MUCH BETTER.  

Fast and hectic, we hustle through life. There are hardly any moments left that affect and touch us in full amplitude. 

With his album Much Better, Alex Auer gives us 49 minutes of this valuable and seemingly lost time.  Over 11 tracks, the singer and songwriter, carries us away and back to a familiar and sacred place called home. 
Modern but hand crafted alternative rock that spreads power. Songs, that encourage you to let yourself drift. Reflect on past experiences, but look ahead, and return to yourself.  

It has always been the privilege of American rock legends such as Petty, Springsteen and Henley to effortlessly warp great emotions into words and work them into beautifully touching song structures. Maybe our abyss is just not deep enough, our peaks not high enough to understand, what  inspired them. But Much Better changes exactly that - here and now.  

An album that feels like pushing the accelerator on a wide open country road. Steering the car in the middle of the street, passing all familiarities dimly. Without nostalgia, but with a lot of space for confidence, this album creates happiness, like a good friend's hand on one’s shoulder.


ALEX AUER.  

Classical - as far as the eye can see. Growing up his parents vinyl collection is pure mystery to the young Alex. But well hidden between German gramophones, the 12-year-old finds his father's Rock 'n' Roll albums.  

What follows is best described with pure love for hand crafted music - with all it’s heights, and with all it’s depths.  With his first band “Shyboy” at the age of 20, he already tours the legendary clubs in the USA such as  “The Limelight" in New York City. But it comes as it does so often and the band Shyboy splits up. The dream is devastated at first, but his love for the music remains.  

In the following years, there are countless jam sessions and projects with various musical companions, amongst them the - at the time still unknown -young man from Mannheim with the remarkable voice, Xavier Naidoo. To this day, the paths of the two artists cross regularly. On Xavier’s tours, Alex accompanies the exceptional singer on the guitar, while Xavier insists on reaching for the microphone to promote Much Better.  


"The energy during the recordings was warm and intoxicating - music like a spiritual séance. We've all known each other for years, an organically grown team. Boris Angst and Rolf Breier are part of it, the drummer and bassist of my band Lava. Rami Jaffee from the Foo Fighters and of course my old friend Neil Palmer, the gifted keyboarder, whom I met through Xavier. 
Much Better is the essence of all of my creative phases throughout my life.”  Alex Auer


Alex Auer is someone, who breathes music, breath-by-breath, genre-by-genre. Someone, who does not scratch on the surface, but does a deep dive  into musical worlds. Someone, who views music as a universal language, whether it’s African Percussion, Soulfunk or Southern Blues.  

Much Better is the debut album of an ecstatic old hand in the music business. Over 49 minutes the sound of the 70s and 80s awakens and blends with the raw energy of the Seattle Grunge. Modern rock manufactory meets country, folk and blues. Only on this album, music "Made in Germany" will sound this authentic.

lexauer