WHEN THEY NEED ME

Hurricane Wisdom - The Way Life Goes

YNW Melly - I Know

pop my shit(prod.newxpersona)

What we do

“MONEY UP” on Spotify: https://open.spotify.com/track/6YNqwOFklhawcFYMZkhYVk?si=3JxZG-2lR3GUaPREUeuYIA

MONEY UP

LOYL – “Built From Pain” 
“Built From Pain” is a raw, melodic story of survival and self-discovery from LOYL, an artist who turns struggle into strength and emotion into sound. Across seven tracks, LOYL opens up about betrayal, loyalty, and the lessons that come with growth — proving that even through hardship, he never folded.
The project moves like a personal timeline. From the reflective opener “Loyal to Myself (Intro)”, to the heartfelt resilience of “Can’t Fold”, and the closure found in “Letter to the Past Me (Outro)”, every record carries a piece of his journey. The sound blends emotional trap melodies, heartfelt lyricism, and cinematic production — a balance between pain and motivation.
“Built From Pain” isn’t just a project — it’s a statement of endurance. It’s for anyone who’s been counted out, left behind, or forced to rebuild from the ground up. Through every verse, LOYL reminds us: pain doesn’t break you — it builds you.

What we do

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