Sunday Morning Jam

This episode explores the growing trend of collective bargaining in business-to-business (B2B) markets and how it's shifting the balance of power. Traditionally, suppliers held more sway, particularly when dealing with smaller businesses. However, businesses are banding together to leverage their combined purchasing power. Imagine a group of small businesses joining forces to negotiate software pricing. Their collective demand forces suppliers to compete, resulting in better prices, service, and outcomes for the buyers. This strategy, known as demand consolidation, empowers businesses to negotiate from a position of strength, creating a more equitable B2B landscape.

The Power Of Collective Bargaining In B2B Markets

Marat Galoev

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