With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle.

Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation, and Lisa MacNeill is the Global Employer Branding Manager at L’Oreal.

Mayu Iwasaki on LinkedIn:
https://www.linkedin.com/in/mayu-iwasaki-bb9ab497/

Lisa MacNeill on LinkedIn:
https://www.linkedin.com/in/lisamacneill/

Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

The Employer Branding Podcast

Apple Podcasts

How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention.

Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price.

Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/

T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization.

Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc.

Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/

Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc.

Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP.

Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart.

Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/

Flipkart Stories: https://stories.flipkart.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart

For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging.

Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish.

Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/

Careers at Wish: https://www.wish.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. 

Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.

Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/

Jobs at ADT: https://jobs.adt.com/

The Talent Marketing Board: https://board.org/talent/

Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.

Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.

Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/

HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/

HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog

Careers at HelloFresh: https://careers.hellofresh.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.

Marie Codet is the Global Employer Reputation Manager at Mars.

Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/

Careers at Mars: https://careers.mars.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?

Sergio Ezama is the Chief Human Resources Officer at Netflix.

Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/

Jobs at Netflix: https://jobs.netflix.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.

Glynnis Quek is the APAC Online Marketing Lead at Google.

Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg

Life at Google: https://blog.google/inside-google/life-at-google/

Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.

Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.

Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/

Careers at Activision Blizzard: https://careers.activisionblizzard.com/

Thanks for tuning in!

Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.

Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific.

Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/

Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.

Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.

Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/

Careers at Experian: https://www.experian.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.

Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.

Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/

Behind the Bricks: https://www.lego.com/en-us/careers/stories

World Employer Branding Day: https://www.worldemployerbrandingday.community/

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.

Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.

Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/

Booking.com Careers: https://careers.booking.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.

Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.

Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/

Jobs at Siemens: https://jobs.siemens.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.

Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.

Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/

Careers at RWE: https://www.rwe.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. 

Debbie Celado is VP, Global Talent Marketing at CBRE.

Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/

Careers at CBRE: https://www.cbre.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Measure Your Employer Reputation, with Debbie Celado of CBRE

Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business.

Chris Colbert is the Global Head of Employer Brand at Nokia.

Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/

Careers at Nokia: https://www.nokia.com/about-us/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia

Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent.

Kim Wilkes is the Head of Talent Attraction at Zapier.

Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/

Jobs at Zapier: https://zapier.com/jobs

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand.

Mercedez Lockett-Hart is the Employer Brand Manager at Adyen.

Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/

Careers at Adyen: https://careers.adyen.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP.

Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon.

Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/

Careers at Verizon: https://www.verizon.com/careers

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!


Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets.

Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG.

Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/

IHG Careers: https://careers.ihg.com/en/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors.

Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group.

Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/

Life at Expedia: https://careers.expediagroup.com/life/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!


How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. 

Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.

Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/

Workday Careers: https://www.workday.com/en-us/company/careers/overview.html

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday

As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are.

Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise. 

Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/

HPE Careers: https://careers.hpe.com/us/en

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini

Questions:

Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence?

What are privileged moments and how can marketers take full advantage of these?

What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?)

Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website?

Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War

Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)?

When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy?

Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with?

How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation?

What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves?

Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Read the full article: http://linkhumans.com/podcast

The Link Humans Podcast

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered.

Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK.

Show-notes at https://employerbrandingpodcast.com

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/

Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free!

Check out the Employer Brand Index: https://employerbrandindex.co

Need an employer brand speaker? Email: jorgen@linkhumans.com

How EY Attracts Young Talent with Employer Brand, feat. Steve Keith

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what about the employer brand?

Anuradha Razdan is Vice President HR, Home Care and Head of Global Talent Attraction and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP.

New EVP video: https://www.linkedin.com/feed/update/urn:li:activity:6410069081399001088/

Unilever Careers: https://www.unilever.com/careers/

Full show notes are available at: https://linkhumans.com/unilever/

Check out the Employer Brand Index here: https://employerbrandindex.co

Subscribe to the Employer Branding Podcast: https://employerbrandingpodcast.com

How Unilever Created a New EVP and Employer Brand, with Anuradha Razdan

Today we speak with a broadcasting media company that has recently gone through an EVP strategy refresh. Sophie Holmes is the Interim Head of Employer Brand & Attraction at Sky UK.

Connect with Sophie:
https://www.linkedin.com/in/sophie-holmes-97917824

Learn more about Sky Careers:
https://careers.sky.com/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

How to Attract Top Talent by Creating Excellent Candidate Experiences, with Sophie Holmes of Sky

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.

In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Netflix, Salesforce, Walmart, L'Oréal, and, Unilever.

Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.

Subscribe: https://employerbrandingpodcast.com

Contact: info@linkhumans.com

Popular tracks by The Employer Branding Podcast