What is the quality of your fan base? Do you have a lot of fans, but no engagement? Does it really matter how many followers you have on social media? These are just a few of the questions explored in this podcast.

001: Not all Fans and Followers are Created Equal

Can blogging increase your business?  In this podcast I go over some of the reasons why simply blogging can help your business.

002: 8 Reasons to Blog for Business

Blogging for your business can bring you visibility, establish you as an expert, and can help your business grow if done correctly. Here are 4 rules to follow when blogging for your business to help you gain the most visibility (plus one bonus).

003: 4 Rules to Follow When Blogging for Business

Many business owners have misconceptions about how to use social media, its impact on their business, adn why they need it in the first place.  In this podcast I go over 4 huge misconceptions and how you shoudl think about it instead.

004: 4 HUGE Misconceptions about Social Media and Online Marketing

Let’s face it – if you own a small business you MUST blog.  Not only does blogging create fresh and current content for your website, but it helps to establish you as an expert in your field.  Blogging helps drive consistent traffic to your website, and you need consistent traffic on your website in order to be successful in your business. In this podcast I go over where you can find new blog content to keep them coming back for more and trust you as an expert!

005: 8 Ways to Get New Blog Content

Do you know what your social media voice is?  Are you boring your fans on social media?  Do you sound like a human or a robot?  These are just some of the things to consider when writing content for your social media.  You want to keep fans engaged and interested in what you have to say.

006: Your Social Media Voice

There are many misconceptions surrounding social media and strategy, While it may initially seem like something a business owner can manage themselves, it usually ends up being a time-consuming part of what they do every day, leaving little or no time to actually GROW their business. In this podcast, I go over some of the many reasons you may want to hire a social media strategist instead of trying to do it all yourself.

007: 7 Good Reasons You Need a Social Media Marketing Strategist

If you are a social media marketer, you absolutely should attend conferences if at all possible.  However, life happens, so what should you do? You don't want to miss out on all the great information you can learn at the conferences, but there are a few things you can do to get the information (or, a lot of it).

008: Why Social Media Marketers Should Attend Conferences

Knowledge is Power!

Knowledge is great, but if you don't need it or use it, what good is all that knowledge? in the podcast, we will explore taht from a business and social media stand point.

009: Knowledge Is Power, Or Is It?

I work with coaches, course creators, and online service-based entrepreneurs to grow and scale their businesses online, implement winning systems and processes that attract more clients, and create a repeatable revenue model so they can experience ease and flow.

Lisa Balthaser