In this episode of Ignore the Norm, Justin Livingston explains the key to going from good to optimal.

There's no limit to the impact you can have in the world, but what can be done in business? Whether it’s the foundation, systems, organizational structure, revenue model, or things created to date, there’s a limit of what can be accomplished, which is understandably frustrating.

Justin suggests taking something that's good and making it better and in most cases, that's not a very difficult thing to do.
The idea is to let go of what is good, to achieve that which is optimal.

But this can seem extremely risky. Letting go of the very thing that's working in a business, the thing that’s doing what it was created to do, is a risky proposition.

To create everything that is possible, you need to be willing to completely scrap everything that’s been created so far. This will allow you freedom.

Of course, once you have that freedom and actually design the ideal, it may turn out that nothing needs to be scrapped. 
The idea is that Attachment equals Compromise.

Creating the greatest impact is easier to accomplish when you let go of the things that are good.


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