Now is the perfect time to start intentionally creating your life (whenever you see this video). That means setting goals for your life. In today's video, I talk about why goal-setting matters, how to begin the process, the 5Fs of goal-setting, and how to get started. Watch now, and let's make this year the best year yet!

How to Create Better Goals

We are all in sales. But some people have to be the ones that reach out to strangers and make cold calls.  That is where the C.A.L.L.O.U.T. method comes in.  Here is what I do to get myself ready to make cold calls.

Use The C.A.L.L.O.U.T. Cold Call Method to Grow Sales

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative.  Listen now.

Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns

In this weeks episode of Delivering #marketingjoy Kirby Hasseman sits down with Greg Logan to discuss the power of emotional connection in branding, crafting compelling brand stories, the connection that movies have to marketing, and the role of conflict in marketing. Watch now!

DMJ Ep 563 - Crafting Compelling Brand Stories

It’s launch week for my newest book, TARGET for Talent! 🚀 In this episode, I pull back the curtain and share 5 key lessons you’ll take away from reading the book. Whether you’re a leader, HR professional, or business owner, these insights will help you rethink how you attract, engage, and retain top talent. Did I mention it's FREE on Kindle this week only?

From practical strategies to mindset shifts, TARGET for Talent is designed to help you build stronger teams and create a culture people don’t want to leave. Tune in to get a sneak peek at the lessons that can transform the way you approach hiring and retention.

If you’re ready to hit the TARGET and unlock your team’s full potential, this episode is for you.

5 Lessons From My Newest Book "TARGET for Talent"!

In this episode, Jade Crider and Kirby Hasseman talk about the new Dancing with the Stars pairings (not really)—and what that teaches us about matching the right branded merch with the right message. Kirby shares details on his new book TARGET for Talent (coming next week), they chat about what shows they’re watching, spotlight the Grab and Go Kit from Hirsch, and give a shout-out to West View Healthy Living for their “Dream On” program.

Better Merch...Better Marketing: Perfect Pairings

In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!

DMJ Ep 564 - The Entrepreneurial Mindset

In this weeks episode of Delivering #MarketingJoy Kirby Hasseman sits down with Doug Brown to discuss understanding the right fit buyer, setting truthful goals for business growth, the importance of daily actions, and so much more. Watch now!

DMJ Ep 565 - Understanding the Right Fit Buyer

In this episode, Kirby and Jade break down the latest Q4 branded merch trends, including kitting, packaging, and give-back products. Kirby shares lessons from Skucamp—like why it’s vital to invest in yourself and get in rooms that push you to grow. Jade talks about heading back to Ohio for the Customer Show, and the Product of the Week is Kirby’s new book TARGET for Talent (with the Kindle version available free for a limited time).

Tune in for insights, laughs, and ideas to finish the year strong.

Better Merch...Better Marketing: Trends for Q4

I recently took one whole month out of the office as an experiment to see how my team could handle my absence (spoiler alert: they did amazing). In this DMJ 1 on 1, I talk about how I prepared for the month, what went right and wrong, what I did during the month, and lessons I learned from the experience. Watch now!

Lessons I Learned from One Month Out of the Office!

In this weeks episode of Delivering #MarketingJoy I sit down with repeat rockstar Mandi Rudd to discuss celebrating women in promo, advice for women starting their careers, collaboration within the industry, and her recent projects and personal growth. Watch now!

DMJ Ep 566 - Celebrating Women Leaders in Promo

In this episode, Jade and Kirby talk about the lessons from the DC rebrand (and what every business can learn), share behind-the-scenes details as they prep for the Branding Basecamp Customer Show, celebrate Jade’s recognition as a PPAI Rising Star, spotlight the Big Un Chair from Brentwood, and give a shout-out to Coshocton’s own Marion Sutton.

Better Merch...Better Marketing: ReBrands & Rising Stars

In this episode, Kirby and Jade talk about Meta AI glasses (cool tool or privacy nightmare?), Aldi’s oversized bag campaign, and lessons from the recent Branding Basecamp Customer Show. They also spotlight the 10x10 Deluxe Tent as the Product of the Week and give a shout-out to Baltic State Bank for their new branch in West Lafayette.

Better Merch...Better Marketing: AI Glasses and Aldi Bags

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Pete Sena to discuss emotional marketing and creative innovation, designing delight at scale, Harnessing AI for brainstorming, and the impact of thoughtful branded merch. Watch now!

DMJ Ep 567 - Designing Delight at Scale

In the newest episode of DMJ 1on1, I talk about some of the lessons I learned from Dan Martell's elite coaching program that I recently attended. I talk about things like investing in yourself, the 5 daily non-negotiables, making goals inevitable, and finding your own path to success. Watch now!

4 Lessons I Learned From Dan Martell’s Elite Coaching Program

In this episode, Jade and Kirby dive into McDonald’s genius Monopoly campaign and why it’s a masterclass in nostalgia marketing and owned media. They also talk about setting Q4 goals, the continued rise of LinkedIn as a business platform, and feature the HydraPeak 32 oz Water Bottle from Gold Bond as the product of the week. Plus, they give a big shout out to the groundbreaking at the old AEP site in Conesville, a major win for Coshocton County.

Whether you’re a business owner, marketer, or merch lover—this episode is packed with practical insights and good vibes.

