Our guest today is a 3rd generation female entrepreneur. Gregarious by nature, nurtured by her her entrepreneurial parents, she confirmed her calling when High School C's turned into University A's in Public Relations courses.

Rosie Mattio took the initiative. To step up when her boss moved on, to step out on her own to support family moves, to step into being a mother of four. She stepped up when her Husbands startup needed her expertise, step into the unknown of the nascent legal Cannabis Industry, stepping past limiting beliefs of "I Can't", and is setting up to lead the preeminent Public Relations firm in Cannabis.

Please enjoy the inspirational founder's Journey of Rosie Mattio, of Mattio Communications.

Professional Summary: 
Rosie is founder of MATTIO Communications, the preeminent cannabis marketing agency in the U.S. She helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her New York firm has grown alongside the industry, adding
marketing and communications services for clients, including content, SEO, investor relations, event planning and influencer marketing. Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Green Market Report, Rosie is a strategic powerhouse, industry connector and influencer. Rosie has been named a High Times Female 50 and Forbes Fifteen Powerful And Innovative Women In Cannabis.

Company Summary:
MATTIO Communications was founded by Rosie Mattio in 2005 and is one of the longest running and largest marketing firms in the cannabis space. The company has supported the industry and grown up alongside it, working to normalize perceptions and remove the stigma surrounding cannabis. In 2019, the company was ranked on Green Entrepreneur's Top 100 Cannabis Companies and awarded MG Magazine's Best Workplaces. MATTIO works with clients across the U.S. and represents over 40 of the most visible companies in every sector of the cannabis industry.

Show Notes:
Popcorn, Indiana
Uncle Ikes
Pot Pie, Redefined? Chefs Start to Experiment With Cannabis
Herb: Mastering the Art of Cooking with Cannabis
Headset
Mitch Rothchild, Chairman & Founder at Sapphire Digital (formerly Vitals)

Inspirational Founders:
“Fearless Female Pioneer”: Emily Paxhia, Co-Founder, Poseidon Asset Management
“Integrity First”: Jason Wild, Chairman Of The Board at TerrAscend

Top 5 Articles/Interview with our Guest:
https://www.forbes.com/sites/irisdorbian/2020/02/27/meet-rosie-mattio-queen-of-cannabis-pr/#236c073d62f7
https://www.refinery29.com/en-us/rosie-mattio-power-diary
https://hightimes.com/women/higher-profile-rosie-mattio-founder-ceo-mattio-communications/
https://www.adweek.com/brand-marketing/what-its-like-to-run-an-essential-cannabis-business-as-a-mom-during-the-pandemic/
Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #cannabiscommunity #mattiocommunications #rosiemattio #pr #ny #newyork #cannabis #frompottopopular #cannabispodcast

Rosie Mattio, Founder & CEO, Mattio Communications
rosie@mattio.com
https://www.instagram.com/rosiemattio/
https://www.linkedin.com/in/rosiemattio/

https://www.instagram.com/mattiocommunications/
https://www.linkedin.com/company/mattiocommunications/
https://twitter.com/mattiocomms
https://www.facebook.com/MattioCommunications/

Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
linkedin.com/in/briancweber
www.litupfounders.com
www.facebook.com/LitUpFounders/
www.instagram.com/LitUpFounders/
www.twitter.com/LitUpFounders
www.linkedin.com/company/litupmedia/

Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

017 - Rosie Mattio, Founder & CEO, Mattio Communications

Donate

The ability to step away and see the big picture is essential as a leader. It’s what allows you to work on the business so you can then then work in the business. As a leader, you have to be able to see the broad view, to formulate a theory, develop strategies, and finally assemble and inspire your team to get there; time & time again.

Today’s guest exemplifies just that. Through a fundamental belief that business is a series of problems to be solved, through many iterations, he grew his company from selling vaporizers on eBay to a Nasdaq listed, leading global platform for the development and distribution of premium cannabis accessories and lifestyle products.
Grab a lemonade, iced tea, or even better, an Arnold Palmer, and enjoy the founder's journey of Aaron LoCascio, co-Founder & CEO of Greenlane.

Professional Summary:
Aaron LoCascio is Co-Founder and Chief Executive Officer of Greenlane. After encountering his first vaporizer at the age of 19, LoCascio sensed the commercial and technological potential of vaporization and began purchasing and re-selling units online shortly thereafter. Since then, Greenlane has flourished under Mr. LoCascio’s continued day-to-day operations. Mr. LoCascio holds a degree in Accounting from Valencia Community College.

Company Summary:
Greenlane (NASDAQ: GNLN) is the leading global platform for the development and distribution of premium cannabis accessories and lifestyle products. The company operates as a powerful house of brands, third-party brand accelerator, and omni-channel distribution platform. Greenlane serves the global markets with an expansive customer base of more than 11,000 retail locations, including licensed cannabis dispensaries, smoke shops, and specialty retailers. Greenlane’s world-class team provides services including product development, go-to-market strategy, sales and marketing support, customer service, direct-to-consumer fulfillment, supply chain management, and distribution. 
Greenlane also proudly owns and operates a diverse brand portfolio including packaging innovator Pollen Gear™, the K.Haring Glass Collection by Higher Standards, Marley Natural™, and VIBES™ rolling papers. 

Higher Standards, Greenlane’s flagship brand, offers both a high-end product line and immersive retail experience with groundbreaking stores in both New York City’s Chelsea Market and Malibu, California. Greenlane also owns and operates both Vapor.com and VapoShop.com, two industry-leading, direct-to-consumer e-commerce platforms in North America and Europe respectively. For additional information, please visit: https://gnln.com/.

Top 5 Articles/Interview with our Guest:
https://mgretailer.com/business/retail-merchandise/aaron-locascio-living-life-in-the-greenlane/
https://www.forbes.com/sites/warrenbobrow/2020/06/04/greenlanes-rise-to-market-domination-started-in-founders-college-apartment/#616f701f7a68
https://www.newcannabisventures.com/greenlane-narrows-focus-to-ancillary-cannabis-brands-and-distribution/
https://thedieline.com/blog/2020/10/13/inside-the-studio-greenlane
Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #smokingaccessories #highsociety #hightimes #highlife #dispensary #smokeshop #vapeshop

Aaron LoCascio, Co-Founder & CEO, Greenlane
https://www.linkedin.com/in/aaron-locascio-9682b519/
https://gnln.com/
https://www.facebook.com/gnlnws/
https://www.instagram.com/greenlane/
https://twitter.com/gnlnwholesale?lang=en
https://www.linkedin.com/company/greenlane-inc/

Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey
linkedin.com/in/briancweber
www.litupfounders.com
www.facebook.com/LitUpFounders/
www.instagram.com/LitUpFounders/
www.twitter.com/LitUpFounders
www.linkedin.com/company/litupmedia/

Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

018 - Aaron LoCascio, Co - Founder & CEO, Greenlane

Welcome to Lit Up Founders: A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their life’s journey, that inspired the entrepreneur within to create the most impactful ideas in Modern Cannabis.