Episode: 82

Series Name: Strategies LIVE! 

Episode Description:
From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy.  

Speakers:
Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator)
Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center
Kathryn Scourby, CBCP, Principal, KNS Consulting LLC
Martha Youngblood, Consultant, Fahrenheit Advisors Inc.

Relevant Links:
Learn more about emotional intelligence and the importance it has on managing yourself and others in the “Critical for Effective Leadership: Emotional intelligence” Strategies LIVE! podcast. https://strategiesandvoices.org/Article-Details/lma-podcast-episode-42-critical-for-effective-leadership-emotional-intelligence

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

How To Lead in a Time of Conflict

Episode: 93

Series: SIG Share-Out

Episode Description:
Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.

Speakers:
Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
Tony Nasharr, Shareholder, Polsinelli PC
Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
Stephen Walton, Regional Marketing Manager, Polsinelli PC

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

Episode: 95

Series: Strategies LIVE! 

Episode Description:
In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE! 

Speakers:
Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP
Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Being a Great Leader In the Legal Marketing Industry

Episode: 96

Series: SIG Share-Out 

Episode Description:
With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.

Speakers:
Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)
Julie Henson, Chief Client Officer, Taft
Allison Nussbaum, Vice President of Client Value, Pitchly 

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Making the Case for Client Value Teams

Episode Description:
In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.

Speakers:
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)
Kimberly Rennick, Director of Client Relations, Covington & Burling LLP
Alycia Sutor, Managing Director, GrowthPlay

About the LMA Podcast:
The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between

Episode: 101

Series: SIG Share-Out

Episode Description:
In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.

Speakers:
Deb Pickett, Principal Consultant, Page 2 Communications
Brook Redmond, Director of Business Development, Baker Donelson

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Pro Tips for Improving Attorney Engagement and Responsiveness

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.

Speakers:
Donald Dubón, Co-Founder, IO·Epik
Andrés Jara, Co-Founder, Alster Legal
Bernardo van der Laat, Managing Director, PredictaBill (Host)

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

The Rise of Alternative Legal Service Providers in Latin America

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.

Speakers:
Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys
Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Legal Marketing: Advancing Inclusion Through Storytelling

Episode: 109

Episode Description:
In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.

Speakers:
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

Understanding the Impact of Competitive Intelligence

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts.

Speakers:
Heidi Horn, Senior Business Development Manager, Vorys (Host)
Lauren Resnick, Chief Practice Partner, BakerHostetler

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. 

Thank you to IHG Hotels & Resorts for sponsoring this episode.

What Your Managing Partner Wishes You Knew About Business Development

In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise.

Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs.

Speakers:
Kristin Gray, Attorney, FordHarrison
Hayley Lavin, Business Development Coordinator, Thompson Coburn LLP

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Informing Your Audience Through Entertainment

Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context.
This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent?

Speakers:
Michelle Calcote King, Principal and President, Reputation Ink
Traci Stuart, President and CEO, Blattel Communications

​Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Navigating Political Divisions in Law Firm Communications

In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served.

In partnership with the Practising Law Institute (PLI), this episode of the LMA Podcast shares how legal marketers and business development professionals can help drive the cultural changes necessary to impact the change needed to attract, retain and grow the talent they need to survive.

Speakers:
Deborah Farone, Founder and Marketing Strategy Consultant, Farone Advisors
Allan Schoenberg, Chief Communications Officer, Vinson & Elkins

Relevant Links:
To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast.

About this Collaboration:
LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Cultivating Culture: How Positive Workplace Culture Fuels Law Firm Success

Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success.

Speakers:
Julie Amos, Director of Pursuits and Client Development, Jackson Lewis
Ben Curle, Associate Director, Ambition
Emily Flowers, Director of Strategic and Communications, Jenner & Block

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Career Crossroads: Strategies for Growth and Success

On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience.


Speakers:
Rebecca Hnatowski, President, Edwards Advisory, LLC (Host)
Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams Mullen
Debbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLP
Rachel Shields Williams, Director, Knowledge Management, Sidley Austin


Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Collaborate to Elevate: Enhancing Client Service Through Cross-Firm Relationships

In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America.

