You become the content marketer who successfully gets the interest and respect of your prospects the day you start learning to ask, "Why?"

If you enjoyed this, please share....and be sure to subscribe to my channel!

Follow me at @marktraphagen on Twitter or google.com/+MarkTraphagen

Theme music by audionautix.com

3 Content Marketing Begins With Asking Why

At Social Media Marketing World 2015, I asked social marketer Brian Fanzo (http://twitter.com/iFAnzSocial) to share his insights about the value of live streaming video on Twitter, after the rollout of Meerkat and now Twitter's own Periscope app.

If you enjoyed this, please share....and be sure to subscribe to my channel!

Follow me at http://twitter.com/MarkTraphagen or google.com/+MarkTraphagen

Theme music by audionautix.com

4 Brian Fanzo on Meerkat And Periscope: What's the Value of Live Streaming Twitter Video?

At Social Media Marketing World 2015, I asked Copyblogger founder Brian Clark to share his unique take on the topic of "personal branding." What he has to say might surprise you, considering that he himself is a well known personal brand.

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

5 Brian Clark of Copyblogger on Personal Branding

Sometimes I give away my knowledge and expertise for free. Which is a strange thing to do, given those things are the only product I have to sell. Or is it? There's more than one way to be paid.

If you enjoyed this, please share....and be sure to subscribe to my channel!

Follow me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

6 Did I Get Paid?

As a content marketer, I like to build content that has lasting value. So what possible value could live streaming video apps like Meerkat and Periscope have for me? Listen and find out!

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

7 Periscope and Meerkat: Any Value for Marketers?

If you feel stuck in your marketing, your business, your life, maybe it's time to take a blue route.

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

8 The Road Less Traveled

The winners and losers at content marketing are beginning to emerge. Content fatigue, experienced by both creators and recipients, is real. And therein, I believe, is a great opportunity. Listen to find out why!

"Why More People Are Sharing Less on Facebook" (link mentioned in this episode) http://www.newsroompost.com/184001/people-sharing-less-facebook/

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

9  Why Content Marketing Fatigue Is Opportunity Knocking

Find out what Jay Baer of Convince and Convert taught me about the power of going beyond "this happened..." to "...and therefore."

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

10 The Power Of "And Therefore" Content

It's easy to dismiss your critics with a flippant "hater's gonna hate," but the wise content creator embraces critics as their very best friend. Find out why in this four minute episode!

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

11 Clasp Your Critics

Find out why I think what I call PBRs (Personal Brand Representatives) are powerful connectors that can be the bridge between your brand and your potential customers.

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

12 PBR Power: Personal Brand Representatives & Your Business

Personal brands for business can be very powerful, but there's a dark side, too. Find out what it is, and steps you can take to avoid it, in this episode.

Links mentioned in this episode:
Personal Brand Punch: The Power of Personal Brand Representtves http://moz.com/blog/personal-brand-punch
The Power of the Personal https://www.stonetemple.com/the-power-of-the-personal-if-you-liked-it-then-you-shoulda-put-your-name-on-it/
Brian Clark on Personal Branding https://www.stonetemple.com/why-brian-clark-doesnt-care-about-personal-branding/

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

13 The Dark Side Of Personal Branding

If someone at your company starts building a powerful personal brand online, will that take attention away from your company's brand? Get my take in just three minutes in this episode!

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

19 Do Personal Brands Diminish a Company Brand?

You might not think that building a great brand reputation has anything to do with SEO...but you'd be wrong! Find out why in just 3 minutes in this episode.

Link from this episode:
"Why SEO That Used to Work, Fails" bit.ly/whyseofails
Also relevant: "Thinking Beyond the 10 Blue Links" goo.gl/rgokC3

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

20 Why Branding Is Indispenable To Your SEO

Why go through all the trouble of putting on a local marketing conference? Marty Weintraub, CEO of aimClear, shares with us why the Zenith conference aimClear co-sponsors in Duluth MN is such a passion of his.

Link from today's episode: http://www.zenithconference.com/

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

23 Why Put On A Conference?

How--and why--did Dominos find a way to make the pizza delivery process more personal and human? Find out in this episode, as well as why humanizing your transactions might be a competitive advantage for your business.

Link from today's episode: "New Dominos App Will Track Deliveries" http://stonet.co/1F1AUbn

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

24 Businesses Are Personalizing All The Things

Find out why I think developing a healthy skepticism is one of the most important skills a marketer can possess.

Link from today's episode: "No Need for Men to Get Flush Faced About Beard Feces" stonet.co/1E95xFT

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ Follow my Traphagen's Takeout Order Collection on Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follwo me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Theme music by Audionautix.com

25 Why Marketers Must Be Healthy Skeptics

Google link spam penalties have made webmasters frightened of descriptive anchor text. But should they be? Google actually wants and needs topically specific anchor text. In today's episode, find out how to build links that build your site's topical authority without putting it in danger.

