We have a music video dropping with the release, Feb 25th. The concept for the song is that basically you have to think like a rich person in order to be a rich person. Sometimes you may doubt yourself when you lose your money but you have to keep taking risks and thinking rich in order to gain it back. Fuck the Cost, is the 2nd single I'm kicking off 2022 with towards my album Blind Faith, releasing April 8th.

Fuck The Cost

Blind Faith is a concept album. What is blind faith & why was I inspired to make a whole album out of this name? Blind Faith is the meaning of putting in the work regardless of your beliefs. Ex: Going to church and praying to God regardless if you believe. As a good friend/business partner of mine, used this word to explain our pursuit for manifestation, it caught my attention; then, I further found the words "Blind Faith" titled on the chapter in a book, "The Voice of Knowledge" by Miguel Ruiz, that created a turning point in my perspective. I connected to this concept so much in relation to my dreams. I have put in the work for years and years, and at times that I lose faith--Stop Believing in ME--I still put the work in as if I do Believe. Actions speak louder than words, which usually end up being the doubts & fears in our heads that try to cripple us from moving forward. Blind faith, essentially isn't the best thing, but it is only human to endure doubts and fears and at those times, blind faith is necessary to keep us going. The album is an experience of Blind Faith in Pursuit of my Dreams and Finding the Love of My Life. As you can see on the album cover, I am posing as a superhero, ironically the same pose as my favorite childhood character, Peter Pan, who can fly based on thinking happy thoughts. By the end of the album, I accomplish finally being able to Love and Believe in myself, hold continuous Happy Thoughts, and come to realization, "I Guess I Am A God" because I BELIEVE IN ME. Blind Faith becomes Faith.

Produced by Coastal and Kenneth Goodrich
Mixed/Mastered by Kenneth Goodrich
Album Art By Bryant Hyun

High-Energy, fast flows, genius wordplay. This track's about my team falling apart & taking on the DIY artist role. 

Produced / mixed / mastered / written by yours truly

Airplane Mode

NO DRAMA. this track touches base on a lot of personal sh** & our mission to eliminate drama out our lives to focus on the bigger purpose. This track is the definition of the wealthy mindset. A soul hitter for the hiphop heads🙇‍♂️ eliminate drama, think positive, work effortlessly & manifest ya dreams my people 🚀 

Produced/mix/master/recorded by yours truly @clever_empire studios
Written by @eyywaju & @kenn.goodrich

No Drama (ft. Waju)

Inspired by some groupies I had a fling with, "Life of the Party" is about being a young artist, full of inner fire and enthusiasm that everyone wants to be a part of. "she say that she love me but she know nothin about me, F it, welcome to the party"

Life of the Party

Life Of The Party

I sampled a classical song & chopped it to a million pieces to make this beat. The lyrics were inspired by proving those wrong who always doubted me, aka TOLD U SO 😈 Peep the Clever Empire Youtube Channel for the MUSIC VIDEO 📺

Told U So

High-Energy, technical flows, genius wordplay. This track is about being in the moment & living the ultimate natural high.

Produced / mixed / mastered / written by yours truly

Hit Em

Ever felt like you have too much you have to do & don't know how you're gonna do it all? This song makes fun of that character & lives in a fantasy world of getting everything that you always wanted which ultimately leads to madness. LAST SINGLE BEFORE THE ALBUM.

Too Much

TOO MUCH

SORRY I'M BUSY

Adios

I'm Right Now

Extended version of Ding Dong from the Sorry I'm Busy Album. A ding-dong is a foolish person right? putting everything i got into music for the past 9 yrs, still looked at like I'm crazy but I have no doubt the breaking point is just around the corner. I will keep beating on your door until it breaks open ✊  DING DONG

Sorry I'm Busy

Ding Dong (Extended Version)

Putting in the work everyday. All these days chasin' dreams ain't easy. "In My Zone" trying to make it happen. Engineering my own sessions, still tryna find my sound.

In My Zone

Been on the grind; impatiently waiting for things to come together. #CleverCollab 

Impatiently Waiting

"I DON'T GOT NO COMPETITION, IT'S JUST ME VS. ME" In a world where we are constantly comparing ourselves to others to determine our success, this song was motivated to determine what true success really is: Being a Better Self. ME VS. ME. There is nobody better than the better you. BORN WINNER 🏆

BORN WINNER

ME VS. ME

"Look at me how far I came" The song paints the image of a voyage across the ocean. THE CROWN is a toss between nostalgic Wiz, Mac & Kendrick. This is the lead single for the BORN WINNER album dropping August.

THE CROWN

Beat was inspired by "A Milli" by Lil Wayne. I made the beat a lot different but that was the inspo! NOT ACCEPTING THIS DEFEAT is the turning point in the BORN WINNER album. This song is a battle with my demons: doubt and fear. Please look up the lyrics and read them with this in mind.

