What happens when you mix KUPL, a Cash Cow, and The Black Keys?  Well...

KUPL Cash Cow

Classic Country Imaging Demo

Country Imaging Demo

Is Traditional Media a Waste of Time?

There is an ongoing battle between Online and Traditional Media. Which is better? Which offers greater benefit and value? In this digital age, is Traditional Media actually a waste of time?

The truth is: both methods can be useful. However, the key to making the proper choice is to understand your target market.

What is Traditional Media?

Traditional Media incorporates many forms of advertising and marketing. It's also the most recognizable form of media we see and hear every day. Most traditional media strategies fall under one of four categories: print, broadcast, direct mail, and telephone.

Who still employs Traditional Media?

Because it encompasses so many different strategies, nearly every company uses one or more types of traditional media as part of an overall advertising and marketing strategy. For the most part, this form of advertising depends on the company's available marketing and sales budget.

Mid-sized companies and large corporations are most likely to use TV commercials and radio spots.

Bigger companies also use direct mail.  Mid-sized and large businesses often use all forms of traditional media in one way or another.

Entrepreneurs and small businesses normally have limited marketing budgets.  Therefore, most use print media in newspapers or newsletters to advertise to local customers. Many also place local radio advertisements. Some use direct mail, and a few may employ limited telemarketing.

Where is your target market?

A mistake many small to medium sized businesses make is they do not know how their target market accesses their information and services. If you are a local lawyer or dentist there is a good chance your potential customers will see your business on a TV commercial, on a direct mail postcard or on a radio commercial. As soon as these potential customers see or hear the business name they are going to Google to search for more information. This is why we suggest a blend of both Traditional Media and Online Media.

Having an online presence to complement Traditional Media will only strengthen both forms of advertising. In fact, we feel as if one works hand in hand with the other.

What is your next step?

Regardless of the type of business or size of company, the first step is to create a marketing plan.  Your marketing plan will outline your company goals, your marketing goals, and your marketing budget.  It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success.

A general recommendation is to create a marketing plan with a combination of both Internet and Traditional Media.  Many of your Traditional Media TV commercials and radio spots can be re-posted on your website blogs or social media pages.  Your newspapers and newsletters can also be re-used on your website.  Your social media posts can redirect interested parties to a direct one-on-one telephone call.

I know your situation is different.  For more information and recommendations for your social media, video production and Media needs, please contact Krash Creative at 855-KRASH-NOW - (855) 572-7466.


ABOUT KRASH CREATIVE

Krash Creative, a full-circle multi-media solution, provides mid-sized companies and agencies award-winning video and audio creative and production services. Well-known for their focus on relationships and exceeding expectations, President Kelley Bassett is proud to report that Krash Creative still serves the company’s first three clients (along with a hundred or so others). Located in Raleigh-Durham, N.C., Krash is celebrating their 20th year of excellence in the industry. More information on Krash Creative and samples to their work can be found at www.Krashcreative.com.


KrashCast: Is Traditional Media a Waste of Marketing Money?

Can you guys get me some "Minions" voices for our promo?  Yes.  Yes we can.

Minions WWE Promo - KUPL

I Am a Business, Why Should I Be on Facebook?
As the Internet continues to grow a large percentage of the population wants to use it in a social manner. The most popular social network on the Internet is Facebook with over 1.4 billion users signed up as of June 2015. With this many people surfing the pages of the online social network it simply makes sense that a business should be represented.

KRASHCAST I am A Business.. Why Should I Be On Facebook?

Where Do I begin to Market My Business?
Regardless of the type of business, the first step is to create a marketing plan.  Your marketing plan will outline your business goals, your marketing goals, and your marketing budget.  It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success.
Simple Marketing Plan:
Below is the minimum that you need in your marketing plan.
Identify a target market. 
Develop a strong marketing message and hook. 
Create one piece of marketing collateral that will attract prospects and set you apart
Get visible in your target market. 
Keep following up to build relationships and credibility.

