What would you do with your extra time if you didn’t need to sleep? Many busy people wonder about this question, but the fact remains, we all need to sleep, and we all have only 24 hours in a day.

So, in Episode 8 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss the power of narrowing your focus to solely what’s already working most effectively, rather than thinning out your efforts to accommodate additional projects. 

Rob explains that there’s more power and benefit to eliminating superfluous strategies and getting down to brass tacks than there is to adding new ones. There is a clarity of focus and more depth that comes with simplifying your marketing. 

Marketing Podcast Weekly is a show where we discuss strategies for marketing, especially for those marketing in the retail trading industry. Join us!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:

moviepodcastweekly.com/ – reviews of new movies in theaters  horrormoviepodcast.com/ – where we’re Dead Serious About Horror Movies.

Full transcript for this episode:

Rob Booker:	Mr. Pyles.

Jason Pyles:	Good Morning, Rob. How are you?

Rob Booker:	I am fantastic. How the heck are you?

Jason Pyles:	Good, never better as you always say.

Rob Booker:	Another early morning.

Jason Pyles:	Yeah. Well, we're hardcore here on Marketing Podcast Weekly.

Rob Booker:	Yeah. We never debated on Rise and Shine podcast if the early bird really does get the worm.

Jason Pyles:	Yeah. I'm not so certain. I'm just saying.

Rob Booker:	I'm just saying that the jury's out.

Jason Pyles:	It's debatable.

Rob Booker:	And they've been out for a while. It's like they went to lunch and they're not coming back.

Jason Pyles:	Or they're still sleeping, to be honest.

Rob Booker:	Yeah. So, okay. Let's say you didn't need any sleep. We're gonna play the hypothetical game.

Jason Pyles:	Okay.

Rob Booker:	Let's say it's 100 Years of Solitude. I read this book in college and I was like what the crap is this?

Jason Pyles:	That's one of my wife's all time favorite books right there.

Rob Booker:	Yeah, right, okay. In that book there's a group of people that don't need to sleep anymore and I can't remember why. Let's say you didn't need to sleep, or let's say that now you only need to sleep for like two hours. What do you do with that time?

Jason Pyles:	Oh my goodness. I would still fill it up, you know what I mean? I would still not think I had enough time in a day, but I would watch movies probably, I would sleep a little more. I would do podcasting. Because presumably that would be in the middle of the night when everyone else is sleeping.

Rob Booker:	But what if you were unable to sleep. That's not even an option 'cause I know a lot of listeners are like, Oh, I would just go to sleep 'cause I have like 400 children and they're driving me crazy and I want to go to sleep.

Jason Pyles:	Right. So if I were unable to sleep, yeah, just podcasting and movies and maybe play with my kids more. Keep them up late or something.

Rob Booker:	That's really awesome. That's really great.

Jason Pyles:	Yeah.

Rob Booker:	I was thinking about this today 'cause I got up really early. I woke up and then I just didn't want to go back to sleep, I just wanted to get up and get going on everything. I realized that there have been times in my life whereas in particular someone who runs an online marketing website, like I sell stuff online, where it's not that I'm lacking the time, it's that I'm lacking knowing what I should do or I lack the motivation to do what I know I should do. It's not often. This is not true of everyone. I know that there are many people that listen to this show that just simply lack time, they don't lack the motivation and they don't lack the knowledge...

For continued transcript visit: http://marketingpodcastweekly.com/

Marketing Podcast Weekly   http://www.marketingpodcastweekly.com/   

Focus on Simplicity - Ep 008

Do you have an online business that seems impossible to monetize? For instance, many amateurs feel this way about generating income from audio podcasting. If you can relate to these sentiments, then Episode 009 of Marketing Podcast Weekly is a must-listen. 

In this episode your host Rob Booker talks with Jason Pyles about how to monetize his “hobby podcasts” about movies, Movie Podcast Weekly.com and Horror Movie Podcast.com. Marketing Podcast Weekly brings you strategies for marketing and specializing in marketing for the retail trading industry. Join us!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Full transcript for this episode:

