New music from Philly Hiphop veteran and AOTP member Lawrence Arnell.

"Rhino Horn" Prod By Rez The Silverback

Just a taste in appreciation for all the love I received out in Cali this week. 

In The Flesh

Another Love (prod by Skammadix)

VIDEO: https://youtu.be/pgqEjM0ZMFo
ALBUM PRE-ORDER: http://smarturl.it/BeastOrBrethren

In addition to showing off his funky new single, Philly rapper Lawrence Arnell pays homage to one of the greatest comedy films ever in his deceptively hilarious video for “Proof Positive.”

In the visuals shot by Jimmy Giambrone and directed by Baby Blak, the rapper once known as Diamondback—who you may recognize the name from collaborations with Jedi Mind Tricks and AOTP—at first seems to be setting up some rather dubious plans. Why’s he meeting with that woman to buy bananas? And why is she holding a box of doughnuts from Dunkin?

Well, without giving too much away, it’s apparently part of a 'Beverly Hills Cop'-inspired scheme to mess with some local cats who may have some beef with Arnell. Entertaining visuals aside, you’re also treated to the emcee’s top-tier rapping chops and a funky instrumental from slept-on Dallas producer, Rob Viktum, who produced the entirety of Arnells soon-coming proper debut album, 'Beast or Brethren.'

Check out the visuals, and head over to the digital retailer of your choice to support. 'Beast or Brethren' drops next Thursday, March 22nd, and is now available for pre-order via iTunes, Amazon and Google Play through Cinema7 Multimedia Group.

Press Release: http://bit.ly/BeastOrBrethrenPressRelease

Tracklist: 
01. Pressure Cooker
02. Dirty Larry
03. Proof Positive
04. Again for Sure/Soothe the Savages
05. Anti-Hero (feat. V-Zilla & Blacastan)
06. You Ain’t Got to Explain
07. Here’s the Situation (Interlude)
08. Real Recognize (feat. Frank Koufax, Baby Blak & Cru Cut)
09. Soon as the Sun
10. Bricks (feat. Des Devious)
11. Butcher Shop Politics (feat. Planet & V-Zilla)
12. When the Wind Blows (feat. Cru Cut)
*All tracks produced by Rob Viktum 

Lawrence Arnell Online: 
• Twitter: https://twitter.com/arnelllawrence
• Facebook: https://www.facebook.com/lawrence.arnell
• Instagram: https://www.instagram.com/lawrence_arnell_official

Beast or Brethren

Proof Positive (prod. by Rob Viktum) *Video Link in Description!

SUPPORT ALBUM: http://smarturl.it/BeastOrBrethren

VIDEOS:
• “Pressure Cooker”: https://youtu.be/XmAX6FPmP0I
• “Proof Positive”: https://youtu.be/pgqEjM0ZMFo

“I want to show the world that you don’t have to pretend to be something you’re not in order to entertain.”—Lawrence Arnell on his debut album, 'Beast or Brethren'

Philadelphia native Lawrence Arnell has been in the rap game for the long haul and isn’t ready to slow down anytime soon. With over two decades under his belt—you also know his work under the name Diamondback—Arnell has seen it all and then some. But he’s mature and wise enough to live in the present and glance at the future, all while crafting some of his most authentic and finest music to date on his proper solo debut, 'Beast or Brethren.'

He may have a number of releases to his discography, but this LP marks a major step forward for the rapper who made a name for himself with raw rhymes alongside Jedi Mind Tricks and the expanded Army of the Pharoahs crew. There may be ferocious barbs littered throughout BoB, but there’s a genuine artistry at hand, too, that exceed beyond battle bars and bravado. You can hear this on the real-life immediacy of both “Dirty Larry” and “Real Recognize” (feat. Baby Blak and Frank Koufax).

The album is grounded not just by Arnell’s strong songwriting chops—his vocals have never sounded better—but also the musical talents of Rob Viktum, who produced the entire project. There’s an instantly recognizable gel between the two, which Arnell chalks up to Viktum’s unique approach that allows for the chance for emcees to really breathe on the track.

This is particularly evident on standout cut “When The Wind Blows,” a sentimental joint from Arnell who flexes his multiple talents and digs deep into his soul for a tale about a life tragically cut short. And as it turns out, it’s a very personal one for him to tell. “I wrote that record about my brother,” he explains, adding that the subject matter may be a bit old, but “it’s so relevant today.”