Marketing Next Steps:
Become an Expert.  Start exposing your expertise, tips, techniques and skill through various media.  It’s easy to create videos, audios, articles, eBooks, and speaking engagements to get your name out there.
Cultivate Raving Fans. Start collecting fans that are interested in what you have to offer.  Create your social media pages such as a Business Facebook page.  Use your Facebook pages to collect your fans’ contact information such as name, email addresses, and phone numbers.  Encourage your fans to recommend you and forward your posts. Reach out to these fans through other mediums such as email and phone calls as well.
Determine your niche. What are you selling and to whom? Start by using skills that you already have, such as writing, web design and graphic arts. Seek out familiar industries. Cleary define your target client and demographic.
Make a list of your potential market. Reach out to friends, local groups and places where you do business.  Most professions have associated professional organizations.  Start attending your professional association meetings, conferences and expos aligned with your field, as well as various local business networking events.
Go where your clients meet.  Once you have clearly identified your niche, visualize where those people meet, do and have. Don’t limit yourself to just the business end of things. Consider their hobbies, lifestyle and leisure activities.  For example, if your target client and niche is affluent men over 40 years of age, take up golf.
Advertise your marketing business online. Start out with a Business Facebook page and a web site. You can get started by using a free Business Facebook page.  Make sure to use a professional business template. We strongly suggest having your own Internet presence as you will always have the keys to this online office.
Link all of your personal social media. Ask your friends to "share" or forward the news about your new marketing business. Your new business must show clients that you know how to use the latest resources effectively. Create blog posts, press releases and announcements that start on your website and can be shared around on social media.
Market your business constantly. Every email you send should have information about your new business in your signature.  This would a web address, slogan, or Business Facebook page link. Holidays are opportunities to share a greeting from your business Facebook page. Social gatherings present an opportunity to mention your new business.
Get referrals. Once you have a client or a lead, ask them to tell others about you. Consider offering a discount on their next project when they bring you new clients.  Don’t be shy about asking for written or video testimonials. Make it easy for them by providing them example testimonials.  They are more likely to follow-through if you make it easy.
I know your situation is different.  For more information and recommendations for your social media, video production and marketing needs, please contact Krash Creative Solutions or our Business Facebook page.


KRASHCAST Where Do I Begin To Market My Business?

How Do I Drive Traffic to My Business Website?

Driving traffic to a business website can prove to be very influential in the growth of a company. In fact, many name brand companies such as GoDaddy, StubHub and Amazon receive every penny of revenue through their online web entities. Even if you do not have an online retailer or a web hosting company, there is still great value in driving traffic to a website. Here are ways in which you can drive traffic to your business website:

Google Search

The most powerful search engine in the world generates over 100 billion searches a month or  3.3 billions searches a day. When a consumer is looking for a product or service the first thing they do is use their phone, tablet or desktop computer to search. Ranking at the top of Google search is prime real estate. Google generates so much traffic to business websites that an entire industry was hatched to improve search rankings. Search Engine Optimization (SEO) is a multi billion dollar industry as businesses and brands recognize the value of real estate on the front page of Google search. If you would like to learn more about SEO and how Krash Creative can help you rank higher in Google search contact us today.

Facebook and Social Media

When most people think of social media they immediately think of Facebook. Understand that social media is not limited to just this social network. While Facebook has the most users there are other social networks such as Twitter, Pinterest, Instagram, Tumblr and Snapchat that can drive traffic to your business website. Before diving into the deep end of social media understand that different audiences use different social media platforms. The teenage and college demographic is using Snapchat and Instagram on their smartphones. Adult women tend to be on Pinterest. Adult men scour Reddit, sports and business social networks.

Determine where your audience is before starting a social media campaign. If you want to better understand where you should market your business on Social Media contact Krash Creative now.

