On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us to share his entrepreneurial leadership philosophy from his journey starting the second eCommerce company ever in the world before the dot-com bubble , to digital consulting & transformation, to leading tens of thousands of people across public companies.

Leadership In The New Economy

On this episode, Omnicom Precision Marketing Group's (OPMG) CEO, Luke Taylor, joins us for Part 2  to dive deep into the details and benefits of personalized marketing and how AI is revolutionizing marketing to deliver ROI at a much lower cost from content assembly and activation to media deployment.

The ROI of Personalized Marketing

On this episode, Hal Leonard's CMO, Blair Wilson, shares insights around how he identifies customer pains and patters to produce products at scale, how CMO's should be aligned with their CEO on communication vs. commercial roles,  how to be surgical with your digital transformation, and how to balance creating new customer demand while maximizing customer lifetime values, especially among passionate customers such as musicians.  It's an episode packed with tips you don't want to miss.

Hal Leonard's CMO on the Business of Making Music Makers

On this episode, Aflac's Brand Manager, Tod Meisner, shares lessons learned from marketing activations with Nick Saban and Deion Sanders, to how far social media has come in recent years, and what drives him to stay connected with marketing students starting their careers through his Adjunct Professor roles at Auburn, NYU and WVU.

Aflac's Brand Manager on Marketing Education From the Classroom to Social

In honor of Hispanic Heritage Month on this episode,  EVP and DE&I Lead at Energy BBDO and Sponsor of AcentO, Carla Eboli, joins us to share actionable tips for business leaders on how to drive LatinX inclusivity in your corporate culture and how to authenticity communicate and personalize your marketing to the LatinX community.

LatinX Corporate Inclusivity & Marketing

On this episode,  Principle of Nalu Consulting and former Chief Revenue Officer of TruGreen, Jessica Newman,  shares insights on ways to drive growth  not just through new customer acquisition, but by focusing your marketing to retain recurring revenue by optimizing customer lifetime value.

Aligning Marketing, Sales & Technology To Execute Strategy

On this episode,  Eric Harris, E*TRADE from Morgan Stanley's AVP of Brand & Creative of their in-house agency shares insights on the benefits of bringing creative work in-house, the value internal team members can bring to creative projects,  how to maximize relationships with external partners with clear roles and responsibilities and the current and future state of creative.

Benefits of an In-House Agency

On this episode,  SVP and Head of Marketing at Computershare, Rachel Young,  shares insights on how to produce revenue by being on the front lines talking to your customers, understanding who your influencers are, and most importantly, creating a strong partnership between your marketing and sales teams.

Marketing & Sales Alignment to Unlock Revenue Growth

On this episode, The Integer Group’s Group VP of Futures & AI, Heidi Bailey, shares insights on innovative ways artificial intelligence is driving the future of commerce and transformational business and technology trends to stay ahead of coming out of NRF 2023, Retail’s Big Show.

The Future of AI in Retail and Beyond

Paul Guyardo, President and CEO of Fetch, joins us in this episode so share his wisdom and valuable lessons in Marketing.   An expert at growing B2C businesses Paul successfully overseen billions of dollars in growing companies through his innovative marketing strategic and wise business acumen.  

Paul generously shares his core leadership strategies for career growth and provides hard earned advice for up-and-coming marketing leaders. It's an episode packed with marketing tips you don't want to miss.

Paul Guyardo, CEO of Fetch, Shares His Top 2 Most Valuable Lessons in his Marketing Career

The Continuous Revenue Marketer is a CRM strategy podcast where the most influential and successful marketers in the world share their insights and lessons on how to drive continuous revenue and growth for their company, from customer acquisition to loyalty

The CRM Podcast

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