“It’s such a rich record, and comes from such a personal space,” Arnell says. He notes that it’s “hands down my favorite on the album”—and it’s hard to disagree. “When The Wind Blows” is a gripping look into the artist’s personal pain, and it’s also one of his most tightly written songs to date. It’s only fitting, then, that it’s the final track on an album that took years to piece together. He may have released other projects in his career, but Beast or Brethren feels like the culmination of something major for Arnell. And lucky for us, he’s just getting started.

In promotion of Arnell’s long awaited debut effort, the Philly spitter is pleased to christen his album launch with the MDot Media-directed visuals for the project’s opening cut, “Pressure Cooker.” Check out the visuals, and head over to the digital retailer of your choice to support, 'Beast or Brethren,' which is available now via Cinema7 Multimedia Group.

Twitter:
• Lawrence Arnell: https://twitter.com/arnelllawrence
• Rob Viktum: https://twitter.com/RobViktum

Lawrence Arnell Online: 
• Facebook: https://www.facebook.com/lawrence.arnell
• Instagram: https://www.instagram.com/lawrence_arnell_official

When the Wind Blows (feat. Cru Cut)

Butcher Shop Politics (feat. Planet & V-Zilla)

Bricks (feat. Des Devious)

Soon as the Sun

Real Recognize (feat. Frank Koufax, Baby Blak & Cru Cut)

Here's the Situation (Interlude)

You Ain't Got to Explain

Anti-Hero (feat. V-Zilla & Blacastan)

Again for Sure/Soothe the Savages

Dirty Larry

VIDEOS:
• “Pressure Cooker”: https://youtu.be/XmAX6FPmP0I
• “Proof Positive”: https://youtu.be/pgqEjM0ZMFo

SUPPORT ALBUM: http://smarturl.it/BeastOrBrethren

“I want to show the world that you don’t have to pretend to be something you’re not in order to entertain.”—Lawrence Arnell on his debut album, 'Beast or Brethren'

Philadelphia native Lawrence Arnell has been in the rap game for the long haul and isn’t ready to slow down anytime soon. With over two decades under his belt—you also know his work under the name Diamondback—Arnell has seen it all and then some. But he’s mature and wise enough to live in the present and glance at the future, all while crafting some of his most authentic and finest music to date on his proper solo debut, 'Beast or Brethren.'

He may have a number of releases to his discography, but this LP marks a major step forward for the rapper who made a name for himself with raw rhymes alongside Jedi Mind Tricks and the expanded Army of the Pharoahs crew. There may be ferocious barbs littered throughout BoB, but there’s a genuine artistry at hand, too, that exceed beyond battle bars and bravado. You can hear this on the real-life immediacy of both “Dirty Larry” and “Real Recognize” (feat. Baby Blak and Frank Koufax).

The album is grounded not just by Arnell’s strong songwriting chops—his vocals have never sounded better—but also the musical talents of Rob Viktum, who produced the entire project. There’s an instantly recognizable gel between the two, which Arnell chalks up to Viktum’s unique approach that allows for the chance for emcees to really breathe on the track.

This is particularly evident on standout cut “When The Wind Blows,” a sentimental joint from Arnell who flexes his multiple talents and digs deep into his soul for a tale about a life tragically cut short. And as it turns out, it’s a very personal one for him to tell. “I wrote that record about my brother,” he explains, adding that the subject matter may be a bit old, but “it’s so relevant today.”

“It’s such a rich record, and comes from such a personal space,” Arnell says. He notes that it’s “hands down my favorite on the album”—and it’s hard to disagree. “When The Wind Blows” is a gripping look into the artist’s personal pain, and it’s also one of his most tightly written songs to date. It’s only fitting, then, that it’s the final track on an album that took years to piece together. He may have released other projects in his career, but Beast or Brethren feels like the culmination of something major for Arnell. And lucky for us, he’s just getting started.

In promotion of Arnell’s long awaited debut effort, the Philly spitter is pleased to christen his album launch with the MDot Media-directed visuals for the project’s opening cut, “Pressure Cooker.” Check out the visuals, and head over to the digital retailer of your choice to support, 'Beast or Brethren,' which is available now via Cinema7 Multimedia Group.

Twitter:
• Lawrence Arnell: https://twitter.com/arnelllawrence
• Rob Viktum: https://twitter.com/RobViktum

Lawrence Arnell Online: 
• Facebook: https://www.facebook.com/lawrence.arnell
• Instagram: https://www.instagram.com/lawrence_arnell_official

Lawrence Arnell

Popular tracks