Rob Booker:	Mr. Pyles.
Jason Pyles:	Good morning, sir. How are you, Rob?
Rob Booker:	Happy early morning.
Jason Pyles:	Yeah. I know. Right?
Rob Booker:	It is happy. Have you ever wanted to grow your podcast business?
Jason Pyles:	Yes. In fact, coincidentally, that's true. 
Rob Booker:	We had a conversation this week by email, and you brought up some really interesting thoughts about your podcast business.
Jason Pyles:	Yes, sir. 
Rob Booker:	Do you mind if I ask you a few questions?
Jason Pyles:	Oh, please. By all means.
Rob Booker:	All right. How many podcasts are you on specifically?
Jason Pyles:	Let's see. In terms of my movie related podcast business, I would say two. Yes.
Rob Booker:	Okay. How many episodes of those shows exist?
Jason Pyles:	Okay. Movie Podcast Weekly has 259 episodes, and then Horror Movie Podcast has about 129 episodes.
Rob Booker:	Nice. 
Jason Pyles:	Mm-hmm (affirmative).
Rob Booker:	Nice. 
Jason Pyles:	Yes. 
Rob Booker:	Lifetime downloads on those two podcasts?
Jason Pyles:	Okay. Collectively, it is now over ... It's over a million collectively.
Rob Booker:	Wow.
Jason Pyles:	It's like 1.3 million so far.
Rob Booker:	What are some lessons that you've learned along the way in producing, distributing, doing a podcast? What kind of lessons have you learned?

For complete episode transcript visit: https://marketingpodcastweekly.com/how-to-monetize-audio-podcasting-ep-009/

Marketing Podcast Weekly   http://www.marketingpodcastweekly.com/ 

How to Monetize Audio Podcasting - Ep 009

What is “The Grocery Store Test”? We’re glad you’re curious because that shows us that you have at least some interest in what we have to share with you! In Episode 10 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss a technique whereby you can realistically gauge and get some real-world sense of how interesting your offerings are (or aren’t) to the general public.

We also talk about the “Produce a Ton of Content Test,” and how you truly never know how a piece of content will be received until you test it on a real audience. We also discuss the multi-purpose versatility of most content and how it can be used in many ways and to great effect. If your content is working in one platform, then by all means, you should share it in other places, as well. We also discuss how insightful it can be to meet your customers in person because it helps you to better understand exactly what they want.

Marketing Podcast Weekly provides strategies for marketing, especially for those marketing in the retail trading industry. Join us to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:
http://moviepodcastweekly.com/ - reviews of new movies in theaters

http://horrormoviepodcast.com/ - for those who like horror movies, just in time for Halloween!

Full Episode Transcript:


Rob Booker: Mr. Pyles.
Jason Pyles: Good morning, Rob.
Rob Booker: How's my audio?
Jason Pyles: It's nice.
Rob Booker: All right, that's good. I raced in here. Set everything up.
Jason Pyles: Wow, you could be one of those-
Rob Booker: I wasn't sure.
Jason Pyles: Podcasting pit crew people.
Rob Booker: Podcasting pit crew people. Changed out the mics. Got the race car back on the road.
Jason Pyles: Yeah, I don't know how they do that because seriously it takes me like two hours to change a tire. I mean, it's ridiculous. People would just be amazed, but I could never. That would be the worst job for me on the earth is pit crew at Indy 500 or whatever.
Rob Booker: Yeah, that would be bad. Some people still change their own oil these days, right? Like they-
Jason Pyles: Yeah, that's what I'm told.
Rob Booker: Drive their car in the garage and they put a nonstick pan under the car, unscrew this thing and all the oil comes out. Like there's this one little screw in your entire car and if that one little thing is undone then all this oil comes ... It just seems very fragile. The whole thing just seems very fragile.
Jason Pyles: I know and why is the oil pan, which oil can be a flammable, right? Why is that on the bottom of the car? So, if you hit a bumpy or sharp rock and that's punctured-
Rob Booker: Right.
Jason Pyles: I don't know. That seems dumb.
Rob Booker: Why would you put something flammable in a pan?
Jason Pyles: Yeah, that too.
Rob Booker: It should be an oil barrel. Like a little mini barrel.
Jason Pyles: Yes. Now you're talking. I think we have an idea for a new car. It comes in any color you want as long as it's black. Right, Rob?
Rob Booker: As long as it's black. Right. Thanks, Henry Ford. That's good. That's great. So, how are things? You're getting ready for your big weekend event.
Jason Pyles: That's true. This weekend is our network meetup for our Movie Podcast network and it's exciting. People are starting to fly into town and we're gonna kind of start our festivities unofficially tonight.
Rob Booker: Oh, really? That's fantastic...

Full episode transcript visit: https://marketingpodcastweekly.com/the-grocery-store-test-ep-010/

The Grocery Store Test - Ep 010

We’ve all heard people say it. Perhaps you’ve even said it yourself. Some marketers will complain that Facebook ads are just a scam — just a way for Facebook generate more revenue. But is this true? Are Facebook ads truly a scam, or are people just not using them properly?

In Episode 11 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss strategies for marketing, particularly for those marketing in the retail trading industry. And in this episode we discuss why Facebook ads are effective (and we offer some insights on why they don’t pay off for some people). We also discuss strategies for maximizing your usage of your old content! Join us to learn more!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:
http://moviepodcastweekly.com/ - reviews of new movies in theaters

http://horrormoviepodcast.com/ - for those who like horror movies, just in time for Halloween!

