Boring Song

Bad Song

A flowers and butterflies and rainbows song.

Flowers and Butterflies and Rainbows Song

Made with Figure for iOS. Don't have Figure yet? It's a fun, easy and bargain-priced music making app that anyone can use! Read about it here: http://itunes.com/app/figure

Lureko

Piboho

Rand Fishkin shares his thoughts on culture, content, and startups. A fascinating discussion of the value of transparency, the elements of a successful social media strategy, and much more. Interview from February 10, 2015, via Buffer.

Rand Fishkin Interview - How to Build a Company and a Content Strategy Based on Values

Every three months, I do a recap of where my marketing team — the Buffer marketing team --- is at and where we're headed for the next three months. This time, for the first time, I put my quarterly recap into podcast form. 

In this episode, I talk about how marketing works at Buffer. Here's some of what I cover:

Why goals are important to us 
How to break down a goal 
What our growth machine looks like 
Defensibility with a capital D! 
What our brand machine looks like 
So ... what does this all mean to me, today? 
Growth models

If anything sparks your interest, feel free to get in touch with me at hello@kevanlee.com or to check out the blog post for this episode at https://www.kevanlee.com/building-a-growth-engine/.

Leave me a voicemail: https://anchor.fm/kevan-lee5/message

1 - How marketing works at Buffer

How to set marketing strategy that complements all areas of your company.

When it comes to setting strategy as a team, it's important to understand how your area fits within the bigger picture. Learn how to think about this in terms of mental models and how to use those models to construct a solid strategy, to organize your team, and to align your goals.

Kevan Lee