Traditional Marketing

There is great power in traditional marketing. TV commercials, radio ads and billboards offer not only branding opportunities but a way to direct customers and users to a website. In a similar fashion to social media marketing, it is extremely important to create a plan before investing in traditional advertising. Krash Creative has a complete marketing strategy to help your business when it comes to both online marketing and traditional marketing. We do not leave any stone unturned. Our team works diligently to make certain you are reaching your audience at every level and location.

Word of Mouth

If you are a successful business owner you know the value of word of mouth marketing. Do not discount the ability to drive traffic to your website with word of mouth. Make certain you have business cards and printed materials with you any time you are in a situation in which you can mention your business. During your next golf outing or seminar be ready to direct others to a website to get more information.

Never Stop Publishing

The best way to drive traffic to any website is to have amazing content. The more amazing content you have on your business website the more visitors you will get from Google search, Facebook, social media and traditional marketing. Website visitors will share your valuable resources and you will make more money in the long run. Let Krash Creative help you along the way.

#KrashNow

KRASHCAST How Do I Drive Traffic to my Business Website?

I’m Overwhelmed.  Where do I Begin Marketing my Business?  (Start with a PLAN!)

Radio, TV, the Internet, Newspapers, Mobile, Billboards, Magazines. These are just a few of the many places you can market and advertise your business. If you are like many business owners, there isn’t enough time in the day to run the day to day operations of a business while also coming up with a successful marketing plan. Fortunately, Krash Creative offers assistance through a full service plan to help you get on track.

Where Should you Begin?

Creating a successful marketing plan is similar to putting together a jigsaw puzzle. When you start to put together a puzzle the pieces are scattered and it can be very difficult to get started. Rather than just jumping in and trying to see which pieces fit together it is best to come up with a plan. Most will want to do the edges or outside of the puzzle.

In marketing and advertising the edges of the puzzle are the foundation layers. They are the steps you must take to determine how to reach your audience. No business should advertise on every single platform. This would drain them financially. With online marketing alone there is Facebook, LinkedIn, Google Ads, Yelp, Twitter, Snapchat, Instagram, Pinterest, Tumblr, Blogging, Email Marketing, Remarketing and SEO just to name few advertising opportunities.

Rather than getting caught up in the small pieces of the puzzle you will want to incorporate your strategy. Once you get off on the right foot you will be able to hone in on parts of the puzzle that jump out to you. This is true with advertising as well. It may very well be the case that advertising in the local newspaper immediately brings in leads while the national radio spot does not. It does not mean the radio spot is unsuccessful, it just means that you must focus on what is working for you now.

Marketing Strategy

At Krash Creative we have worked with businesses of all sizes to help them put the puzzle pieces together. Allow us to take some of the stress off of you. We have a full service marketing model that can assist you with all the different avenues of advertising. Visit KrashCreative.com.

KRASHCAST I'm Overwhelmed.  Where do I Begin Marketing My Business?

How do you optimize SEO?  What is SEO, anyway?  

SEO is the acronym for “search engine optimization”. Over the last fifteen years the front page of Google search has become very valuable real estate. Just like real estate, those that understand the value of being on the front page of Google are willing to set forth a significant amount of time, effort and money to own the land. With this being the case, one must understand that getting to the front page of search is not as simple as having a website and a company name. It takes content, natural links and proper optimization of code on a web entity. When it comes to driving traffic to a website SEO is essential. Below you will find out what proper SEO truly is.

The Value of Content

Every single day content becomes more and more valuable. In an era of smartphones and instant access to information consumers want answers at their fingertips. When someone wants to know the name of the Italian restaurant in North Hills they, Google it. If they want to know the best Italian restaurant in all of Raleigh, they Google it. If they want to know the best Italian restaurant in the state of North Carolina, they Google it. You get the idea. No matter how big or small your business, it is very important to own “your” real estate on the front page of Google search.

