Accelerant Growth Solutions Co-Founder & Managing Partner Mark Petruzzi shares with Dan Albaum the evolving landscape of successful B2B sales and how a collaborative approach to engaging his whole team in enterprise value creation is creating sustainable impact for customers.

Selling Science - Mark Petruzzi

Workiva Vice President of Global Support & Product Enablement Sri Velamoor explains how breakaway results are possible by optimizing the intersection of strategy, customer experience and rapid technology evolution including AI.   It all starts with a C-suite commitment to growing a healthy and sustainable culture.  

A More Strategic Path - Sri Velamoor

Cultiveight Communications Founder & CEO Caroline Crawford shows how a relentless focus on the marketing fundamentals of tailoring your message to connect with unique audiences is a formula for success.  Her entrepreneurial path forged in founding her business in the pandemic has also driven significant personal leadership growth, opening the way for more productive client relationships.

A New Marketing Mindset - Caroline Crawford

Socium Media Co-Founder Sam Sherman shares how he has paved a road for success through data-driven decision making, embracing new disruptive technologies like AI and focusing on continuous improvement for his team through a philosophy of "one percent better every day."

The Media Marketing Advantage - Sam Sherman

Consultant, advisor and transformational CMO Neha Mirchandani shares how making bold, courageous choices is the true path to making leadership impact.  Facing your fear and embracing change are the keys to ultimate personal development (while elevating your team to new levels of performance).

Find Your Inner Courage - Neha Mirchandani

Revenue Flywheel Group Founder Paul Butterfield shares key strategies for organizations to get maximum revenue enablement impact, including adopting a servant leader mindset, investing continuous coaching and fostering a transparent, trusted relationship between sales and marketing teams.

Enabling Revenue Success - Paul Butterfield

Backroom CEO & Founder Kara Redman shares her courageous journey as a leader pushing through the boundaries of traditional ways of collaborative work.  Offering teams flexibility, applying continuous learning and setting ego aside with a positive dose of humility has made all the difference in creating a better culture that delivers exceptional client experiences.

A Different Way To Work - Kara Redman

Lux Research CEO Marisa Kopec shares how intentional, thoughtful research leveraging the latest emerging technologies like AI and making sustainability a strategic priority are keys to competitive advantage.  Exceptional leadership also means understanding the power of culture and a flexible approach to work that keeps your employees motivated and productive.

The Research Advantage - Marisa Kopec

Veeam Software VP, Brand & Community Neenu Sharma shares her remarkable marketing leadership journey.  This includes challenging herself to grow professionally by taking on a Diversity leadership role and dealing with the ambiguity of different perceptions of the right answer to diversity and inclusion-related questions. Authenticity, embracing change, modeling a "figure it out" mentality and committing to servant leadership that builds trust is a powerful formula for team success.

A Diverse View - Neenu Sharma

Oklahoma Hall of Fame President and CEO Shannon Rich shares her unique leadership journey, fueled by a hospitality mindset, a focus on authentic relationships, embracing change, tackling the hard conversations and championing for equity in creating opportunities for strong women leaders.

Closing The Gap - Shannon Rich

Market Impact Insights provides the latest in business leadership perspectives.    Hear from global marketing and sales leaders on strategies, tactics and tips to help your business grow and succeed.

A More Strategic Path - Sri Velamoor

Market Impact Insights

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