👉 Product link: https://goldbondinc.com/products/hpsportboot32-fd-32-oz-hydrapeak-insulated-water-bottle-w-straw-lid-2

📍 Free marketing resources at HassemanMarketing.com

#BetterMerch #BetterMarketing #Q4Goals #NostalgiaMarketing #LinkedInGrowth

Better Merch...Better Marketing: McDonald's Monopoly Marketing

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Taylor Borst to discuss kitting, curated collections, creating memorable events, and mastering the zero inbox method. Watch now!

DMJ Ep 568 - The Power of Kitting and Curated Collections

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Scott Brandley to discuss reputation management, understanding online reviews, the importance of verified reviews, and transforming a brand's reputation. Watch now!

DMJ Ep 569 - Understanding Reviews and Their Importance

In this week's Episode of Delivering #MarketingJoy Jason Nokes joins the show for his FOURTH time! In this episode, Kirby and Jason discuss the shift on how distributors are approaching marketing, having a system of consistency, the "I CAN" framework, and the future of the promo industry. Listen now!

DMJ Ep 571 - The Power of Consistency in a Changing Promo World

In this week's episode of Delivering #marketingjoy Kirby Hasseman sits down with repeat rockstar Danny Rosin to discuss leading through uncertainty, the importance of B corp certification, the value of mentorship, and strategic opportunities for the promo industry. Watch now!

DMJ Ep 570 - The Importance of Mentorship

Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z’s new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign.

Quick insights, real talk, and a reminder to stay intentional in your work and life.

#BetterMerchBetterMarketing #MarketingJoy #BrandedMerch

Better Merch…Better Marketing: Locking In (And Marketing Lessons from the NFL)

This week, Jade Crider and Kirby Hasseman talk about Canva’s bold renewal email strategy, Jade’s creative approach to finding new clients on social media, and a tech “glitch” that’s driving Kirby crazy. Plus, the Product of the Week — the 24-Can Glacier Peak XL Cooler Bag — and a shout out to the Friends of the Park Half Marathon in Coshocton County.

#BetterMerchBetterMarketing #HassemanMarketing #BrandedMerch

Better Merch...Better Marketing:  Jade Calling Out Brands (in a good way)

In this episode of DMJ 1 on1, I talk about 3 ways you can combine digital and physical marketing to drive better marketing results. Watch now!

How to Combine Digital and Physical Marketing

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about Kodak’s nostalgia marketing campaign, investing in yourself through growth and learning, and their biggest travel pet peeves. They also feature the OxFord Backpack from AceHigh and give a shout out to the Coshocton County Commissioners for their new community ice rink.

Better Merch...Better Marketing:  Travel Pet Peeves

In this week's episode of Delivering #marketingjoy Charlie Grinnell joins the show to talk about marketing like a media company, treating AI like a frienemy, and why the best marketers are "stalkers." Watch now!

DMJ Ep 572 - Treating AI Like a Frienemy

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

BMBM: Repeatable Content, PR Packaging and Purposeful Branding

In this week's episode of Delivering #marketingjoy Jason Henneberry joins the show to discuss the most common struggle when engaging clients, building marketing that doesn't feel like marketing, turning a personal brand into a repeatable marketing engine, and much more. Watch now!

DMJ Ep 573 - Building Marketing That Doesn’t Feel Like Marketing

In this video, I talk about 5 lessons that I've learned from Alex Hormozi that you can use in any area of your business. Watch now!

5 Business Lessons I've Learned from Alex Hormozi

In this week's episode of Delivering #marketingjoy Dave Mastovich joins the show to discuss how to make marketing move the needle, the 6 right fit target markets that matter, using the 80-20 principle to guide marketing decisions, and more! Watch now.

DMJ Ep 574 - The 6 Right Fit Target Markets That Matter

In this episode of the Better Merch...Better Marketing podcast, Kirby Hasseman and Jade Crider talk about Youtube TV and Disney negotiating (and how that affects Kirby and marketers), the New York City Marathon controversy of letting influencers go ahead of the pros, and how AI might be affecting your buyers' behaviors (and what we need to do about it).  As always, we feature an amazing product of the week and a shout-out to warm your heart.  Listen now!

BMBM: Streaming Wars and the NYC Marathon Controversy

Join Kirby Hasseman and Jade Crider for a new episode of Better Merch…Better Marketing. This week they dive into the rise of microdramas in content and how brands can use storytelling in simple, fun ways. They also talk about why now is the best time to start planning your goals for 2026, instead of waiting until January. Jade shares insights on LinkedIn Navigator and how business owners can use LinkedIn to grow sales and visibility.

Better Merch...Better Marketing: Microdramas and Big Goals

In this week's episode of Delivering #marketingjoy Kevin Downey joins the show to discuss B2B lead generation, finding the right sales reps, email marketing strategies for B2B, and more! Watch now.

DMJ Ep 575 - Finding the Right Sales Reps

Branded merch isn’t about slapping a logo on a product—it’s a strategic tool that solves real business problems. In this video, we break down how the right merch can help you improve:

• Awareness: Get your brand seen in the right places
• Trust: Build credibility through consistent presence
• Loyalty: Create positive touchpoints your audience remembers
• Engagement: Spark interaction and keep your message top-of-mind
• Communication: Deliver clear, repeatable messaging without the noise
• Conversion: Move people from interest to action more effectively

If you want your brand to show up stronger, stick longer, and drive real results, this is where branded merch makes the difference.

What are Problems that Branded Merch Solves?

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Kirby Hasseman

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