Dank

Ghost town

Bedroom producer Lonely Gimmick brings indie edge to an EDM style tune with Synthesize Sunshine. An ode and love letter about their new synthesiser the mirco-KORG. 

On August 27th, Lonely Gimmick invites listeners to the dancefloor with new single “Synthesize Sunshine”. Drop your worries and just dance to a groove infused experiment that blends flawlessly pulsing dance beats with the rawness of real instruments such as the electric and bass guitar. This indietronica tune belongs on every Ibiza playlist. Built for late nights, neon lights and moments when thinking takes a back seat to feel. This track is simply an unapologetic call to just move.

Minimal, yet captivating, Synthesize Sunshine draws inspiration from artists such as Daft Punk, The XX, Justice and LCD Soundsystem. Their influences are felt all throughout the track, all while still having that signature Lonely Gimmick gritty indie edge. Lonely Gimmick has stolen Franz Ferdinand’s mantra of “make music people can dance to” and we are all the better for it.

It all started with a second-hand “microKORG” found on eBay, the song eventually built itself around it. “I bought a second-hand synthesizer from ebay for cheap called a "micro-korg". I used that for all the synth sounds and wrote the rest of the song around it. I then added my electric guitar and bass to it. I didn't want to think too much about the song. It's just a silly song of experimentation to me. It's basically an ode and love letter to my new musical toy.”

 At its core, the song is about simplicity. Synthesize Sunshine manages to capture the thrill of experimentation in a simple track, the artistic freedom that comes from pulling inspiration from all that surrounds us, such as internet trends “I also had that viral tik tok song , "i'm looking for a man in finance, 6,5 blue highs" in my head.“ As such, the lyrics: "I see the blue skies, I don't want to crystallise, I want the sunshine so Korg let's synthesize" are repeated and cut in true EDM fashion, resulting in a modern and upbeat dance tune.

Synthesize Sunshine releases (or has been released depending on when you are reading this) everywhere August 27, 2025. Follow Lonely Gimmick on their socials for updates and future releases.

Synthesize Sunshine

the earth from the air

Homesick

Temptation

Lyrics: Alfie Crews

Mixed and Mastered by: Cem Tuncer

Additional Mixing: Alfie Crews

Stranger

Mastered by: Werkhouse

Lyrics: https://genius.com/The-riversiders-original-2-lyrics

Original 2

Patterns

Lonely Gimmick is the brainchild of Samuel Powell. Formerly an anonymous artist also going by the alter ego Max Pow. Samuel Powell used both these names as pseudonyms to hide their real identity. Recently retiring the "gimmick" of being anonymous as they felt it no longer aligned with the direction their music and image was heading. Lonely Gimmick's work is self-recorded and produced, with the vast majority of the instruments featured on each track played by Sam himself. LG has been building up a following online since 2020 releasing singles such as "Blue Ticked Influencer" and "Grumpy Days". All the while winning praise from online music press outlets such as American Pancake, Obscure Sound and featuring on BBC introducing.  
"Ear-catching music" -Obscure Sound
"The living embodiment of futuristic and avant-garde compositions" -Iggy Magazine
"Pure dance feverish escapism" -American Pancake
"refreshingly original approach to music making" - Alfitude 
"definitely Unique" - giveitaspin

Synthesize Sunshine

Lonely Gimmick

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