what about nas.io?

Are you still using that much?

Keith Keller - Yes!!

Nas.io is a site that's really quite clever because it links with other big sites. 

The challenge with creators that have lots of content is not necessarily in creating the content, but in telling people that it exists, getting the word out. 

Luma, I think, does a better job than NAS. 

Lu.ma versus nas.io they're both very similar sites. 

There's a lot of different competitors, but Naz, but NAS links to discord, so I have a community on Discord, and NAS works very closely with discord, so there's their brothers. 

So you're getting sort of two bites at the cherry for the same effort. Yeah. So please come to my shows.

If you're listening to the show, please come to my shows, because this is exactly what we talk about.

Running your own business, being a creator, in a creator economy in 20 in the 2020s it can be overwhelming, but my job, my my passion, is that I just I'm constantly researching all these cool tools and the shows, they're fascinating, aren't they? 

Sherry Grant - Yeah, the talk is always different, because sometimes we get different people, but there are always some people who are always there.

HOW DO YOU PROMOTE YOUR SHOWS?

WHAT IS SOCIAL AUDIO? (2024 AI DECODER)

"If you always focus on the shiny pennies 
you will never have time to make the dollars"
@Laura_Waage #ClearEyeForTheFuzzyGuy

DON'T GET DISTRACTED

The "Leveraged Career Journey Show" with Bez Rengifo explores here the evolving landscape of social audio and livestreaming for marketing your personal brand in the 2020s & beyond. 

The guest here is Keith Keller from Melbourne, Australia.

On the show Bez & Keith discuss the 3 major players in this area as well as Keith's journey from community radio in the early 80s to online presenter and livestreamer in the 2020s. 

Keith has been researching the latest trends for well over a decade now and currently has a number of Social Audio shows discussing the latest strategies. 

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith now does weekly shows on Linkedin, Discord & Go Brunch, each of these formats offers it's own unique benefits. 

Here's a quick list of the differences.


(1) LINKEDIN LIVE EVENTS 


LinkedIn Audio Events have been folded into Linkedin Live Events so we are working on finding the best ways to recreate the 'Social Audio" experience here. 

There are a few variations on this idea at the moment so the research continues behind the scenes. 


(2) DISCORD COMMUNITY EVENTS 


Discord Community Events are a special type of voice channel format that you can create within a Discord community. 

They're designed to facilitate voice communication for events, conversations, and other gatherings where some people are talking and others are listening as the audience. 

Stage channels offer a range of great features that allow you to customize your events and are a fantastic great way to engage with your community and facilitate discussions around shared interests and topics. 


(3) GO BRUNCH VIRTUAL EVENTS 


Go Brunch Virtual Events are a unique and customisable solution for hosting virtual meetings, events, and webinars. 

The platform offers interactive virtual rooms that can be tailored to your specific needs, with themes, branding, and even asynchronous content like on demand videos and documents. 

One of the standout features of Go Brunch is the immersive and engaging natural of the virtual spaces you can create. 

These are designed to make your events more memorable and enjoyable. 

Go Brunch Virtual Events offer a versatile and innovative solution for virtual events, meetings, or gatherings and really do create a feeling of "BEING THERE"

Social Audio Meets Livestreaming (AI Summary)

"THE MICROPHONE MATTERS"

Elevating Audio Quality in Content Creation.

Whether you're recording a podcast, hosting a webinar, or fine-tuning your AI voice model, audio quality is everything. 

A great microphone isn’t just about clarity—it’s about capturing depth, tone, and presence that keeps your audience engaged.

🔊 Why does mic quality matter? 

(1) Clarity & Intelligibility

Poor audio is distracting. A crisp, well-balanced mic eliminates background noise and ensures every word lands with impact.

(2) Professionalism 

Whether in a Zoom meeting or a narrated video, high-quality audio commands attention and builds credibility.

(3) Listener Fatigue 

Harsh, distorted, or muffled sound forces listeners to strain, leading to disengagement over time.

🎛️ Choosing The Right Mic 

 ✔ Dynamic vs. Condenser? 

Condenser for studio-grade detail 
Dynamic for noise isolation  

 ✔ USB vs. XLR? 

USB for plug-and-play 
XLR for pro-level customization 

 ✔ Directional Pickup? 

Cardioid for solo work 
Omnidirectional for room recordings

No matter the setup, investing in a quality mic pays off in engagement, retention, and professionalism. 

What’s your go-to microphone, and how has it transformed your recordings?