Rather than just putting up a website and hoping potential customers or clients find it, you will need to take action. The best action to take is to publish content related to your business. This should be very easy to do because you get asked questions about your business every single day. The next time you pick up the phone and answer a question related to your services that is the next piece of content you should write for your blog or website. If you are like many business professionals and you do not have the time to create this content Krash Creative offers an SEO and Content package to assist you with your needs. Call us at 855-KRASH-NOW, 855-572-7466.

Obtaining Natural Links

Time and again Google has publicly stated that unnatural links will trigger an algorithm penalty. While links are important in terms of SEO they must come naturally. The best, and easiest, way to obtain natural links to your website is to create amazing content that is valuable to a website visitor. If you own a business you are an expert in your field. Use your expertise to create valuable pieces of content for your web entity. Over time, you will find that other websites link to you because you have provided the best advice on that specific subject matter. If you need assistance building a clean link portfolio contact us today.

Proper Optimization of Code

Years ago, website design was a specialized industry because coding a website was extremely difficult. Things have become a little bit easier today with Wordpress and other website builders. That said, any business website needs to be properly built for the Google and search engine spiders. If the Google spiders cannot crawl a website’s content it is nearly impossible for it to rank in search. With this in mind, we encourage you to build a website that has a solid foundation. Contact us for more information on website design and/or SEO.

KRASHCAST SEO What Is It - Why Do I need It?

How do you measure advertising and marketing ROI?

Before any business invests money they have the desire to get a return on their investment (ROI). While major companies such as Apple, Google, GE and IBM will sink money into research and development, the ultimate goal is to make more money in the long run. The same is true when it comes to advertising. Before spending $3 million on a Super Bowl ad, GoDaddy does the research to determine their return on the investment. How can you determine you return on investment?

How to Measure Advertising

To measure advertising you need to be able to plot two points.  A "before" point is measured before you begin advertising, and your "after" point is measured either along the way or after your ad campaign is complete.  It these two points that will tell you whether your advertising was successful or not.

In any advertising campaign you will be able to implement a tracking layer.  For a TV commercial the correct tracking method might be a unique website address or to purchase a specialized 1-800 number to verify where the calls or contacts are coming from.

When it comes to a digital advertising strategy there are a number of analytics programs available including Google Analytics for Business.  With these analytics programs you can very easily track new visitors to your website along with many other important metrics. 

Even within social media platforms there are many different insights that can be measured including likes, retweets, and shares.  Metrics, and analytics are just a few of the reasons most businesses should be on Facebook.

Throwing spaghetti at the wall and then turning around before seeing if it sticks is a very bad business practice. Measuring advertising can be a challenge but it is necessary to determine your ROI.  And if it's worth doing, it's worth measuring.

Where Can You Get the Most Bang for Your Buck?

This can be a tricky question for most business owners as no one wants to spend money where there is very little to no ROI.  But how do you know where you can get the most bang for your buck?  Time and again we are asked this question, and the answer is different for every business.

Understanding your customer is extremely important when it comes to effectively advertising and getting a return.

Just because a company in another industry is doing a certain form of marketing does not mean that you should do the same.  Print advertising may be right for them, and completely wrong for you.  But, if no one else is doing it you may end up getting rock bottom prices which will return even more ROI in the long run.

The key to this equation is how can you reach the highest potential audience for your services at the lowest possible price.  The only way to figure this out is to fully understand your potential customers.  When you fully understand your customer, you will fully understand how to reach them with the highest ROI.

How Long Does it Take to Get a Return?

This is a question that can only be answered after creating a very detailed advertising plan.  Advertising can be very effective very quickly, and it can also be very effective over the long haul.  Your marketing plan will dictate the speed with which you achieve success.   The reason is that some marketing plans work really hard upfront, and disappear just as fast.  Others, in particular digital marketing start slower but work much harder longer term.

KRASHCAST How To Measure Marketing ROI

What is the most effective form of advertising?

Advertising comes in many forms including print, broadcast, outdoor, digital and mobile. Each year experts predict which form of advertising will be the most important for business owners. Before reading any of these publications we encourage you to look specifically at your business and how you obtain your customers or clients. Each industry is different. The uniqueness of your industry will determine which form of advertising will be most effective for you.

