Name: WDTM - BRMB Birmingham UK Demo 1994 by luxyfan_de
Duration: 6 min 40 s
Description: Who Did That Music? - Jingles BRMB Birmingham, UK - Demo 1994

GREAT package. Strange hearing one-self voice-up that 'Hot Rocking Radio' jingle, it was my 'staple' opener for "Rhythm Driven Drivetime" back then!

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When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

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JAM has won in 1990 the BPME award for "The Spirit of New England" package which was created for WBZ Boston.
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Who Did That Music? - Jingles BRMB Birmingham, UK - Demo 1994

WDTM - BRMB Birmingham UK Demo 1994

Vielen Dank  https://soundcloud.com/user-802427013 für diese beschwingte Kooperation :)
Der Hit inklusive Comicfreude: https://www.youtube.com/watch?v=aWslG3q1pOE

WDTM - BRMB Birmingham UK Demo 1994

luxyfan_de

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