Why The Microphone Matters (AI Summary)

Mastering Livestreaming Etiquette (AI Summary)

Career Success Radio was a pioneering podcast that began in 2008, co-hosted by Keith Keller and Annemarie Cross in Australia. 

This show marked the beginning of their podcasting journeys and laid the foundation for their future careers in the digital media space.

The Show's Origins 

Keith Keller, who had recently left his job to pursue a new path, becoming a career counsellor and decided to start the radio show to promote it.

Despite facing skepticism from others, Keller was determined to try something different. 

The show aired every Monday for two years, attracting listeners in over 120 countries around the world, including Peru, Ecuador, and London.

Impact & Legacy 

Career Success Radio played a significant role in establishing both hosts as influential figures in the podcasting and career development spheres:

Recognized as one of the Top 20 Business Coaches in Melbourne, Australia

Keith Keller

Evolved into a Global Twitter Marketing Specialist

Hosted and appeared on numerous podcasts and radio shows worldwide

Developed expertise in social media coaching and Twitter marketing strategies 

Annemarie Cross

Became known as 'The Podcasting Queen' and an award-winning podcast host

Founded the Ambitious Entrepreneur Podcast Network and Industry Thought Leader Academy

Authored "Industry Thought Leader: From Invisible to Influential (and Profitable) with a Podcast"

Continuing Influence 

The success of Career Success Radio inspired both hosts to continue their work in podcasting and digital media:

Keith Keller has since focused on Twitter marketing and social media coaching, helping clients worldwide. 

Annemarie Cross went on to host several other podcasts, including the Ambitious Entrepreneur Show 

Their early collaboration on Career Success Radio set the stage for their individual successes and contributed to the growth of career-focused podcasting in the digital age.

Career Success Radio - Podcasting Pioneers (2008 - 2010)

Perfecting Your Livestreaming Content (AI Summary)

A Recent History of Content Consumption (1976 - 2024)

VCR (1976 – 2006)
DVD (1996 – 2020)
BLU-RAY (2006 – Current) 
STREAMING (2007 – Current)

VCR (1976 – 2006)

•	Start: VCRs were first introduced in 1976, with the VHS format becoming widely popular.
•	End: VHS began declining around 2001 and largely phased out by 2006. 

DVDs (1996 – 2020)

•	Start: DVDs were first introduced in Japan in 1996 and became popular worldwide by the early 2000s.
•	End: DVDs peaked in popularity around 2005 but began declining as streaming services rose, with significant decline by 2020. 

BLU-RAY (2006 – current, though declining) 

•	Start: Blu-ray was officially released in 2006.
•	End: While Sony has stopped producing Blu-ray discs, other manufacturers continue to support the format. However, its popularity is declining due to streaming services.
 
STREAMING (2007 – current) 

•	Start: Streaming began gaining traction with Netflix's launch in late 2007.
•	End: Streaming continues to grow and remains the dominant form of media consumption today.


What’s Next?

A Recent History of Content Consumption (1976 - 2024)

Cost-effective ways to improve sound quality in noisy environments.

(A) Soundproofing Techniques 

1.	Use Moving Blankets or Thick Curtains: 

Hang these on walls and windows to dampen noise. 

Leave a small gap between the material and the wall for better sound absorption. 

2.	Floor Insulation: 

Use rugs, carpets, or soundproof underlays to reduce noise transmission through floors. 

(B) Acoustic Adjustments 

1.	Rearrange Furniture: 

Position soft furnishings strategically to absorb sound reflections within the room. 

2.	Add Plants: 

Incorporate large plants as natural sound absorbers to reduce echo and soften noise levels. 

3.	Optimize Room Setup: 

Ensure your space is as quiet as possible. 

Use rugs and cloth furnishings to reduce echo. 

(C) Budget Friendly Materials 

1.	Moving Blankets: 

These are cheap and very effective for dampening sound. 

2.	Foam: 

Use foam materials to add mass to walls and absorb sound.

How To Improve Your Sound Quality In Noisy Environments (AI Summary)

What Are Linkedin Live Audio Events?

LinkedIn Live Audio Events are a combination of (1) Linkedin Live Events and more recently (2) Linkedin Audio Events which were discontinued in December 2024.

Keith is testing the "Audio Only" features and comparing the results with Linkedin Audio Events which were quite a popular feature with a loyal following of users.