Podcast Transcript:

Rob:	Mr. Pyles.
Jason Pyles:	Hey Rob, what's going on?
Rob:	You know I've got to tell you a lot is going on.
Jason Pyles:	All right good, let me hear it.
Rob:	How are you first of all? How did your event go?
Jason Pyles:	Oh it went very well. Thank you for asking me. It had a great turnout and it was just a total blast. It reminded me a lot of a wedding. You know how when there's a wedding you've got family that come in town and you spend long hours of prep. It's very stressful, lots of big social situations, but overall good memories, good times. That's what it was.
Rob:	Oh that's really great and you even had some of the food catered I saw on the Twitter.
Jason Pyles:	Oh yes, oh yes. Yeah a little bit of that. We had a director come in; Director Chris Peckover. 
Rob:	Nice.
Jason Pyles:	We screen his film Better Watch Out which is a Christmas horror comedy, which is a weird blend, but it was actually quite good and that was a relief because you know it's weird when you have the filmmaker there. It's like, what if we hate this movie? That's going to be awkward.
Rob:	Yeah right.
Jason Pyles:	It was good.
Rob:	Did you see Blade Runner?
Jason Pyles:	Oh yes, yes sir.
Rob:	And thumbs up, thumbs down, stars?
Jason Pyles:	Two thumbs way up as Roger Ebert used to say. Yeah, did you see it?
Rob:	No, I'm going to go next week. I can't wait.
Jason Pyles:	Okay, yeah, I would just recommend make sure you revisit the original.
Rob:	Okay.
Jason Pyles:	So you're fresh on that. Yeah, it's really helpful, but it's a fantastic experience.
Rob:	All right, so as you know the movie Blade Runner was not for everyone correct?
Jason Pyles:	That's true.
Rob:	There are a lot of people that didn't like the way the cars looked like they were, it's just cardboard put over children's wheelbarrows, or the plot lines seemed confusing, or there are now arguments that the character Harrison Ford wasn't really even a human the whole time.
Jason Pyles:	Yes, yes.
Rob:	All right so I haven't seen the second one, but you know there's a lot ... When I tell people I'm excited to see it, I get mixed reactions. Some people go, "You know that's not even a really good sci-fi picture." Anyway, I realize that we each are allowed to have our own taste when it comes to art, right?
Jason Pyles:	True.
Rob:	You can't teach someone to go into a movie and enjoy it. Maybe someone who is very open minded you can say, "Go see this movie with these other considerations in mind and you might enjoy the experience even though it's not your cup of tea."
Jason Pyles:	Yes, yeah that's true. The only thing I'd say side note. I would stop being friends with those people who don't like Blade Runner. Just kidding everybody.

For complete transcript visit: https://marketingpodcastweekly.com/are-facebook-ads-a-scam-ep-011/

Are Facebook Ads a Scam? - Ep 11

Regardless of your political leanings (because that’s not what this episode is about), in Episode 12 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles examine “The Donald Trump Method of Marketing.” No matter how you feel about the man, we think everyone can at least agree that his messaging attracts attention.
We discuss the importance of conflict and the effectiveness of choosing an enemy, even if that enemy is merely conventional wisdom or the traditional way of doing things. We also provide other provocative advice that will help you to market in an attention-grabbing manner. 

Marketing Podcast Weekly brings you strategies for marketing, especially for those marketing in the retail trading industry, so join us! 


Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:

moviepodcastweekly.com/ – reviews of new movies in theaters 
horrormoviepodcast.com/ – where we’re Dead Serious About Horror Movies.

moviepodcast.network/ – Eight different audio podcasts about new movies, westerns, sci-fi, horror, retro, classic monsters, geek, streaming movies, and more.

Full transcript for this episode:

Rob Booker:	Mr. Pyles.
Jason Pyles:	Hey, good morning, Rob.
Rob Booker:	What's happening in the world of marketing?
Jason Pyles:	Oh, my goodness. All kind of stuff, Rob. You know how it is.
Rob Booker:	I love it when you say, "All kinds of stuff," because that really actually could just mean anything.
Jason Pyles:	Seriously. I mean, that's how it is.
Rob Booker:	So I have some interesting thoughts today.
Jason Pyles:	Okay.
Rob Booker:	That are only interesting to me.
Jason Pyles:	Okay, well, we'll see about that. I usually think they're interesting, too.
Rob Booker:	All right. So I thought we would talk about like the Donald Trump method of marketing your product. 
Jason Pyles:	I'd love to hear that, what that method is. That's great.
Rob Booker:	I don't know if you've heard this, and not expecting that this had reached your ears, or whatever, you'd pay attention. But Donald Trump the reality television star is President of the United States. 
Jason Pyles:	I know. It's been a surprising development, I think.
Rob Booker:	Exactly, so I just found this out. Didn't believe it at first, but yesterday, it was confirmed. I did find it on Twitter to be true. 
Jason Pyles:	Yes.
Rob Booker:	He has essentially now destroyed or left for dead pretty much every political opponent he had along the way, and I thought that we could either lament the debasing of conversation, or whatever you want to call it, or we could moan about it, or complain about it, or we could be excited about it. Or, we could just break it down and that's what I thought we would do.
Jason Pyles:	Yeah, I would love to analyze this.
Rob Booker:	Okay, I think that one thing that many online marketers in particular miss, is that conflict is important, and that there are a lot of sociological studies that will show that when you engage in conflict, it brings a certain group of people together. And a lack of conflict leads to an incoherent, or disconnected, or even disloyal to each other kind of society...

