Roop and Sam dive into some interesting new features Instagram is rolling out as well as some quirky nuances with Facebook.

Instagram Maps It Out For Businesses

This week's topics are both are very applicable for your B2B brand in the coming days/weeks—new ad opportunities in Bing and Instagram. Plus, BIG news from Chelsea!

New Ad Options For Bing AI Chat and Instagram

Roop and Sam preview HubSpot's annual INBOUND conference. Roop attended last year (and loved it), and next week the Littlefield Content Team returns to Boston for the 2023 event. This year’s sessions include AI usage, Sales Hub updates, B2B strategies for growing inbound leads, and much, much more.

HubSpot's INBOUND 23 Preview

Let’s explore the untapped potential of your LinkedIn profile headline and how it can make a significant impact on your presence there.

LinkedIn Tips To Enhance Your B2B Following

Chelsea's back with a surprise guest for Sam and Roop, plus we cover some tips on how to better engage with your guests for new podcasters.

How to engage your podcast guests as a host (plus Chelsea's back)

Sam's gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang this week in a special two-part episode of Little Talks, where we discuss the Bravo hit reality program and the marketing angles seen on the show. We even pick sides on Scandoval.

In part one, we cover the business and marketing adventures (and misadventures) of fan favorites Stassi Schroeder, Lala Kent, Kristen Doute, Jax Taylor, and even Tom Sandoval and Tom Schwartz

So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week for part two!

- Roop, Julie, Sarah, Brenda, Claudia, and Brandon

Vanderpump Marketing Rules: Part 1

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Holder—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.

Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.

This week was a good one–you won’t want to miss it!

-Brandon, Claudia, Joy, Roop & Sam

HubSpot's INBOUND24 recap: Part 2

It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead.

They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.

Littlefield’s own Ditch Witch: Beyond the Moon, is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional advertisements, brands can build lasting relationships and create content that keeps people coming back for more.

And…BRENDA IS BACK! We are so happy to have her back at the agency! Thanks for tuning in, and we will see you next week.

Planning: What’s next for B2B marketing?

Sam and Roop continue their recap of sessions from HubSpot’s INBOUND24, this week jumping into everyone’s favorite short-form video platform—TikTok. And if you’re watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.

In this episode the gang is channels notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand’s secret weapon for meeting your next customer. Spoiler alert: it’s not about recycling your old content! TikTok craves originality, so it’s time to shine a spotlight on your company heroes—whether you’re in B2B or B2C—and create fun, engaging content that’s made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren’t just comments—they’re your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.

So join us for some TikTok talk and good tips on how to grow your business with the next generation of buyer. Until next week …

— Brenda, Brandon, Claudia, Sam and Roop

Meet your next customer on TikTok

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.

And if you’re worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you’re remastering old blog posts or getting casual with short-form video, there’s still plenty of room for creativity—and success—in today’s content landscape.

-Brenda, Brandon, Claudia, Sam and Roop

Is content still king?

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.

Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.

Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!

-Brandon, Brenda, Claudia, Sam & Roop

Emails! Emails! Emails! And other musings ...

She’s back! Everyone’s favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week’s episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.

In the end, it’s all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup of coffee (or maybe something stronger?) and hear Chelsea’s tales from the trade show floor on this week’s Little Talks.



Chelsea talks B2B trade shows

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!

Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!

The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! 

— Brandon, Brenda, Claudia, Sam and Roop

Win high-value customers with Account-Based Marketing

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.

Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!

— Brandon, Brenda, Claudia, Sam, and Roop

Lo-fi content FTW: Why simplicity resonates

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.

Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.

See you next week!

— Brenda, Brandon, Claudia, Roop, and Sam

Marketing to a blue-collar B2B audience

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.

But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.

So grab your favorite holiday drink and join us for our last podcast of 2024!

— Trent, Sam, Roop, Brandon, Claudia and Brenda

Littlefield Agency

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