On this episode, we are looking at how small business owners can grow their customer base. The episode touches on how they can retain the customers they already have and different channels they can use to get more customers and in turn grow their business. 

We spoke to some business owners about their experience trying to grow their customer base and we interviewed Oluwamayowa Oshidero, who has years of experience helping Small businesses grow their customer base through his company Equilibrium Zone. He mentioned some things business owners are getting wrong in their quest to getting new customers and explains how they can make things right. 


Podcast Sequence:
0.00 - Introduction

1.10 -  First Business Owner interview (Ibukun)

2.90 - Second Business Owner Interview (Olivia)

3:37 - Interview with Oluwamayowa

5:25 - What SMEs are getting wrong about growing their customer base

12:15 - Kippa Ad

13:25 - How SMEs can grow their customer base
20.04 - Thank you for Kippin’ Up with us on this episode


This podcast was powered by Kippa. A free to use mobile financial management app for small businesses.

Download the app here: www.kippa.africa/download

Follow Kippa on Social media:
www.facebook.com/kippaafrica
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www.twitter.com/kippa_africa


Music:
Crowander - Who Would Have Thought
Additional music: Epidemic Sound

PODCAST

#1 Why small businesses struggle to get more customers

Kippin' Up exists to share stories about the peculiarities of running small businesses across Africa, especially in Nigeria, while offering solutions to some of the challenges of running successful small businesses. 

The podcast is brought to you by Kippa. The free to use financial management app for small businesses. Visit kippa.africa/download to download the app