Link from today's episode: "How Does Google Determine the Topical Relevance of Sites?" stonet.co/1J5KutD

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ Subscribe on iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Follow my Traphagen's Takeout Order Collection on Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Theme music by Audionautix.com

27 Anchor Text And Topical Authority Of Sites

If you aspire to doing anything creative, every day is another battle in the war against Resistance. Resistance is everything that fights against you doing the work. In today's episode I'm going to inspire you to get a weapon for the war on Resistance!

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Theme music by Audionautix.com

20150511 28 Fighting The War Of Art

Being validated by others has been documented as having a strong therapeutic effect on the human psyche. Find out how your brand can make use of the power of validation to turn your audience into fans who love and share your brand.

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Theme music by Audionautix.com

29 The Power Of Validation

Find out what a symphony orchestra conductor can teach us about the importance of trust in marketing...and why trusting your audience is as important as gaining their trust.

Link from today's episode:
NPR TED Radio Hour "Trust and Consequences": www.npr.org/programs/ted-radio-hour/

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.


31 Trust Is A Two Way Street

Too many treat their content like bullets from a gun. Once the gun is fired (post published), they watch to see if it hit the target (social shares, comments, etc.). At that point they see the bullet as spent. But in reality, your best content has just begun a potentially long an fruitful life as an asset for many goals of your business.

Mentioned in today's episode: Jim Burns of Avitage on G+ https://plus.google.com/+JimBurnsAvitage

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

33 Your Content Is More Valuable Than You Think

Healthcare these days is about treating the whole person. And these days social media is more and more a part of people's lives. Learn why that's important to healthcare providers...and your business

Mentioned in this episode: www.scenttrail.com/social-patient-social-media-tips-healthcare/

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

37 Social Media And The Whole Person

Most site owners understand the importance of SEO (Search Engine Optimization). But more and more it's just as important, if not more important, to be optimizing for user experience. Providing a top notch user experience on your site not only creates happier users who are more likely to become customers, it has SEO benefits as well. Find out more in this episode!

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

38 Why You Need Search Experience Optimization

Too many businesses market and sell out of desperation...and they look like it! Their campaigns beg for someone, anyone, to please buy their product or service. So what does it look like to market and sell only to customers you EXPECT to delight? Find out in this episode!

Mentioned in this episode: “Hubspot Culture Code” http://www.slideshare.net/afvh/hubspot-culture-code

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

39 Sell To Customers You Expect To Delight

What's the difference between merely "doing" social media marketing and really getting it? In this episode I let David Kutcher explain the difference.

Mentioned in this episode: Google+ post by David Kutcher http://stonet.co/1MLbizf

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

40 Really Getting Social Media Marketing

We're seeing more and more sites that are no longer creating outbound links. Why is this happening, and why is it so wrong? Find out in this episode!

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

41 Stop The Fear Of Linking Insanity

No matter how much you think you've mastered marketing, you'll always get better if you never stop being a curious student. Find out why in this episode!

Mentioned in this episode:
➤ Steal Like an Artist by Austin Kleon stonet.co/1N0LeQ0
➤ My article on mashups for content ideas stonet.co/ContentEyes
➤ My wife's Stay Curious blog www.stay-curious.com/

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes _(slowly creeping up New & Notable - your reviews SO appreciated!)_

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

42 Marketing Masters Always Stay Curious

When it comes to content, context will always be king. Find out why in this episode!

Mentioned in this episode:
➤ How to Cheat at Creating Great Presentations for Tech Marketing Audiences, by Rand Fishkin: https://moz.com/rand/how-to-cheat-creating-great-presentations-tech-marketing-audiences

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!)

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

43 Why Context Is The King Of Content

Can social media help you land your dream job and build your career? It worked for me, and it can for you, too. In this episode I share two actionable tips for optimizing the career-building power of your social profiles.

Mentioned in this episode:
➤ Craft Beverage Jobs: http://www.craftbeveragejobs.com/
➤ My Craft Beverage Jobs Hangout interview: https://plus.google.com/u/0/events/csbrnr6va8ub3al4rat78bdd9j0

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!)

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

44 Landing Your Dream Job Through Social Media

Can one audacious idea turn around your brand from failure to success? Find out how it did for one startup in today's episode!

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (thanks for your five star reviews there too!)

➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

➤ Google+: stonet.co/TTOCollection (hit the gear and change notifcations to "on")

➤ Soundcloud: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ Pinterest: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com 
Theme music by Audionautix.com.

45 What Is Your Brand's 10 Minute Idea?

Every weekday well-known online marketer Mark Traphagen brings you a three-minute takeaway. It might be about marketing, about content, about SEO...or it might be a random rant. But you'll always leave the drive through window with something nourishing!

Sponsored by Stone Temple Consulting www.stonetemple.com

Traphagen's Takeout Order

Popular tracks