Online Digital Marketing and Advertising Craze

There is no doubt there is an online digital marketing and advertising craze. The UNC School of Journalism now has several required courses focused solely on digital marketing. Many business owners are told they need to consider investing in Google ads, Facebook advertising or SEO.

While there are over 3 billion Internet users business owners must understand how those individuals are using the Internet. Are shoppers going to Facebook to look for the best deals or are they using Google search? Are B2B owners using LinkedIn or Twitter? Are doctors and hospitals utilizing WebMD or message boards to find the latest innovations in medicine? These are questions that must be asked before determining if online marketing is the most effective form of marketing for your business.

Print and Broadcast Advertising

Some of the same people that are on the digital advertising bandwagon have jumped off the print and broadcast advertising boat. This is not to say you should too. Once again, you must understand where your audience consumes content. If you are a trucking company that is looking for owner/operators it makes sense that you would advertise on sports/talk radio. If you are a music distributor you would not want to miss out on an audience of millions listening to the radio in their cars every single day.

The same is true with print advertising. In many towns throughout the United States the local newspaper is still the way in which people get their news. With print advertising dropping in price over the last decade now is as good of a time as any to take out an ad in a newspaper in which you know your audience consumes the content.

No Magic Bullet in Advertising

There is no magic bullet when it comes to advertising. Our suggestion is to have a plan in place before starting your marketing or advertising campaign. At Krash Creative we can help you with each form of advertising whether it be TV commercials, radio ads or in the digital space. Call us today at 855-KRASH-NOW to find out how we can help you get more business.

KRASHCAST Most Effective Form of Advertising

From the Blue and black... er, white and gold... um... that dress, to Caitlyn, Cosby, Cecil, and lots of other wild stories all in under 3 minutes!

2015: A Year In Review

Welcome aboard, Chuck & KYSN, Kissin' 97-7!  

Voice: John Willyard
Producer: Krash Creative

KYSN - Kissin 97.7FM At Work Imaging

Audio & Voiceover for Radio, Games, Video and More.

We’ve highlighted some of our most popular male and female voice talents for selection.  If you don’t find the right voice on this page, please contact us as we have access to literally thousands of different voiceover talents.

Trent

Kelley B

Johnny G

Jim D

George W

George R

Donovan

Dan O

Chadd

Carolyn

Arielle

Portland OR's Chunky, McKinzie and Jake are giving away FREE money on 98.7 The Bull!  It's the CMJ 5K A Day Giveaway!  Here's one way we're letting people know... using Justin Bieber's "Love Yourself" for inspiration.

KUPL - Win Cash For Yourself

Portland OR's Chunky, McKinzie and Jake are giving away FREE money on 98.7 The Bull!  It's the CMJ 5K A Day Giveaway!  Here's one way we're letting people know... using Adele's "Hello" for inspiration.

KUPL - Hello I'm Free Money

Portland OR's Chunky, McKinzie and Jake are giving away FREE money on 98.7 The Bull! It's the CMJ 5K A Day Giveaway! Here's one way we're letting people know... using Twenty-On Pilots' "Stressed Out" for inspiration.

KUPL - Don't Get Stressed Out

A tribute to another great artist we've had to wish farewell.

Prince Rogers Nelson (June 7, 1958 – April 21, 2016)

Prince Tribute

Voiced by Chadd Pierce for several Krash Creative radio stations partners, just another value-added bonus of retaining us for your radio station's imaging!

Cinco de Mayo Liners

Krash is an experienced inbound marketing agency with a single focus:  To attract, retain, and nurture qualified leads for our clients.  With the tools to create stunning Television Advertising, catchy, memorable radio ads, effective and measurable results through direct mail, it’s no wonder our client base is strong and stable.

Effective advertising solutions start by asking the right questions.  What is the next natural step for growth?  We build custom advertising solutions, with real ROI.

Krash Creative

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