Telefon Tel Aviv - I Made A Tree On The Wold

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.&nbsp; Time Stamped Show Notes:  00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert  01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you 02:50 – Getting to know your visitors over time 03:10 – Collect emails and educate people to build trust 03:28 – They will be much more likely to say ‘yes’ a month or so later   02:55 – The top of the funnel 04:12 – The middle of the funnel 04:33 – The bottom of the funnel, closing them on an offer 04:49 – The importance of collecting emails 05:02 – Drip is an easy email automation tool  05:20 – Acquired by  Leadpages   05:28 – Infusionsoft has more advanced features 05:40 – An example of how the tool is used  06:20 – Tracking what type of emails people open 06:50 – Getting people involved in a free trial 07:25 – Taking them through multiple funnels 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels   09:00 – You don’t have to start out with an advanced method 09:25 – Simple processes when you’re starting out 10:00 – Use software later on to stay organized 11:20 – Keep it simple and make it more complex as it is successful 10:54 – We’ll see you in the next episode!  3 Key Points:  A marketing funnel is a strategy to get people to convert. The funnel is divided into three processes, at the top, middle, and bottom of the funnel. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex.  Resources Mentioned:  Drip,  Leadpages, and Infusionsoft: Automated marketing tools  Leave some feedback:  What should we&nbsp;talk about next?&nbsp;Please let us&nbsp;know in the comments below. Did you enjoy this episode?&nbsp;If so, please leave a&nbsp;short review.  Connect with&nbsp;us:  NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

#17: How to Create a Marketing Funnel for Best Results

There have been a number of new device announcements this past month -- from Google’s new Pixel phone (the first time they made their own phone on the hardware side as well) to more recently, Apple’s announcements around a new Macbook Pro and innovations in touch (including a Touchbar that replaces function keys and bringing TouchID to Macs); and then Microsoft, which among other things announced a new Surface Studio -- an all-in-one touchscreen desktop PC. How do these change the future of work?

Turns out, even seemingly small interface improvements could have significant consequences for user behavior. Just look at touch. More broadly, though, what happens when a software maker becomes a hardware maker? Or when we're in the middle of an architecture shift, as we are right now with x86 to ARM processors in mobile (and beyond)?

It's all about where you're at on the "S-curve" of innovation (a concept first coined by Gabriel Tarde and expanded on Everett Rogers in his theory of innovation diffusion). And sometimes, the best is the last... But how can we tell where something is on that curve? The right comparisons matter here, and a16z's Benedict Evans and board partner Steven Sinofsky try to make them in this episode of the podcast!

a16z Podcast: So Where Are We on the 'S-curve' for PC Devices?

The latest “aha” moment for me when I was at Columbia University teaching an intensive 5-day version of the Lean LaunchPad/I-Corps class.  The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design, Customer Development and Agile Engineering.

Telefon Tel Aviv - I Made A Tree On The Wold

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