This week we are joined once again by Casey, who brings some of her journalism experience to the discussion of how to create an editorial calendar. We've made passing mention of editorial calendars in previous episodes, but this week we are diving a little deeper into what a calendar looks like and how you put one together.

Topics Covered:

- consistently producing quality content that is relevant to your customers
- how to determine what you should be writing about
- using social media and PR once the story is finished
- the software the Squares use to keep our editorial calendar

Read the full post here:
http://www.silversquareinc.com/episode20/

Episode 20 - How to Create an Editorial Calendar

Raquel is back from vacation, and we talk about a question that goes hand-in-hand with content marketing: How do I get people to read my blog? In the last few episodes of the podcast we’ve talked about how you go about creating great content, so it’s only natural that you want that great content to be seen.

Topics Covered:

- How to create a cohesive, organized voice for your blog
- Train your readers what to expect from your content, style, and schedule
- What an RSS feed is and how it makes it easier for people to connect to your blog
- Simple techniques to format your posts to be easily read online
- The low-hanging fruit of search engine optimization

Read the full post here:
http://www.silversquareinc.com/episode21/

Episode 21 - How to Get People to Read Your Blog

This swimming bear knows that it’s time to quit. Look in eyes to see how certain he is. How did he reach this level of confidence?

When you’re trying new marketing campaigns it often takes a little bit of time to see if your efforts are going to generate results, but how long should you wait? At some point you need to cut your losses, but it would hurt to think that you pulled the plug just before things were going to take off. In this episode we talk about how you can intelligently make that decision – instead of just flipping a coin.

Topics Covered:

- What it means to fail fast
- Gathering and evaluating feedback to understand how your campaign is working
- The difference between failing in the print world and failing in the digital world
- How you can intelligently quit as soon as you start.

Read the full post on:
http://www.silversquareinc.com/episode22/

Episode 22 - When to Quit

Any business that has grown beyond the initial startup phase has had to wrestle (sometimes repeatedly) with the decision of whether or not to rebrand. You’ve invested a lot of financial and human capital creating an identity for your business. How do you handle it when the business grows away from that public identity that you’ve been so carefully crafting?

While this podcast doesn’t give you a black-or-white answer to this question, we walk through concerns that you will want to factor into your decision. If you are struggling with the decision of whether or not to rebrand today, you might just have a little more clarity 17 minutes from now.

Topics Covered:

What is your brand? It’s a lot more than just a logo
- The difference between a refresh and a rebrand
- What rebranding doesn’t fix
- Reasons you might want to rebrand
- The investment that goes into a rebrand

Episode 23 - Do You Need a Rebrand

We don’t pretend to have everything figured out here at Silver Square, but when we do feel like we have a pretty good handle on something we’re not afraid to tell you about it. That’s certainly the case with our approach to cultivating an effective creative team. We consistently dream up and deliver original, engaging ideas for our clients, and that sort of thing doesn’t happen by accident.

In this episode we talk about the pieces of the puzzle that we think are important.

Topics Covered:

- Does your team communicate in a way that brings out everyone’s best ideas?
- You must have the technical skills to back up what you are trying to deliver, and those skills - need to be kept sharp
- The role risk plays in fostering creativity
- The simple, key thing a leader has to do to get the most out of the team

Read the full post here: 
http://www.silversquareinc.com/creative-team/

Episode 25 - The Critical Attributes of a Creative Team

In the short term being under pressure can inspire us to come up with brilliant insights, but after a while we all need to remove ourselves from our regular environment to recharge our creative juices. This week we talk about some of our suggestions for getting away in big and small doses. We also share some ideas from our social media followers.

Topics Covered:

- Take care of yourself – the right food and regular sleep is key to tapping your creativity
- Reducing the physical clutter and chaos in your world can reduce your mental clutter
- You don’t have to hop on a plane to recharge  - what can you do for a few hours?
- Take creative vacations before you need them

Read the full post here:
http://www.silversquareinc.com/best-places-to-take-a-creative-vacation/

Episode 24 - Best Places to Take a Creative Vacation

After a brief hiatus last week to celebrate the 4th of July, we’re back with a new episode on what it takes to have a press-friendly website. If a reporter is writing a story about your business, you want to make it easy for them to find the information they need to get their story in ahead of their deadline. Putting the right information in the right place on your website can be a big time saver.

Casey joins me on the podcast today because her previous positions at a small newspaper and later a magazine gave her the opportunity to see examples of what to do (and what not to do) to help your friendly neighborhood journalist out. She shares her insights with us.

Topics Covered:

- What is an online newsroom?
- The single most important thing you must have on your website for the press
- The role press releases play on your website

Read the full post here:
http://www.silversquareinc.com/press-friendly-website/

Episode 26 - Is Your Website Press-Friendly

Marketing Brainpower Podcast

At Silver Square we like to talk about marketing and we thought you might be interested in what we have to say. This is why we created the Marketing Brainpower Podcast. Starring Raquel and Clay, and maybe the occasional guest, we will discuss current topics in marketing, Silver Square news and whatever else we think you should know. We hope these podcasts will allow you to get to know our company and our marketing style a little bit better. Browse the blog and take a listen, and please let us know if there is a topic you would like us to discuss in the future. Enjoy!

About Silver Square

We always have a story to tell and news to share. Sometimes we’re asked to speak at industry events, sometimes we’re in the news and other times we’re sharing a story from a client or company we love.

Founded in 2000, Silver Square Inc. is a creative, trusted full-service marketing firm. In case you haven’t heard, Silver Square is known for hitting it out of the park, using funny as a business tactic, offering expert advice through content marketing, being brutally honest, exploiting social media and reveling in its clients’ successes. Its clients include Bingham Greenebaum Doll LLP, Companion Animal Medical Center and Indiana Design Center. Visit www.silversquareinc.com or call 317-569-5977.

Marketing Brainpower

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