These events are now streamed using a third-party broadcasting tool, in this instance Keith is using Restream. 


http://Restream.io


LinkedIn Live Audio Events can be used to bring professional communities together in real-time, and can be used for a variety of purposes, such as hosting webinars, Q&A sessions, or product demonstrations.

Overall, LinkedIn Live Audio Events can be a powerful tool for engaging with your professional network and building your brand on the platform.

What Are Linkedin Live "Audio Only" Events? (AI Summary)

How has audio content changed over the years?

Here's a timeline of some recent changes of how audio content has evolved over time.

1877

Thomas Edison invented the phonograph, which recorded and played back sound using a cylinder coated with tin foil. 

1887

Emile Berliner invented the gramophone, which recorded and played back sound using flat discs made of hard rubber. 

THE TWENTIETH CENTURY 

1920s

Commercial radio broadcasting began, bringing news, entertainment, and music to a wide audience.  

1930s 

Vinyl records (also known as LPs) were introduced, offering improved sound quality compared with earlier recordings. 

1940s 

Magnetic tape recording was developed, leading to the creation of reel-to-reel tape recorders. 

1960s 

Cassette tapes were introduced, offering a more portable way to listen to music and other audio content.

1980s 

CDs were introduced, offering improved sound quality and durability compared to cassette tapes.

1990s

MP3s were developed, allowing for digital compression of audio files and enabling online music sharing. 

THE TWENT FIRST CENTURY

2000s 

Podcasts emerged, offering on-demand audio content covering a wide range of topics. 

2010s  

Streaming services like Spotify and Apple Music became popular, offering vast libraries of music and other audio content for a monthly subscription fee.

The 2020s

Smart speakers like Amazon Echo and Google Home have become popular, offering voice-activated access to audio content.  

SO WHAT'S NEXT?

How Has Audio Content Evolved Over The Years? (AI Summary)

The rise of mobile first content consumption has been driven by several factors, including:

1.	Increased Smartphone Ownership

The widespread adoption of smartphones has made it easy for people to access and consume content on-the-go. 

2.	Faster Mobile Networks

The availability of high-speed mobile internet connections, such as 4G and 5G, has made it possible to stream high-quality video and audio content on mobile devices. 

3.	Mobile Friendly Content 

Content creators and platforms have optimized their content for mobile viewing, making it easier for users to consume content on smaller screens. 

4.	Social Media 

Mobile-friendly social media platforms like Instagram, TikTok, and Snapchat have become major channels for consuming and sharing short-form video content. 

5.	Streaming Services

Mobile apps for streaming services like Netflix, Hulu, and Spotify have made it easy to access a vast library of video and audio content on mobile devices. 

6.	Podcasts 

The rise of podcasts has created a new category of mobile content consumption, allowing users to listen to on-demand audio content while on-the-go.

Overall, the shift towards mobile content consumption has transformed the media landscape, enabling users to access a wide range of content anytime, anywhere.

The Rise of Mobile First Content Consumption (AI Summary)

How To Position Yourself As The "GO TO GUEST" On Podcasts.

Here's how you can leverage this strategy to position yourself as a valuable guest:

1.	Repurpose Interview Content

Transcribe your podcast interviews and turn them into blog posts, articles, or social media content. 

This allows you to share your insights with a wider audience and showcase your knowledge on specific topics. 

2.	Create Bonus Content

Develop additional content related to your interview topics, such as cheat sheets, checklists, or video tutorials. 

Offering these resources to podcast hosts as exclusive bonus content can make your appearance more appealing. 

3.	Write Guest Blog Posts 

Offer to write guest blog posts for the podcast's website, providing in-depth analysis, personal experiences, or case studies related to your interview topics. 

This can help drive traffic to the podcast's site and build credibility for your personal brand. 

4.	Share Your Media Coverage 

Highlight your podcast appearances on your website, social media, and professional profiles. 

This can help potential hosts recognize your experience and the value you bring as a guest. 

5.	Network With Other Guests

Connect with other podcast guests in your industry to share insights and explore collaboration opportunities. 

Building relationships with fellow experts can lead to referrals for future podcast appearances. 

By creating and sharing valuable content related to your podcast appearances, you can demonstrate your expertise and provide additional value to hosts and their audiences. 

This can help position you as a valuable guest and increase your chances of being booked on other podcasts.

How To Position Yourself As The "GO TO GUEST" (AI Summary)

Social Audio Events Versus Podcasts (AI Summary)

How To Build Your Personal Brand Using Social Audio

Social Audio is a powerful tool to build your personal brand and establish your expertise in your industry. 