NOT ACCEPTING THIS DEFEAT

"I'm gon love you even though I know it ain't right, the only person that makes me feel like I hate life, then holds me tight & makes me feel like everything's right" --- Undeniable Hip-Hop. Old school with new school flavor. Ray Riley & I deliver storytelling & relationship problems that the masses can identify with. https://www.instagram.com/kenn.goodrich/ 

I Only Want to Be There

Laid-back Curren$y vibes with new age flava. luxury. dreamy. manifest type shit. kenneth goodrich will take over the world this year. enjoy (:

SWERVE (ft. Malik Elijah)

Everyday I wake up with the same vision and the same dream to chase. I've sacrificed my entire adolescence for a life I dream of living. Everyday I put hours upon hours for perfecting this sound. Here are some of the thoughts that run through my mind after spending weeks in a dark studio & never leaving. This is one of our rawest underground tracks. New music coming every week until the day we blow. #CleverEmpire

Engineered by R-Łö
Produced by Pitt ThaKiD

Temporary

Imagine living the last day of your life. Every emotion you could imagine is caged up & released on this record. One word--Rage. ICECOLDBISHOP delivered w/ a fire hardcore rap style. Several more collabs on the way June-July & BORN WINNER DELUXE album dropping in celebration of launching our 1st headline BORN WINNER TOUR this summer! Get your tickets https://laylo.com/kennethgoodrich/m/whatsnext

LAST DAY. (ft. ICECOLDBISHOP)

OFFICIAL MUSIC VIDEO: https://www.youtube.com/watch?v=YGVWV9m5kSs

WATCHIN'

West Coast vibes in preparation of our 1st tour stop in SF! Dirty talk for every 1 night stand..enjoy https://too.fm/hititslow

HIT IT SLOW

In an industry like this, it's either make it or lose it. But, with a passion deep from the soul, I will never lose my love for music. Music latches upon my addictive personality, opening up my third eye to see a future I will never stop envisioning. #CleverEmpire never steps foot away from the studio. "We will never stop envisioning, till we get what we envision." #CleverEmpire #TheComeUp

Engineered by R-Łö
Prod. by ILL Instrumentals

Deep Soul

The BORN WINNER (Undefeated) Album is a champion's anthem. 

NOTHIN' TO LOSE

WINNING STATE OF MIND

TRAINING DAY

BET YOUR BOTTOM DOLLAR

FIGHT FOR WHAT YOU LOVE

NUMBER 1

CHAMPAIN

Official release under Clever Empire, 2017.
Mixed and Mastered by Clvr Sound.

Eye Told Em

Eye Told Em (Prod. Coastal)

This track came together all with a freestyle. Chill vibes only. Find it on all other platforms via https://linktr.ee/clever_empire

Drinkin' Drivin' Freestyle

This is a track I submitted for the #NSMC7 contest put on by Kato. MUSIC VIDEO link ( https://www.youtube.com/watch?v=rFLDEo97Cts&t=125s ) and (Lyrics Below). Nothing but bars, hard bass and motivation for the daily grind😤

“NSMC7 - Wake the F**k Up” (Lyrics)

Da, da, da, da, da, da, da, da, da
Ay Kato!
Kato!
Oh shit am I just talkin’ to myself again?
Yup.

(Verse)

My whole youth my grandpa
Thought that I was gay
Cause i was so focused on rhymes
I gave no bitch the time of day,

Everyday I be over-time n
Like, solitary confinement
I, really be losin’ my mind n
I, gotta b breakin these bars down
Like El Chapo
so ya’ll know
I’ma genius with no Genius
& I’m really up in this bitch
Just like a fetus
Kickin’ and screamin’,
Stewie Griffin with the c-sec
Out the cut
I leave ya’ll bleedin’
And I kill ya’ll for no reason
Ain’t nobody to compete with,

Nothin’ hold me back
Not even my teacher
That told me that
My poems were whack
Now what do u think of that?
Professor Zach,
I’m schoolin’ u from
Outside of da class
I say that shizzit in vane
To anyone talkin’ SMACK,

I’ll get under your skin
Like it’s the dopest heroine
And when I get into your system
Ain’t no decision but listen
If u ain’t feelin’ the shizzit
sleep on the kid
Until it really hit u like,

(Hook)

Wake the fuck up!!!
Wake the fuck up!!!

(Verse)

False alarm!
Kato!
The whole city hardly know
My name bro, damn,
All these insta rappers’ feed
nothin’ but some spam
Like they sausage in a can
I’ma be openin’ up a can
I been way too off the map
Cause I never be droppin’
A pen, shit,
Only crown they ever
Really gonna be gettin’
From the lick, lick,
All they do is
Sip, sip, sip, sip, so,
they passed out on the floor
And they never goin’ nowhere
Yo it’s kinda sad though “ummm”

These, parodies
Can suck a pair of deez nuts,
Heavy chiefin’ “cough, cough”
Got one hit
They barely breathin’
What the fuck?! “What the fuck?!”
Paranoid
Cause it’s the season
Steroids are only keepin’ “heavy breathes”
rappers flexin’
Like a she man
Got no nuts,
Pussy rappers,
Oh these pussy rappers?
They just keep a strap-on
For sexual interaction
To fit in with the gang bang
& hop up on anotha dick
Just to get the benefit
But suckas ain’t gettin’ shit
But da Z’s,

Vanerreal sleep
But I been up all week
Being addicted to this game
It ain’t as great as it seems
Cause I been outta my mind
Starin’ at me from outside,
Criticizin’ every move that I make,

When I’m really just trippin’
My shit too different
I don’t do enough!
Perfectionism
Keepin’ me itchin’
Ya’ll just some dead bugs!
I get the raid
And I just spray
Like my day just be-gun! “Blaah!”

