Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry. If you are the owner, marketing manager of CMO of a construction company, engineering firm, subcontractor or materials supplier, we give actionable advice and insights to help you enhance your image, create a pragmatic marketing strategy and get louder in front of those who will help your business scale and grow. 

For more information, advice and insights, please visit www.louderbuilder.com

Ep. 0 - Intro To Louder Builder

Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.

Ep. 01 - Effective Marketing Starts With Knowing Your Audiences

Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.

Ep. 02 - Get A Bead On Your Competition

If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.

Ep. 03 - Using Best Trends And Practices

To win their business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition, demonstrates your tangible value, and connects with your audiences beyond a superficial level. This is called positioning, which is ten times harder than coming up with an advertising jingle, but ultimately twenty times more beneficial to companies in the building industry

Ep. 04 - Developing a Strong Position for Construction Companies

In an industry where they are surrounded by vision on a daily basis, building companies like construction GC's or subs, materials suppliers or fabricators, even architects rarely incorporate it into their own business strategy. Here are a few reasons and ideas to establish a meaningful vision in order to scale and grow successfully.

Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to

By developing, communicating and sticking to a brand promise, building companies can stay grounded and focused through the ups and the downs of any challenging times they experience.

Ep. 06 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times

Tell, don't sell. By leading with story before style, your business development materials and strategies become more impactful, memorable, and distinct, capturing the attention of your prospects in a crowded marketplace.

Ep. 07 - Story Before Style

Rusty George discusses the power of niching in the building industry, explaining why specializing in a specific area can give your business a competitive edge. While the idea of narrowing your focus may seem daunting, niching allows you to become an expert in your field, build a stronger reputation, and increase efficiency and profitability. 

Ep. 08 - The Power of Specialization to Increase Business Opportunities

Here's why defining and operating to your values could be your biggest competitive advantage.
People want to buy from people. They want to work with a company who displays a strong set of values that aligns with their own. If you were to dig out that word salad you jotted down long ago and promptly forgot about, how could retooling your company values be beneficial to you, especially when it comes to marketing and business development?

Ep. 09 - Putting the power of company values to work

The smartest way to grow in uncertain times isn’t to double down on what you’ve always done—but to recognize when the market is shifting, let go of legacy habits, and reposition your business around emerging trends with greater potential. Because sometimes, the best biz dev tactic is the courage to refocus.

Ep. 10 - Follow the Gum (Why the Future of Your Business May Not Look Like Its Past)

Developing and leading with a Unique Value Proposition (UVP) makes a building company like yours different and valuable in an increasingly aggressive competitive marketplace. If you're tired of being the best-kept secret, this episode is for you.

Ep. 11 - Unique Value Proposition

Join host Rusty George and special guest Lex Nepomuceno, founder/CEO of Incumbent.com and AI guru, as they demystify the rapidly evolving world of Artificial Intelligence tools, exploring how builders can leverage them beyond simple tasks to uncover opportunities, attract talent, and drive business growth.

Ep. 12 - How Builders can Use AI to Grow and Thrive

In a world where everyone’s suddenly using AI to churn out content, using messaging that makes you sound human, credible, and consistent could be your competitive advantage. Stop sounding like everyone else and start communicating like the expert you actually are.

Ep. 13 - Talk like a Pro, Not Like a Robot

With competition tighter than ever and everyone sounding the same, being different at each of the five phases of business development is your edge. Understanding your prospects’ motivations and delivering proper tactics at each stage will help you to stop blending in, win better work, grow your margins, and finally stop the feast or famine cycle.

Ep. 14 - The Five Stages of Business Development for Builders

Brand level differentiation helps a builder stand out in a sea of sameness. Own what makes you different, communicate it clearly, and don’t rely on AI to do all the talking to attract and win more business opportunities

Ep. 15 - Brand-Level-Differentiation

Your logo is your first impression, your badge of credibility, and the visual handshake that builds trust before you ever speak to a prospect. Learn what makes a logo stand out, the mistakes that instantly sink your credibility, and how to create a mark that works everywhere, from your trucks and signage to your social feed so you can attract better clients, win more work, and outshine your competitors.

Ep. 16 - Your Logo: Your Visual Handshake

There are a variety of AI-powered applications that can help builders attract and win more new business opportunities. But which ones are the right fit for you? Rusty talks with AI consultant Lex Nepumuceno about how AI is changing marketing strategies, and practical steps to start using agents to attract better clients and manage pipelines faster.

Ep. 17 - The Best AI Agent Tools for Builders

In the building industry, where trust is essential and competition is fierce, branded assets are one of the simplest ways to show clients you’re serious. Build them with intention, stay consistent, and let them reinforce the pride you take in your craft. Because in the end, your reputation is only as strong as the assets that carry it.

Ep. 18 - The Visual Tools to Get You More Work

Stop playing the old SEO game and start mastering what’s next: GEO, or Generative Engine Optimization. Modern search engines and AI now reward websites that are clear, useful, and authentic. Builders who create helpful websites will stay ahead of the competition.

Ep. 19 - SEO is dead. Long Live GEO

If your website isn’t working as hard as you are, it’s time to modernize it. The builders who adapt first will win the next wave of work.

Ep. 20 - Winner Websites

The building industry still runs on relationships and reputation, but more and more, those conversations start online. The handshake still closes the deal, but Google makes the introduction.

Ep. 21 - SEM: You Can't Win Work if You Can't Be Found.

Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.

Louder Builder

Popular tracks