Here's how you can leverage Social Audio to build your personal brand:

•	Host Live Discussions 

Host live discussions on Social Audio platforms like Linkedin Live Audio Events, where you can share your knowledge and insights on topics related to your industry. 

•	Collaborate with Influencers: 

Collaborate with influencers or industry experts on Social Audio platforms to tap into their audience and gain credibility for your personal brand. 

•	Create Engaging Content: 

Share engaging and informative content on Social Audio platforms, such as interviews, panel discussions, or Q&As, to showcase your expertise and build your brand.

•	Be Authentic

Use Social Audio to showcase your personality, values, and passions, and connect with your audience on a more personal level. 

•	Engage with Your Audience

Encourage your audience to ask questions or share their own experiences on Social Audio platforms, and engage with them to build relationships and create a community around your personal brand. 

•	Consistency

Consistency is key when it comes to building a personal brand. Make sure you're consistently creating content and engaging with your audience on Social Audio platforms to maintain their interest and loyalty.

•	Encourage User Generated Content (UGC)

Encourage your audience to share their own audio content on Social Audio platforms, using branded hashtags or challenges, to increase engagement and brand awareness. 

•	Host Interactive Events

Host interactive events, such as live Q&As or virtual panel discussions, on Social Audio platforms to create a two-way conversation with your audience and build trust and loyalty. 

•	Conclusion

By leveraging Social Audio in these ways, you can build your personal brand and establish yourself as a thought leader in your industry.

How To Build Your Personal Brand Using Social Audio (AI Summary)

“TALKING TO THE ROOSTER” 

How To "AD LIB" On Your Livestreaming Shows

Learning to ad lib or improvise during live shows can be a valuable skill for performers, presenters, and public speakers. 

Here are some tips to help you improve your ad libbing skills:

•	Practice

The more you practice improvisation in low-stakes situations, the more comfortable and confident you'll become when it comes time to ad lib during a live show. 

•	Study Comedy

Watching and studying comedians who are skilled at improvisation can help you develop your own ad-libbing skills.

•	Listen Actively

Be present in the moment and actively listen to what others are saying. 

This can help you pick up on cues and opportunities to ad lib. 

•	Trust Your Instincts 

Ad libbing requires a certain amount of spontaneity, so trust your instincts and don't overthink your responses. 

•	Stay Positive 

Keep a positive attitude and embrace mistakes as opportunities to learn and improve. 

•	Take a Class  

Taking an improv or public speaking class can provide you with a structured environment to practice and refine your ad libbing skills.  

•	The Power of Being Prepared 

While ad libbing is spontaneous by nature, it can help to have a few prepared anecdotes, jokes, or responses that you can draw on if needed. 

While ad libbing is spontaneous, it can be helpful to have a backup plan or a few prepared responses in case you get stuck or need to fill time.

•	Use Visual Aids

Use visual aids, such as props, graphics, or videos, to provide prompts or cues for ad-libbing.

By practicing these tips and gaining experience with ad libbing, you can improve your ability to think on your feet and confidently handle any unexpected situations that may arise during live shows.

How To "AD LIB" On Your Livestreaming Shows (Talking To The Rooster)

WHAT IS THE PROXIMITY EFFECT? 

The proximity effect is a phenomenon that occurs when a directional microphone is placed close to a sound source, resulting in a boost in low-frequency response.

This can improve your podcasting in several ways

(1)	Adds warmth and depth 

The proximity effect can add warmth and depth to your voice, making it sound fuller and more engaging. 

(2)	Reduces background noise

By positioning the microphone close to your mouth, the proximity effect can help reduce background noise and focus on your voice.

(3)	Enhances vocal dynamics: 

The proximity effect can enhance vocal dynamics, adding more emphasis to softer parts of your speech and making your voice sound more expressive.

(4)	Creates a more intimate sound: 

By positioning the microphone close to your mouth, the proximity effect can create a more intimate sound, as if you are speaking directly into the listener's ear.

(5)	Can be used creatively: 

The proximity effect can be used creatively to achieve different vocal tones and effects, such as a deep, gravelly voice or a rich, velvety sound.

What Is The Proximity Effect & Why Does It Improve Sound? (AI Summary)

"PERSONAL BRANDING IS MUCH MORE THAN PRETTY PICTURES" 

While visuals can certainly be an important aspect of personal branding, they are only one piece of the puzzle. 

