I  REPRESENT THE S.T.R.U.G.G.L.E./GRUSTLE
LouisianIMAL

Follow Luko On Instagram @Luko_4 Beef Or Bread Available on ITunes! Sardines & 318Liens On Datpiff.com. When it comes to music Luko Owen$ is not staying inside the box. His approach to music is simple, give the people what they want and let them decide whether it’s good,”there is no way you can predict a hit you just got to let it happen”. Born and raised in the Shreveport Louisiana suburb of Minden, Luko honed his skills as a rapper freestyling at parties and battling in cyphers all over his neighborhood known as Warsaw. Luko, an Iraq War Veteran has seen hard times and death in his lifetime and he has learned to channel that negative energy into some positive music the likes of which has gotten him exposure on Hot 97 in New York City and attention from several major labels. Luko, being no stranger to the music business, is poised to change the game.

Even their name is unique.

But that’s not the only thing that sets Pretty Ricky apart from the rest of the pack.

From their configuration – one singer and three rappers – to their image –
handsome, young and sexy – Pretty Ricky has been in a league all its own since
they first hit the scene in 2005 with “Grind With Me,” the smash single from their
platinum debut CD, “Bluestars.” Says member and resident producer Diamond
Blue Smith, “In a time where record labels are generically making bands on
reality shows, Pretty Ricky is the last of a dying breed.”

With a sound that is one part hip hop, one part R&B, Pretty Ricky practically
invented and single-handedly mastered the art of combining melodies,
harmonies and dope raps. They took their signature sound and injected it into
a predominantly hip-hop marketplace during a time when crunk music ruled the
airwaves. The result was the birth of an exciting twist on both genres that would
be imitated – but never duplicated – by their successors.

Adoration for Pretty Ricky caught on early. Their debut CD spawned two of their
three top ten hits and set the stage for their sophomore CD “Late Night Special,”
which topped the charts and owned the number one spot for five consecutive
weeks. Pretty Ricky mania erupted as reports of fanatical fans fainting at
concerts and standing in interminable lines at record stores ran rampant. Atlantic
Records COO Craig Kallman likened it to Beatle-mania.

As a group, Pretty Ricky is known for their sexy, sensual (borderline raunchy)
music and stage shows. But there’s much more to these Miami natives, known
individually as Diamond, Spectacular, Lingerie and Slick’em, than meets the eye.
It’s safe to say these guys really do mean business. Julie Greenwald, president
of Atlantic Records, once proclaimed, “Diamond Blue is the new Puffy in the
making.” (Diddy himself referred to the band as “the new Jodeci.”)

These music impresarios know that Pretty Ricky have all the traits that
superstars are made of: business sense, vocal innovation, showmanship and, of
course, dynamic personalities. Says Diamond, “The various personalities of each
individual member is what gives the band diversity. Spectacular brings the sex-
appeal, Slickadelaphante brings out the wild and crazy side of the band, Lingerie
provides the charismatic, R&B, sultry side and I’m the business man; collectively,

We are the Kings of the Bedroom!”

Kiara Stromile is following