Radio Interview with Matthias Lüfkens on tbs eFM 101.3MHz, Seoul, Korea recorded on 4 March 2015
Twitter has been widely considered as one of the most effective and powerful social medal tools. One shining example is, when Twitter became an catalyst for waves of democratic movements in the Middle East a few years ago. Today, we would like to expand the scope of Twitter’s usage a little bit broader. Dubbed as “Twiplomacy,” recently the Wall Street Journal carried an article covering both positive and negative sides of diplomats and political figures using Twitter as one of their communication channels. To tell us more on this issue, Mr. Lüfkens is joining us on the line tonight. Mr. Lüfkens is Managing Director of Burson-Marsteller based in Geneva, Switzerland where first issued a study of “Twiplomacy” and has continued to do so every year. Mr. Lüfkens thank you for joining us.

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