Personal branding goes much deeper than just aesthetics. 

It's about defining who you are, what you stand for, and what sets you apart from others in your field. 

Personal branding is about building a reputation, creating trust and credibility, and establishing yourself as an expert or thought leader in your industry. 

It's about creating a consistent and authentic image that reflects your values, strengths, and personality.

While visuals can certainly help to communicate your brand, they should be grounded in a deeper understanding of who you are and what you offer. 

A strong personal brand is built on a foundation of self awareness, authenticity, and a commitment to continuous learning and growth.

Personal Branding Is Much More Than Pretty Pictures (AI Summary)

To prevent echo during call in interviews, try these tips: 

• Use Headphones 

Encourage your call in guests to use headphones rather than speakers
to prevent audio from their computer from being picked up by their
microphone. 

• Use Quality Microphones

Encourage your call in guests to use a high-quality microphone and
avoid using built-in laptop microphones or other low-quality
equipment. 

• Reduce Background Noise 

Encourage your call in guests to find a quiet environment for their call
and use a microphone that is good at isolating their voice from
background noise. 

By following these tips, you can minimize echo and ensure clear, professional-
sounding audio during interviews.

Preventing Echo Problems On Your "Call In" Interviews (AI Summary)

"LEARN HOW TO REPURPOSE YOUR ONLINE CONTENT"

There are loads of great tools now to repurpose your online content for extra reach and maximum effect.

Here are just a few: 

(A) NOOTA AI 

http://NOOTA.io 

Noota AI is a cutting edge platform that uses artificial intelligence to revolutionize the way we handle meetings. 

This innovative technology can record and transcribe meetings in real-time, create intelligent summaries, and integrate seamlessly with popular platforms like Zoom, Teams, and Google Meet. 

By using Noota AI, professionals can save time and focus on important tasks without the hassle of manual note-taking. 

Noota AI is your smart meeting assistant, helping you stay productive and make better decisions by streamlining your workflow and providing essential insights from your meetings. 

It's like having your own personal AI-powered secretary, always ready to lend a hand!

(B) KRISP AI 

http://KRISP.ai

Krisp AI offers a range of features centered around improving voice communication quality and user experience. 

Here are its key features: 

(1) Background Noise Cancellation 

Krisp's AI can effectively identify and filter out unwanted background noise from both incoming and outgoing audio in real-time. 

(2) Echo Cancellation 

The AI helps remove echoes that may occur due to the acoustic characteristics of a room or when using external speakers during calls. 

(3) Video Enhancement 

Krisp AI can enhance video quality by adjusting lighting and color balance. 

(4) Cross-Platform Compatibility 

Krisp is compatible with various communication platforms like Zoom, Google Meet, Microsoft Teams, Skype, Slack, and others. 

(5) Call Transcription 

Additional AI-powered features offered by Krisp include the ability to convert accents and transcribe calls in real-time. 

Overall, Krisp AI aims to enhance voice communication experiences by eliminating distractions and improving audio quality. 

(C) TREBBLE FM 

http://TREBBLE.fm

Trebble FM is an online audio editor and podcast editing tool that uses AI technology to make audio and video editing easy and efficient. 

Some of its key features include;

(1) Transcription Based Editing

Users can edit audio and video content like a text document, making it easy to rearrange and manipulate content. 

(2) Magic Sound Enhancer™ Technology

This feature automatically enhances audio quality to make it sound professional. 

Overall, Trebble FM is a powerful tool for anyone looking to create high quality audio and video content without needing extensive technical expert

AI Tools For Content Repurposing (AI Summary)

Introducing The "Anchor Day" Concept 

Anchor Day is presented as a novel idea proposed by Keith Keller from
Melbourne, Australia. 

It involves a regularly scheduled community meeting designed to counteract
the sense of being overwhelmed by online content. 

Anchor Day includes a weekly gathering at a specific time.

(Wednesdays at 10 am Melbourne time) 

This structured approach aims to provide a "pause in the chaos" and a
"dedicated check-in point" for participants. 

(1) Global Reach & Timing Considerations 

While Anchor Day centers around Melbourne time, the initiative strives to be
globally accessible. 

The participants discuss how the chosen time translates to different time
zones, including the U.S. East Coast, Auckland, Hawaii, and Los Angeles. 

They acknowledge that the timing might pose challenges for certain regions,
particularly Europe, but emphasize the importance of maintaining a
consistent and predictable connection point. 

