Now is the perfect time to start intentionally creating your life (whenever you see this video). That means setting goals for your life. In today's video, I talk about why goal-setting matters, how to begin the process, the 5Fs of goal-setting, and how to get started. Watch now, and let's make this year the best year yet!

How to Create Better Goals

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!

Better Merch...Better Marketing: Mascots, Bad Advice & Gummy Bears

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative.  Listen now.

Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Pete Sena to discuss emotional marketing and creative innovation, designing delight at scale, Harnessing AI for brainstorming, and the impact of thoughtful branded merch. Watch now!

DMJ Ep 567 - Designing Delight at Scale

In this episode, Jade and Kirby dive into McDonald’s genius Monopoly campaign and why it’s a masterclass in nostalgia marketing and owned media. They also talk about setting Q4 goals, the continued rise of LinkedIn as a business platform, and feature the HydraPeak 32 oz Water Bottle from Gold Bond as the product of the week. Plus, they give a big shout out to the groundbreaking at the old AEP site in Conesville, a major win for Coshocton County.

Whether you’re a business owner, marketer, or merch lover—this episode is packed with practical insights and good vibes.

👉 Product link: https://goldbondinc.com/products/hpsportboot32-fd-32-oz-hydrapeak-insulated-water-bottle-w-straw-lid-2

📍 Free marketing resources at HassemanMarketing.com

#BetterMerch #BetterMarketing #Q4Goals #NostalgiaMarketing #LinkedInGrowth

Better Merch...Better Marketing: McDonald's Monopoly Marketing

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Taylor Borst to discuss kitting, curated collections, creating memorable events, and mastering the zero inbox method. Watch now!

DMJ Ep 568 - The Power of Kitting and Curated Collections

In this week's episode of Delivering #MarketingJoy Kirby Hasseman sits down with Scott Brandley to discuss reputation management, understanding online reviews, the importance of verified reviews, and transforming a brand's reputation. Watch now!

DMJ Ep 569 - Understanding Reviews and Their Importance

In this week's Episode of Delivering #MarketingJoy Jason Nokes joins the show for his FOURTH time! In this episode, Kirby and Jason discuss the shift on how distributors are approaching marketing, having a system of consistency, the "I CAN" framework, and the future of the promo industry. Listen now!

DMJ Ep 571 - The Power of Consistency in a Changing Promo World

In this week's episode of Delivering #marketingjoy Kirby Hasseman sits down with repeat rockstar Danny Rosin to discuss leading through uncertainty, the importance of B corp certification, the value of mentorship, and strategic opportunities for the promo industry. Watch now!

DMJ Ep 570 - The Importance of Mentorship

Jade Crider and Kirby Hasseman are back after a short break to talk NFL streaming chaos, the challenge of unplugging, and Gen Z’s new obsession with “Locking In.” They share lessons on focus, balance, and finding your audience—plus highlight the smart, tech-savvy NFC Scribe Pen and give a shoutout to PromoCares for their Water 4 Good campaign.

Quick insights, real talk, and a reminder to stay intentional in your work and life.

#BetterMerchBetterMarketing #MarketingJoy #BrandedMerch

Better Merch…Better Marketing: Locking In (And Marketing Lessons from the NFL)

This week, Jade Crider and Kirby Hasseman talk about Canva’s bold renewal email strategy, Jade’s creative approach to finding new clients on social media, and a tech “glitch” that’s driving Kirby crazy. Plus, the Product of the Week — the 24-Can Glacier Peak XL Cooler Bag — and a shout out to the Friends of the Park Half Marathon in Coshocton County.

#BetterMerchBetterMarketing #HassemanMarketing #BrandedMerch

Better Merch...Better Marketing:  Jade Calling Out Brands (in a good way)

In this episode of DMJ 1 on1, I talk about 3 ways you can combine digital and physical marketing to drive better marketing results. Watch now!

How to Combine Digital and Physical Marketing

In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about Kodak’s nostalgia marketing campaign, investing in yourself through growth and learning, and their biggest travel pet peeves. They also feature the OxFord Backpack from AceHigh and give a shout out to the Coshocton County Commissioners for their new community ice rink.

Better Merch...Better Marketing:  Travel Pet Peeves

In this week's episode of Delivering #marketingjoy Charlie Grinnell joins the show to talk about marketing like a media company, treating AI like a frienemy, and why the best marketers are "stalkers." Watch now!

DMJ Ep 572 - Treating AI Like a Frienemy

In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider dive into creating repeatable content, making PR packaging meaningful, and learning from a purpose-driven brand from across the globe. They also feature a practical and elevated merch item and end with a shout-out rooted in community and service.

BMBM: Repeatable Content, PR Packaging and Purposeful Branding

In this week's episode of Delivering #marketingjoy Jason Henneberry joins the show to discuss the most common struggle when engaging clients, building marketing that doesn't feel like marketing, turning a personal brand into a repeatable marketing engine, and much more. Watch now!

DMJ Ep 573 - Building Marketing That Doesn’t Feel Like Marketing

In this video, I talk about 5 lessons that I've learned from Alex Hormozi that you can use in any area of your business. Watch now!

5 Business Lessons I've Learned from Alex Hormozi

In this week's episode of Delivering #marketingjoy Dave Mastovich joins the show to discuss how to make marketing move the needle, the 6 right fit target markets that matter, using the 80-20 principle to guide marketing decisions, and more! Watch now.

