The PGA Championship is here in Tulsa and the energy in our city is LIT! Can you imagine what's going through Sam's head this week? Tiger's in town, the weather is perfect, life just doesn't get much better. 

The account team headed out to Southern Hills this afternoon, so Sam and Roop held down the fort to talk about our weekly digital trends. We keep it light and chill this week, but don't worry, still great information to be had!

How To Evolve Your OOH Marketing Strategy

It’s our shortest B2B marketing podcast to date. That would be because our camera battery was dying, but we still fired through ten minutes of quality content!

Tips For Your 2023 B2B TikTok Strategy

Sam and Roop recap Turkey Day, tease next week's special guest, and discuss Google's latest feature update to their Search platform, as well as TikTok's surprising projection for revenue.

Google Search Updates and Why Your B2B Brand Needs a 2023 TikTok Strategy

Sam's gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang this week in a special two-part episode of Little Talks, where we discuss the Bravo hit reality program and the marketing angles seen on the show. We even pick sides on Scandoval.

In part one, we cover the business and marketing adventures (and misadventures) of fan favorites Stassi Schroeder, Lala Kent, Kristen Doute, Jax Taylor, and even Tom Sandoval and Tom Schwartz

So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week for part two!

- Roop, Julie, Sarah, Brenda, Claudia, and Brandon

Vanderpump Marketing Rules: Part 1

As we are getting closer and closer to the upcoming election, we thought we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant.

Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market often starts bidding wars for prime advertising slots, driving up costs and making it difficult for small-to-medium-sized brands to maintain visibility.

How do you deal with election season as a marketer? We have some thoughts.

How to navigate B2B marketing during an election year

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.

And if you’re worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you’re remastering old blog posts or getting casual with short-form video, there’s still plenty of room for creativity—and success—in today’s content landscape.

-Brenda, Brandon, Claudia, Sam and Roop

Is content still king?

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.

Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.

Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!

-Brandon, Brenda, Claudia, Sam & Roop

Emails! Emails! Emails! And other musings ...

She’s back! Everyone’s favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week’s episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.

In the end, it’s all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup of coffee (or maybe something stronger?) and hear Chelsea’s tales from the trade show floor on this week’s Little Talks.



Chelsea talks B2B trade shows

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!

Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!

The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! 

— Brandon, Brenda, Claudia, Sam and Roop

Win high-value customers with Account-Based Marketing

This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.

Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!

— Brandon, Brenda, Claudia, Sam, and Roop

Lo-fi content FTW: Why simplicity resonates

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.

Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.

See you next week!

— Brenda, Brandon, Claudia, Roop, and Sam

Marketing to a blue-collar B2B audience

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.

But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.

So grab your favorite holiday drink and join us for our last podcast of 2024!

— Trent, Sam, Roop, Brandon, Claudia and Brenda

Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.

First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on board.

But that’s not all—how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!

And if that wasn’t enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer’s Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We’re so proud of the work they’ve put in to make it all happen!

Happy New Year from all of us at Littlefield Agency! Don’t miss next week’s episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.

-Brandon, Brenda, Claudia, Sam & Roop

Little Talks

Welcome back to a new season of Little Talks!

Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.

This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that.

So grab your favorite headphones, and let’s dive in!

— Sam, Roop, Brandon, Claudia, and Brenda

*Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in!

Podcasting: Boosting B2B brand awareness, one episode at a time

Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day.

We’ll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity.

Plus, which delivery pizza chain is best? The votes are in and we have the answer!

All this and more on this week's Little Talks!

— Brandon, Sam, Roop, Claudia and Brenda

Littlefield Agency

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