excellent! this champ deserves his prize right now!

beautiful tune, exquisite britpop melody! what a great song that is also easy to memorize!

keren! mudah2an Hugo go international! vokalisnya juga deh hahaha

DESERVE TO BE A WINNER! Great music, great lyrics, great arrangement, great voice especially :P

yah,, ada bang hugo yang ikut.. pantesan gw ga lolos.. :p .. keren banget jingle lu bang.. smoga menang :D

I.	LYRIC

In my opinion, using the BNI London’s products name directly into the jingle’s lyric will make the song lose its artistic and poetic feels. Therefore, I chose to depict the bank’s products using symbolic words, some of which are as follow:
1.	“We share something good for the world.” expresses that the bank plays an important role in both national and global economics.
2.	“For you the people who live in the world of struggle.” symbolizes business players struggling to run and bring their businesses to the next level.
3.	“We help you grow the seeds that you plant, we help you reach the sky with your hand” means that BNI London exists to help the clients evolve and develop their businesses even further with various types of commercial loans and products and services such as Term Loans, Bilateral Loans, etc.
4.	“Like a London Bridge” depicts 2 things: the bank’s global and vast networks, and the landmark of the city in which the bank operates. The words help me to express that BNI London branch has a very long history in the country.
5.	“BNI London (will) bring you to the world and the world to you.” is the bank’s motto.
6.	“There’s no compromise, serving you is our compassion. Let us be your solution. For the hundred years of the future.” expresses the bank’s commitment to provide the best banking and loan solutions to its clients.

(Facts and data about the bank, as well as its products and services were obtained from http://www.bankbni.co.uk/home.php)


II.	MUSIC

I was really excited with the note “Use your imagination! Out of the box thinking is encouraged to avoid a conservative and old-fashioned way of promoting company products through jingle. Be original and explore new ideas that have not been addressed before. You should bear in mind that the judges would like to see new and fresh concept of a jingle.” as one of the given requirements for the song. 

I couldn’t agree more with the concept. It’s what big corporate needs nowadays. There are plenty of corporate jingles that feel too formal, full of orchestration, and grand. It inspires me to compose a jingle that is “expensive”, but different from the others, stand out, but easy to sing and catchy.

There are a lot of well-known musical groups originated from England, such as The Beatles, Coldplay, Mumford and Sons, and Radiohead. They’re the ones that originally helped the birth of British Pop music genre, that up to now becomes one of the most consumed genres all over the world. I decided to write the jingle similar to this genre in order to bring out the “British” custom and feel. That’s why I use the sounds of acoustic steel guitar, nylon guitar, piano, and several other instruments that I hope will perfectly express the Brit-Pop feel of the song that I want. The characteristic of Brit-pop music is the vocal melody being repeated several times with similar rhythm, which is also being applied to the jingle I wrote.

I also add a “yell” part that can be found in minute 01:16 and 02:32. A jingle should have a part that is easy to memorize and sing by the audiences, besides its refrain. Remember the Coca Cola jingle? 3 1 2 3 1 . 1 5 4 3 2 is the yell part that I mean.

BNI London, For You And The World - Hugo Agoesto, Institut Musik Indonesia

lomba-ICID-BNI-London

Recent comments

Sadel Tv

LaurenVils

Andika Kurnia Fajar

Siti Humairah Tauhidiah