(Hook)

Wake the fuck up!!!

(Verse)

Ya’ll just chasin’ trends
Ya’ll just do this for a hobby
I’m on fire, Ricky Bobby
Shit, I already crashed
Got an insurance settlement,
I put that all into rap
I been livin’ offa that
Since then
It been really goin’ down, 
Startin’ the beginnin’
Of this year,
I learned how
To engineer,
This whole summer 
makin’ beats
Fuck a team,
I think i forgot to rap
Fuck it I’m back
Kato feed me beats
I’ll eat up every track,
No sucka MC’s
Fuckin’ with a dude
Like that!

Real rap, “laughs”
What’s that?
Fuck that?

(Hook)

Like this 
Like that, “that”
All I hear’s that, “that”
I just gotta get that bag,
That bag,

Like this 
Like that, “that”
Shit’s so sad, “sad”
They ain’t even chasin’ that bag,
So sad... “so sad, god damn”

Yea, ya’ll lazy mothafuckas
Actin’ like ya’ll doin’ a lot
But u ain’t doin’ shit...

“You ain’t doin’ shit!”

Ya’ll all actin’ like they woke,
Ya’ll just sleepin’ that’s fasho,
Ya’ll all dreamin’ bout the throne,
Ya’ll ain’t gettin’ near it... “nah”

Ya’ll, ya’ll, ya’ll, ya’ll,
Ya’ll need to wake the fuck up...
Ya’ll, ya’ll, ya’ll, ya’ll, “lil bitch!”
Ya’ll need to wake the fuck up...
“Ya!”

NSMC7 | Wake the Fuck Up

This track is a huge part of me and personal issues I deal with every day.   I'm glad to be able to share it with the world for anyone that can relate. Feel it. Connect. Free your mind. #ADHD

ADHD (prod. Kenneth Goodrich)

Music Video: https://www.youtube.com/watch?v=aCM7995ig9Y This is a track about a girl that's in a relationship that plays single for One Night. With a catchy hook, clever wordplay and vivid storytelling it's easy for the listener to create an image in their head of what's going down. Find the track on ALL streaming platforms at https://linktr.ee/clever_empire !!!

One Night.

Threw together this lil freestyle for a competition by Futuristic on instagram. #noworneverchallenge I think it's safe to say KG won this one. Lyrics Below👇🏼

“Rap game oversaturated
Now im just a fatty 
lookin at nutrition facts
Oh my god is this gon make me fat?
Fuck it man i love the taste of that,
Eatin’ all these rappers 
like some twinkies,
Till i realize im only eatin’ trash,
Wait a sec why am i even mad?
Oh, my stomach’s upset....cuz...

Ya’ll mothafuckas so fake 
Ya’ll mothafuckas so trash,
Ya’ll mothafuckas walk round,
Like ya’ll run the god damn town,
Puffin’ out your god damn chest
Like ya’ll really doin that shit,
Like ya’ll just some dead war vets,
But ya’ll just some god damn pets,
wait a second, oh did i put u down?
Im sorry, ima vet it’s my job...

Ya’ll searchin’ for a weapon,
Before u get to the aimin’ kid
I beat u right over the head with
A bible while im breakin’ a breadstick
In yo mouth,
& u chokin’ to death when
The only curse left in your
Head is, “cheese n rice”,
Ya’ll know nothin’
Bout a sacrifice 
I got athiests
like, “Jesus Christ”...

everybody lookin
At me lika suicide,
And, i be runnin’ shit
Until i really do or die,
keep a noose around my neck,
They left me hangin’ till i died....

Then i dug out my grave....
now i wear the noose
lika mothafuckin’ chain n,
I got bitches on my dick
That wanna love me 
But they hate me,
Cuz I be crashin’ the plane
Before i let shit fly....I’m...

Insane like hussein?!
Don’t push his buttons
He’ll blow up,
(Line up) the competition
Like barber machette hitman,
Yea, i cut heads for a livin’,
Like bitch Don’t 
Mess wit the Zohan,
They say patience is key well fuck!!!
Then I just kicked in the door becuz!!! it’s...”

(Hook)

Now or Never....
It’s now or never,
It’s time to get it,
No matter the weather
It’s Now or Never....
It’s now or never,
It’s time to get it,
Ain’t nothin’ better...

Now or Never Freestyle

Kennethgoodrich.com
Clever Empire LLC
Business Inquiries: info@kennethgoodrich.com

Kenneth Goodrich

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