From MormonThink.com:

Church historian, Elder Marlin Jensen held a Q&A session at Utah State University on January 18, 2012. Elder Jensen has been a general authority of the church since 1989. He currently is a member of the First Quorum of the Seventy. Since 2005, he also has been the Church Historian and Recorder of the church [released in 2012].
A questioner asked, “Has the church seen the effects of Google on membership? It seems like the people who I talk to about church history are people who find out and leave quickly. Is the church aware of that problem? What about the people who are already leaving in droves?”
Jensen's response:

“The fifteen men really do know, and they really care. And they realize that maybe since Kirtland, we never have had a period of, I’ll call it apostasy, like we’re having right now; largely over these issues. We do have another initiative that we have called, “Answers to Gospel Questions”. We are trying to figure out exactly what channels to deliver it in and exactly what format to put it in. But we want to have a place where people can go. We have hired someone that’s in charge of search engine optimization. We realize that people get their information basically from Google. They don’t come to LDS.org. If they get there, it’s through Google. So, we are trying to create an offering that will address these issues and be available for the public at large and to the church leaders, because many of them don’t have answers either. It can be very disappointing to church members. And, for people who are losing their faith, or who have lost it, we hope to regain to the church.”

Lewisity