(2) LinkedIn As The Chosen Platform 

The conversation delves into the reasons for choosing LinkedIn as the
platform for Anchor Day. 

The primary rationale is practicality - LinkedIn's features allow for easy
sharing of links for participants to join live discussions. 

The speakers highlight LinkedIn's immense user base, exceeding a billion
users globally, offering substantial potential reach for the initiative. 

They break down the user numbers by region, underscoring the platform's
global nature. 

(3) Content Creation & Community Engagement 

A key aspect of Anchor Day is its emphasis on collaborative content creation.
The goal is to generate approximately 10 pieces of content from each session. 

The speakers reference a previous session on content repurposing that yielded eight distinct content pieces and garnered over 200 replays, illustrating the concept's promise. 

They stress that Anchor Day isn't just about content consumption but also
active participation and co-creation. 

(4) Launch Timeline & Preparation

The discussion mentions the planned launch of Anchor Day in July, following
a break in May and June for preparation. 

This measured pace indicates that the initiative is carefully considered and not rushed, acknowledging the energy needed to sustain such a community effort. 

(5) Potential Benefits & Reflection 

The participants conclude by reflecting on how Anchor Day or similar
concepts could help individuals better manage the constant influx of digital
information. 

They suggest that having a regular, focused time for connection and
discussion might provide a sense of control and mitigate the feeling of being
overwhelmed by content.

INTRODUCING THE "ANCHOR DAY" SERIES

IS SOCIAL AUDIO STILL A THING?

Social audio has had an interesting journey, hasn't it? 

After a surge in popularity in 2020-2021, particularly with the rise of Clubhouse, social audio has experienced a decline in recent months. 

However, experts suggest that the concept of social audio itself isn't dead—it's simply evolving.

Even though social audio may not be the next big thing, it still offers value to those seeking engagement in specific communities. 

In essence, social audio is a constantly changing landscape. 

As we move further into the future, it will be fascinating to see how it continues to develop and what role it plays in our ever evolving digital communication ecosystem.

IS SOCIAL AUDIO STILL A THING?

Combatting Online Information Overload 

Anchor Day brings people together to discuss trends and share insights, helping them manage the overload of digital content. 

(1) Global Accessibility & Consistency 

While Anchor Day is based in Melbourne, it aims to be globally accessible. Participants from various time zones can join in. 

A consistent schedule helps people plan their participation and make meaningful connections. 

(2) Why LinkedIn? 

Anchor Day uses LinkedIn as its platform for easy link sharing and access to its vast global user base. 

This makes it easier for participants to join live discussions and engage with others. 

(3) Creating & Sharing Content

Anchor Day focuses on creating and sharing content collaboratively. 

Each session aims to generate multiple pieces of content, inspiring active participation. 

(4) Preparation & Launch 

Anchor Day is set to launch in July, giving the organizers time to prepare and ensure the initiative's success. 

This careful planning shows a commitment to building a valuable community resource. 

(5) Reflecting On The Benefits 

Participants believe that Anchor Day can empower individuals to manage the never ending stream of digital information. 

By connecting with others and sharing insights, they can stay up to date without feeling overwhelmed.

COMBATTING INFORMATION OVERLOAD

What Is User Generated Content?

User Generated Content (UGC for short) refers to any form of content, such as images, videos, reviews, testimonials, or blog posts, that are voluntarily created and shared by users in the form of posts, comments, or reviews about a brand, product, or service. 

It is a powerful tool that can significantly influence potential customers' opinions and decisions.

Here are some key characteristics of UGC: 

(1) Authenticity

UGC is created by everyday people, not brands or professional content creators.

This makes it more relatable, authentic, and trustworthy in the eyes of consumers. 

(2) Diversity

UGC covers a wide range of topics and perspectives, offering a diverse and well rounded view of a brand or product. 

(3) Cost Effective

UGC doesn't require a big budget for content creation, as users generate it organically. 

Brands can use this content to promote their products or services at a low cost.

(4) Engaging

UGC tends to be more engaging and shareable, as users often post content that resonates with their friends and followers.

(5) SEO Benefits

UGC can help improve search engine rankings, as it provides fresh, relevant, and frequently updated content. 

Conclusion

In summary, user generated content is an invaluable resource for brands, as it helps build trust, increase engagement, and ultimately drive sales. 

By encouraging and leveraging UGC, businesses can foster a strong and loyal customer base.

WHAT IS UGC? (USER GENERATED CONTENT)

How To Build Your Community Using Social Audio

•	Make sure your audio quality is top notch with high quality equipment and editing software.