DMJ Ep 574 - The 6 Right Fit Target Markets That Matter

In this episode of the Better Merch...Better Marketing podcast, Kirby Hasseman and Jade Crider talk about Youtube TV and Disney negotiating (and how that affects Kirby and marketers), the New York City Marathon controversy of letting influencers go ahead of the pros, and how AI might be affecting your buyers' behaviors (and what we need to do about it).  As always, we feature an amazing product of the week and a shout-out to warm your heart.  Listen now!

BMBM: Streaming Wars and the NYC Marathon Controversy

Join Kirby Hasseman and Jade Crider for a new episode of Better Merch…Better Marketing. This week they dive into the rise of microdramas in content and how brands can use storytelling in simple, fun ways. They also talk about why now is the best time to start planning your goals for 2026, instead of waiting until January. Jade shares insights on LinkedIn Navigator and how business owners can use LinkedIn to grow sales and visibility.

Better Merch...Better Marketing: Microdramas and Big Goals

In this week's episode of Delivering #marketingjoy Kevin Downey joins the show to discuss B2B lead generation, finding the right sales reps, email marketing strategies for B2B, and more! Watch now.

DMJ Ep 575 - Finding the Right Sales Reps

Branded merch isn’t about slapping a logo on a product—it’s a strategic tool that solves real business problems. In this video, we break down how the right merch can help you improve:

• Awareness: Get your brand seen in the right places
• Trust: Build credibility through consistent presence
• Loyalty: Create positive touchpoints your audience remembers
• Engagement: Spark interaction and keep your message top-of-mind
• Communication: Deliver clear, repeatable messaging without the noise
• Conversion: Move people from interest to action more effectively

If you want your brand to show up stronger, stick longer, and drive real results, this is where branded merch makes the difference.

What are Problems that Branded Merch Solves?

Catch this week's episode of Delivering #marketingjoy as Len Ward joins the show to talk about transitioning from Wall Street to marketing and AI, shifting from "search and retrieve" to "solve my problem", what separates those who adapt to AI, and much more. Watch now!

DMJ Ep 576 - The Shift You Need to Make in the Age of AI

In this episode of Better Merch…Better Marketing, Kirby and Jade compare two Black Friday promotions and explain why Lowe’s delivered real value while TARGET missed the mark. They dig into the growing use of QR codes and why most businesses still are not using them effectively, emphasizing that calls to action should appear just as often on merch as they do in advertising. Jade also shares why now is the right time to begin planning for 2026, using seasonal strategy and regional insights to guide year-round marketing decisions. The Product of the Week is the Sonosphere, a wireless speaker and award with a one piece minimum, and the shout out goes to Peoples Bank and the Peoples Bank Foundation for their significant holiday giving and community volunteer efforts.

Better Merch...Better Marketing: A Tale of Two Black Fridays

In this week's episode of Delivering #marketingjoy Anthony Karls joins the show to discuss profit engines, optimizing digital strategies, identifying and fixing website leaks, and more. Watch now!

DMJ Ep 577 - Building Profit Engines: A New Mindset

Want to elevate your brand? In this episode, I break down 4 simple but powerful tips that any business can use to stand out, build trust, and connect more deeply with customers. These practical ideas will help you create a brand people actually remember.

4 Tips to Elevate Your Brand

In this episode of Better Merch...Better Marketing, Kirby and Jade debate their favorite Christmas movies, recap Kirby’s visit to Bluffton for chamber events and sales training, and discuss Australia’s proposed social media ban for kids. They also spotlight the BELLA+CANVAS Heavyweight Pullover Hoodie as the Product of the Week and give a shout out to the Greater Bluffton Chamber of Commerce for welcoming 150 new members this year. Tune in for marketing insights, community updates, and a little holiday fun.

Better Merch...Better Marketing: Social Media Ban in Australia

In this week's episode of Delivering #marketingjoy Drew Holmgreen joins the show to discuss the next PPAI Expo, how to prepare for it, how the preparations are going, takeaways from his first year as president, and more. Watch now!

DMJ Ep 578 - The 2026 PPAI Expo

In this week's episode of Delivering #marketingjoy Carrolee Moore joins the show to discuss the currency of visibility, 3 non-negotiables for visibility strategies, visibility powerpoints, and more. Listen now!

DMJ Ep 579 - The Currency of Visibility

In the final episode of Better Merch...Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversation to close out the year.

Better Merch...Better Marketing: Top Takeaways from 2025

In this week's episode of Delivering #marketingjoy Kevin Surace joins the show to discuss the power of invention in marketing, embracing AI, the joy success principle, and transforming complaints into opportunity. Watch now!

Delivering Marketing Joy Episode 580 - The Power of Invention in Marketing

The business landscape is changing fast, and what worked yesterday won’t always work tomorrow. In this video, I share 7 business truths to keep in mind as you head into 2026—insights shaped by real-world experience, shifting technology, and evolving customer expectations.

Whether you’re a business owner, leader, or marketer, this conversation is designed to help you think more clearly about what’s ahead and how to stay adaptable in a changing environment.

Watch, reflect, and consider how these truths apply to your business moving forward!

7 Business Truths For 2026!

The first Better Merch…Better Marketing episode of 2026 is here. Kirby and Jade share business lessons from quick-serve restaurants, break down the top five categories of branded merchandise people actually keep, and discuss their goals for the year ahead. They also spotlight the Moon Jams Bundle as the Product of the Week and highlight Marlite for giving back during the holiday season. A great episode to kick off the new year with practical marketing insights.

Better Merch...Better Marketing: Lessons from Quick Service Restaurants

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Kirby Hasseman

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