Jose Huitron is a champion of entrepreneurship and the Co-Founder of Crowdismo, a rewards-based crowd-funding platform fueling innovation, creativity, and entrepreneurship within the Latino community. He is the organizer of Startup Weekend events and the Central Coast Chapter Director of the Latino Startup Alliance developed to encourage the inspiration and cultivation of U.S. Latino led technology startup ventures by providing a strong support network of fellow entrepreneurs, investors, innovators, & mentors. this episode will help you embrace the power of a positive attitude to achieve your American Dream.

Embracing the power of a positive attitude to achieve your dreams with Jose Huitron

Mauricio is a co-founder and CEO of Milagros de Mexico, a retail chain that sells health and wellness products to the Latino Community with five stores located in established Hispanic neighborhoods in San Francisco, San Jose, Oakland and Redwood City. Milagros de Mexico was one of 12 recipients of the prestigious Chase Mission Main St grant awarded to outstanding small business nation wide. In this episode you will learn how Latino entrepreneurs can be successful in the US by pursuing a social mission like Mauricio who brings health and wellness to the Latino community.

Spanish) Como emprendedores Latinos pueden lograr el éxito en Estados Unidos con Mauricio Simbeck

Sandra Alfaro has dedicated her 20-year career to Multicultural Marketing, primarily focusing&nbsp;on the Hispanic Market. She began her career at Saatchi &amp; Saatchi&rsquo;s Conill Advertising,&nbsp;where she worked on brands including HBO, Procter &amp; Gamble Tide &amp; Gain, Bell&nbsp;Atlantic and Helene Curtis&rsquo; Suave and Finesse brands. She later managed the Citibank&nbsp;Global Services and Interpersonal Banking account at JWT New York.
At The Vidal Partnership, Sandra she spent over a decade building a best-in-class&nbsp;Account Management department of over 30 professionals. In her role as Managing&nbsp;Partner, Director of Account Management at The Vidal Partnership, Sandra played an&nbsp;active role in winning and leading key agency accounts including McDonald&rsquo;s, Heineken&nbsp;USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy&rsquo;s, The Ad&nbsp;Council, DIRECTV, Johnson &amp; Johnson and Diageo. She was critical to the Agency&rsquo;s&nbsp;unprecedented dramatic growth for over a decade, which led to the agency being&nbsp;recognized as Multicultural Agency of the Year for several consecutive years. In 2005,&nbsp;Sandra was recognized by Advertising Age in their Women to Watch profile&nbsp;(http://adage.com/article/special-report-women-to-watch/sandra-alfaro/103325/), the&nbsp;youngest featured to date at the time.
In 2010, Sandra joined kirshenbaum bond senecal + partners as the General Manager&nbsp;of their newly created Multicultural Unit, Ramona. In this role, Sandra works as part of&nbsp;an integrated offering at kbs+p to deliver a total market solution to all Clients, helping&nbsp;reach the increasingly diverse consumer market with culturally relevant communication.&nbsp;In this role, she led the expansion of their Client roster to include Kao Brands Jergens&nbsp;and John Frieda, Church&rsquo;s Chicken, Dobel and 1800 Tequilas and BMW.&nbsp;Prior to joining Wing, Sandra co-led the Brand Leadership department at Lopez Negrete&nbsp;Communications, the largest independent Hispanic agency in the country, where she led&nbsp;a team of 20 staffers to service such brands as Walmart, Kraft Foods, Chrysler Dodge,&nbsp;MillerCoors, Sonic and Dr Pepper Snapple Group. She also actively participated in New&nbsp;Business efforts and led the pitches that won the agency the Southern California Edison&nbsp;and RBFF (Recreational Boating &amp; Fishing Foundation) accounts.
Under her leadership,&nbsp;the Walmart Client was recognized by AHAA as the first-ever Multicultural Marketer of&nbsp;the Year in 2013. Sandra also was a member of Walmart&rsquo;s Multicultural Advisory&nbsp;Council, which has been noted as a key factor in contributing to Walmart&rsquo;s best-in-class&nbsp;model of Total Market communications. Sandra earned here MBA in Marketing and Management from New York University&rsquo;s Stern School of Business and her BSBA in International Business from The American University. She is a member of Advertising Women of New York (AWNY), New York Women in Communications, the National Society of Hispanic MBA&rsquo;s (NSHMBA) and an active speaker on the subject of Leadership, Account Management and Multicultural Marketing.
Sandra is thrilled to have joined the WING team at Grey NY in May of 2014. Grey&rsquo;s vision of Total Market communications and their structure of seamlessly integrated teams to deliver Famously Effective creative to their Clients are among the things that drew Sandra to accept the role as Managing Director of Wing. She is looking forward to working with the Grey team to deliver business-building insights that will drive their Client&rsquo;s business with Hispanics. In this role, she was recently featured by Latina Magazine as an Inspiring Latina (http://www.latina.com/lifestyle/inspiring-latina/inspiring-latina-managing-director-wing-sandra-alfaro)
She is also a new Mother. She lives in New York City with her husband Justin and ninemonth&nbsp;old son, Sebastian.
Learnings

Sandra's American Dream
Why education is critical to Latino success
How she leveraged herLatina bicultural/bilingual heritage to succeed in her career
Why you need to be curios in anything that you do throughout your life
How she made it to the top of the Multicultural Marketing agency world
Why you need to be indispensable to your&nbsp;clients and to your team in your career
The importance of mentorship in her career, &nbsp;how she got got mentors organically and got mentored
Why the multicultural market has become a business imperative for corporate America
The importance of the Latino consumer and their influence on the mainstream culture in the US
How to think through what are the right multicultural, total market or Hispanic market strategies for your business
Why Latinos are leading the way in social media
Sandra's take on the future of multicultural marketing
Why you need to be a Hispanic Professional and not a "Professional Hispanic"to be successful in your career
Never forget to give back to your community&nbsp;as&nbsp;you achieve your success
Ser curioso, se presente y se tu mismo

Resources &amp; Links

www.insidewing.com
Twitter: @sandra_alfaro
Linkedin&nbsp;
&nbsp;A New Eartth by Eckhart Tolle


060:  Why you Can't Afford Not to Market to Multicultural Consumers with Sandra Alfaro

The mission of the Logra tu Dream podcast is to help Latinos & Latinas achieve their American dream. I interview successful Latino and Latin inspired entrepreneurs and leaders who will share their stories to inspire , mentor and provide them the business advice they need to get closer to their dreams. 

Logra Tu Dream