•	Personalise experiences for your members by understanding their preferences and offering tailored content.

•	Collaborate with influencers and thought leaders in your industry to host engaging events.

•	Incorporate fun elements like quizzes, challenges, and rewards to keep your community engaged.

Online communities have become a powerful force in today's interconnected world, offering individuals a way to connect with like minded people and share their passions, interests, and experiences. 

Some of the key benefits of online communities include: 

(1) Connectivity

Online communities allow people to connect with others who share their interests, no matter where they are in the world.

(2) Support 

Members of online communities can offer emotional support, practical advice, and a sense of validation to one another. 

(3) Knowledge Sharing 

Online communities can be great places to learn new things, share expertise, and exchange ideas. 

(4) Collective Action

Online communities can mobilize around a cause or issue, and use their collective power to create change. 

In short, online communities have the power to bring people together, provide support and connection, and drive social and cultural change.

HOW TO BUILD YOUR OWN ONLINE COMMUNITY

What is IKIGAI?

Ikigai is a Japanese concept that roughly translates to "a reason for being" or "a purpose for life." 

It represents the intersection of what you love, what you're good at, what the world needs, and what you can be paid for. 

Here's a breakdown of the four components that contribute to IKIGAI

1.	What You Love (Passion)

This includes your hobbies, interests, and things that bring you joy and fulfillment.

2.	What You're Good At (Profession)

Your skills, strengths, and talents that contribute to your work and personal life.

3.	What The World Needs (Mission)

The ways you can make a positive impact on the world and contribute to society.

4.	What You Can Be Paid For (Vocation) 

Your professional and financial opportunities that align with your passions and talents.
When these four elements intersect, they create your ikigai—a sense of purpose and satisfaction that can lead to a fulfilling and meaningful life. 

Many people find their ikigai through their work, but it can also be found in hobbies, relationships, and other aspects of life.

WHAT IS YOUR IKIGAI? (YOUR PASSION & PURPOSE)

What is the PESO model of marketing? 

This is a really useful framework that marketers use to categorize media into
four types: Paid, Earned, Shared & Owned. 

The model helps organizations better understand and structure their
marketing approach by focusing on different media channels. 

Here's a quick breakdown of what each category means: 

1. Paid Media 

This refers to channels where you pay to display your content, such as
ads on search engines, social media platforms, or websites. 

2. Earned Media 

This is when your content is promoted by others, such as when a news
outlet writes about your company or a customer shares a positive
review. 

3. Shared Media 

This includes content that is shared on social media platforms, such as
posts, tweets, and videos. 

4. Owned Media

This refers to the content you control, such as your website, blog, or
email newsletters. 

By understanding and using the PESO model, marketers can create a more
holistic approach to their communications strategy.

WHAT IS THE "P.E.S.O" MARKETING MODEL?

What's Next In Marketing?

Here are several trends that will shape the future of marketing: 

1.	 Artificial Intelligence (AI)

AI will continue to play an increasingly important role in marketing, helping businesses automate tasks, analyse data, and personalize content for their target audience.

2.	 The Power of Micro Influencers  

Micro Influencer Marketing is a strategy that involves partnering with social media users who have a smaller, but highly engaged following. 

Unlike traditional influencers who may have millions of followers, micro influencers typically have between 10,000 to 100,000 followers, and they often focus on a specific niche or interest area.

3.	Social Search

Social search is a way for people to discover content on social media platforms. 

It's different from traditional web search engines like Google, because it allows users to search within specific social media platforms, rather than the entire web.
 
4.	User Generated Content 

The beauty of UGC is that it's authentic, relatable, and often more trustworthy than traditional advertising. 

When people see other people like themselves using and enjoying a product, it can be more persuasive than a polished ad campaign.

Brands can leverage UGC in several ways, such as:

Reposting user generated content on their own social media channels, with permission and proper credit.

Hosting contests or campaigns that encourage users to create and share content featuring their products.

Partnering with influencers or micro influencers to create authentic, relatable content that resonates with their audience.

WHAT'S NEXT IN MARKETING?

What is Substack's new "AUDIO ONLY" livestreaming feature?

Substack recently launched an exciting new feature for their creators: 

Audio only livestreaming

This feature allows publishers to connect with their followers in a low pressure way, without the need for a camera. 

It's especially useful for those who prefer to remain anonymous or simply prefer not to be on camera.