For complete transcript visit: https://marketingpodcastweekly.com

Marketing Podcast Weekly   http://www.marketingpodcastweekly.com/  

The Donald Trump Method of Marketing - Ep 012

We’ll Return on Monday! Ep - 013

Every great marketer takes the time to reflect on the past. Sure, we should always be thinking about the future — onward and upward — and we’ll get to that, but there are benefits to pondering on the past. In Episode 14 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles talk about reflecting on something from our past that we could have started and maintained which would have paid off significantly by now in the present!

In this show, Rob encourages you to think about what you could start doing now, and if you continued to consistently do that thing going forward, how lucrative it could potentially be in the future. If this seems too abstract, you can think about it in simpler terms. Ask yourself this question: 10 years from now, what element of my business will I regret not focusing on more? What we’re talking about is the consequences of not making the changes that you know you need to make right now. We also discuss solutions for overcoming the fear of making changes. Join us for Episode 14 to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

The Consequences of Not Making the Changes You Know You Need to Make - Ep 014

Clarifying Your Customer List - Ep 015

You can learn a lot from mistakes, but it’s preferable to learn from the mistakes of others, instead of your own. So, in Episode 16 of Marketing Podcast Weekly, your hosts Rob Booker and the producer Jason Pyles provide a lot of terrible advice for how to run your online marketing business.

Typically this show gives you strategies for marketing, especially for those marketing in the retail trading industry, but not this time. All we have for you today is really bad advice! So, join us!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:

http://moviepodcast.network/ - a hub for movie-related podcast of all genres. Jason’s shows are http://moviepodcastweekly.com/ and http://horrormoviepodcast.com/.

Rob Booker:	Mr. Pyles.
Jason Pyles:	Hey Rob. Good morning. 
Rob Booker:	Good morning. My Skype updated. It's very different. 
Jason Pyles:	Oh yeah. Yeah. You can say that again. 
Rob Booker:	Wow. 
Jason Pyles:	I don't know what's going on with Skype, but they make me sad these things. 
Rob Booker:	It makes you sad. Well, speaking of things that make us sad, or make us laugh, I was wondering if we could have a conversation and we could just give some really bad advice about marketing together. 
Jason Pyles:	Oh yeah. 
Rob Booker:	We just come up with some ideas for some really bad advice. 
Jason Pyles:	Sure. That's easy. 
Rob Booker:	Okay. I've been looking forward to this. I think this sounds kind of fun. Jason, let's say we've got a friend out there and our friend ... You play guitar. I don't play guitar, but I do some marketing. Let's say we've got a friend out there that plays the guitar and they've decided they wanna open up an online, teach you how to play guitar shop. They wanna teach people how to play guitar. What are some really great ideas for, let's call this person, Jeremy. What are some great ideas for Jeremy if he wants to do a terrible job and not make any money?
Jason Pyles:	A terrible job. Okay. Well, you know, of late, we see that your business and career could be destroyed if you engage in any sexual impropriety that comes out, so he could potentially make that public knowledge. 
Rob Booker:	Yeah, that's a great first step to having a terrible business, is to act like a disgusting human being. 
Jason Pyles:	Yeah. Exactly. 
Rob Booker:	That is step one, just be a disgusting human being. Do it privately and have this secret belief that it will never get out. 
Jason Pyles:	Yeah. 
Rob Booker:	Yeah. 
Jason Pyles:	And under that umbrella, to being a disgusting human being, you know, being a racist or something like that, because ...
Rob Booker:	Good idea. Okay, so Jeremy is now a disgusting harasser of everyone ...
Jason Pyles:	Right. 
Rob Booker:	and also a racist. This is great. The alternative to this for our dear listeners, whom we love very much ... The alternative would be to be an upstanding citizen, treat people right. Start from there. A lot of people don't think about this. Before you start an online business, it's not about the product. It's not about how much you know. It's about being a decent human being...

For full transcript visit: https://marketingpodcastweekly.com/really-bad-advice-for-how-to-run-an-online-marketing-business-ep-016/