Speakers:
•Carman Akins, Director of Practice Marketing, DLA Piper US
•Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP
•C. Dominica McGinnis, CEO and Executive Coach, BridgeField Group

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Merit, Identity and Leadership: Is DEI Under Siege?

In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions.

Speakers:
Katherine Boyko, Senior Marketing Coordinator, Whiteford
Arthur Uratani, Director of Marketing and Outreach, Bookoff McAndrews

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Defining Likeability: How to Enhance Your Professional Relationships

In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends.

Speakers:
Jamie Diaferia, CEO, Infinite Global
Kenny Gary, Founding Partner, LIMELIGHT
Ashley Horne, CMO, Womble Bond Dickinson
Lisa Smith, Principal, Fairfax Associates

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Navigating Communications Through Law Firm Mergers

This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business.

Speakers:
Ben Chiriboga, Chief Growth Officer, Nexl
Jonathan Hawkins, Founder, LawFirm GC

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Law Firm M&A: The Marketer’s Metrics Playbook

How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence.

Speakers:
Cheryl Bame, Principal, Bame Public Relations
Brian Kiefer, Director of Public Relations, Taft
Alexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLP

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Legal Storytelling: Insights, Access and the Power of Perspective

Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment.

Speakers:
Ross Fishman, CEO, Fishman Marketing
Michelle Calcote King, President, Reputation Ink
Corrina Wright, Director of Marketing Communications, Benesch

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth.

Speakers:
Jennifer Ramsey, Co-founder and Principal, stage
Megan Senese, Co-founder and Principal, stage
Shannon Tatro, Associate Director of Business Development, Munger, Tolles & Olson

The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment.
Speakers:

Amanda Sexton, Founder and Principal, FocusWorks Marketing
Natalia Villanueva, Partner, KermaPartners | UpWyse

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.


Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

In this episode of the LMA Podcast, business development growth coach and strategist Deb Feder moderates a panel with Chantal Williams and Joy Sperling, exploring the underestimated role of small talk in professional growth and relationship-building.

From favorite TV shows to brisket recipes, the panelists illustrate how everyday banter can lead to lasting business opportunities. Whether you're a natural conversationalist or a recovering small talk skeptic, this episode shows how small talk can be the spark that builds trust, deepens rapport and opens unexpected doors.

Speakers: 
Deb Feder, Founder and CEO, Feder Development
Joy Sperling, Retired Law Partner, Day Pitney
Chantal Williams, BD and Marketing Senior Manager, White & Case

Why Small Talk Should be Part of Your Business Development Strategy

Episode: 46

Series: Strategies LIVE!

Episode Description:
How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well?

This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to illustrate best practices.

Speakers:
Peter Hitson, Director of legal project management and practice management, Carlton Fields
Anne Flanegan, Senior business development and proposal manager, Carlton Fields

Relevant Links:
Read the May/June 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Legal Project Management in the Modern Firm

Episode: 47
Series: LMA SIG Share-Out 

Episode Description:
How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.

Speakers:
John Buchanan (Sheppard Mullin)
Brandon Copple (Greentarget)
John Matthew “JM” Upton (Greentarget)

Series Description: 
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Episode: 48
Series: LMA SIG Share-Out

Episode Description:
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.

Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)

Series Description: 
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Contented Content: The What, Why and How of Developing a Content Strategy, Part 1

Episode: 49

Series: Strategies LIVE!

Episode Description:
The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.

Speakers:
Iris Jones, McNees Wallace & Nurick
Andrew Scott, Seward & Kissel LLP

Relevant Links:
Read the July/August 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Turning PR Principles Inward

Episode: 50
LMA Regional Spotlight 

What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy.

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Not all Value Is Created Equal: Pricing Perspectives From Eddie Hartman

Episode: 52
Series: LMA SIG Share-Out

Episode Description: 
John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.

Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)

Related Links: 
https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1

Series Description: 
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

LMA Podcast

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