With this new feature, publishers can host live audio events, interviews, or discussions, and interact with their audience in real time. 

To use the feature, publishers simply need to click the camera icon to turn off the video when going live. 

It's a great way to add variety to your content and engage with your audience in a new and exciting way.

WHAT IS SUBSTACK?

Substack is an online platform that provides writers, creators, and content producers with a powerful set of tools for building and monetizing their audiences.

In essence, it's a mix between a blog, a newsletter, and a subscription service, all rolled into one.

With Substack, creators can easily publish their content, whether it's written articles, podcasts, videos, or other types of media. 

They can also manage their subscribers, send out newsletters, and even offer paid subscriptions to their content, allowing them to earn income directly from their followers.

Substack has become a popular platform for independent journalists, bloggers, and other content creators who want to bypass traditional media gatekeepers and build direct relationships with their audiences. 

…. and with its growing user base and powerful features, it's sure to continue to be a force to be reckoned with in the world of online publishing. 

WHAT MAKES SUBSTACK DIFFERENT?

Substack has several unique features that set it apart from other publishing platforms. 

Here are a few of the key differences: 

1. Creator Centric

Unlike traditional media outlets or social media platforms, Substack is focused on empowering individual creators rather than promoting viral content or advertising. 

2. Subscription Based

Substack allows creators to offer paid subscriptions to their content, providing a sustainable revenue stream for independent writers and content producers. 

3. Independent 

Substack is not beholden to advertisers or other stakeholders, which allows for greater editorial independence and freedom of expression. 

4. Flexible

Substack offers a wide range of publishing options, including written articles, podcasts, videos, and more, making it a versatile platform for creators across many different mediums.

UNDERSTANDING SUBSTACK

How To Position Yourself As The "GO TO GUEST" On Podcasts.

Here's how you can leverage this strategy to position yourself as a valuable guest:

1. Repurpose Interview Content

Transcribe your podcast interviews and turn them into blog posts, articles, or social media content.

This allows you to share your insights with a wider audience and showcase your knowledge on specific topics.

2. Create Bonus Content

Develop additional content related to your interview topics, such as cheat sheets, checklists, or video tutorials.

Offering these resources to podcast hosts as exclusive bonus content can make your appearance more appealing.

3. Write Guest Blog Posts

Offer to write guest blog posts for the podcast's website, providing in-depth analysis, personal experiences, or case studies related to your interview topics.

This can help drive traffic to the podcast's site and build credibility for your personal brand.

4. Share Your Media Coverage

Highlight your podcast appearances on your website, social media, and professional profiles.

This can help potential hosts recognize your experience and the value you bring as a guest.

5. Network With Other Guests

Connect with other podcast guests in your industry to share insights and explore collaboration opportunities.

Building relationships with fellow experts can lead to referrals for future podcast appearances.

By creating and sharing valuable content related to your podcast appearances, you can demonstrate your expertise and provide additional value to hosts and their audiences.

This can help position you as a valuable guest and increase your chances of being booked on other podcasts.

POSITIONING YOURSELF AS THE  "GO TO GUEST"

WHERE IT ALL BEGAN

CAN YOU TELL ME ABOUT YOUR TERRIBLE DAY JOBS?

FROM PODCASTER TO TWITTER DUDE

HOW DID YOU CRACK THE TWITTER CODE?

WHAT DO CLIENTS GET WITH YOUR COACHING?

I love what I do and have been interviewed all over the world now 
(so cool) 

Here’s one of my favourite interviews with Rob Brown 
(Motivational Business Speaker & Networking Specialist)

Some highlights of what we discussed.

1. How social media helps you improve time management.

2. The power & benefits of global networking via social media.

3. The concept & advantages of ‘Global Social Connectedness’

4. Why social media networking increases your business potential.

5. Why Twitter is the perfect social network information tool.

6. Insider Networking Tip: The best times for scheduling important tweets to reach the most readers.

7. Networking Productivity Tip: The Three T’s for managing your  Twitter marketing campaigns


Using Twitter 4 Global Networking

Keith has been researching the latest trends in Social Media Marketing for well over a decade and currently has a number of weekly Social Audio shows about this now.

"Social Audio" is just like a live radio broadcast but also allows members of the audience to participate directly with the host and other listeners during the show. 

Keith is thoroughly researching this new trend and now does regular shows on Linkedin, Discord & Go Brunch.

You can find out about the upcoming shows here.

http://WhereIsKeithToday.com

KeithKeller

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