Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in-ready home, creating a budget that factors in innovation, and the recently wrapped up Market Proof Academy.

 Market Proof Marketing

Rebranding a Home Builder with Roka Music

Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more!

Stretching Your Creative Content Muscles

Kevin Oakley, Andrew Peek, and Jen Barkan discuss what to say when you have nothing to say to people who have been on your waitlist for a long time. Plus the team discusses why professionals can no longer fake it until they make it, and the team discusses Kevin’s latest article on the "3 inconvenient truths to buy online".

You Can’t Fake It Until You Make It Anymore

Kevin Oakley is joined by Jessi Kelly, the Vice President of Sales and Marketing at Stylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career.

Curiosity Over Perfection with Jessi Kelly

Kevin Oakley was joined by Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. 
 
Kevin and Cassie also discuss:
Why simplification is key for consumers when there are so many choices.
Planning Events and Micro-events for the public and homeowners
How they communicate with the HOA
How long they created an interest list and why they made a full block of homes before Nexton went to sale.
What and who is “Bo Knows Nexton”

Mastering Master Plan Communities with Cassie Cataline

Kevin Oakley is joined by Jack Burlinson, Founder and CEO of Stageglass, and Isaac Kassab, Head of Growth at Stageglass. Together they discuss how to turn construction documents into interactive video-game environments, who Wows them in the industry and in life, along with how they create certainty with renderings.

Turning the World Upside Down with Jack Burlinson and Isaac Kassab

Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!

Is The Spring Selling Season Here?

Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.

Diving Into Home Builder Data with Rick Holmes and Alan Ratner

Kevin Oakley is joined by Nicole Maggio-Deaton, the Marketing Manager for Chesapeake Homes and is celebrating nine years with them. She shares about her journey through earning her degree in Business Administration with a focus in Marketing and landing a position with Chesapeake Homes as a Sales Agent that eventually led her back to Marketing. Together, they talk about how having a background in sales can really benefit those going into marketing but also highlight the mental shift one has to take in order to switch over.

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Ep 283: Letting Go and Shifting Mindsets

In this episode, Beth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, real talk about what Mercedes at The Masters can teach builders about intentional brand experiences.

Ep 381 - The Scooby-Doo Method

Kevin, Julie, and Jackie dig into what makes marketers truly effective—and it’s not AI shortcuts or chasing answers. It’s all about process-driven thinking, asking better questions, and letting customer voices actually shape strategy. From candid interview questions to why you shouldn’t panic over tariffs, this episode is packed with truth bombs, laughs, and one very real fear of needles.

Ep 382 - Your First 3 Ideas Always Suck

Kevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and instead double down on differentiation, deliberate marketing, and human connection. Plus: why AI-generated content might begin hurting your SEO, and what billiard balls can teach you about chaos and prediction.

Ep 383 -You’re Not as Ready as You Think

Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.

Ep 384 - DYC Education Deep Dive – Special Takeover Edition

In this episode, the team dives into why smart, intentional content is still the most effective marketing tool builders have - especially in a slower market. They break down AI trends, pricing pivots, and the return of resale competition, reminding marketers to stop oversimplifying strategy with “more ads.” Plus, deep thoughts on brand experiences from Disney to Chick-fil-A, and why sometimes the most market-proof thing you can do is just care more than your competitors.

Ep 385 - Content Still King - Now With Receipts

Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.

Ep 386 - The SEO Lie You Didn't Know You Bought

In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie nights and panic cleaning to organizing ad accounts and analyzing the Q1 Online Sales Benchmarks, this episode covers the serious and the silly. Plus, a detailed recap of the most recent Market Proof Marketing Academy, thoughts on Google's AI ad integrations, and a reminder that your brand lives well beyond your website.

Ep 387: Books, Buzzwords & Benchmarks

In this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.

Ep 388: Can't Stop, Won't Stop Connecting Ideas

This week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.

Ep 389: Fix the Pics Before the Price

In this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma City. From gluing sales contracts to leading an entire company, Steve shares the mindset shifts and hard-earned lessons that helped him grow beyond his original marketing role.  It’s a conversation packed with career wisdom, hilarious stories, and a preview of what Steve will bring to the stage at this year’s Online Sales & Marketing Summit.

Market Proof Marketing

Ep 390: Punch Above Your Weight with Steve Shoemaker

Can marketers and advertising take over your brain with Jedi mind tricks? Just a little bit… Influence is this week’s 360 topic.

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Jedi Mind Trick Zombies

You know we love photos, but you can’t always use a photograph… and sometimes there may be something even better. This week we’re having a conversation on visualization – renderings, interactive visualization tools, animation, and more!

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Conversation On Visualization

Both Andrew & Becca are in the pre-start phase of their new home experience. The contract's signed, but the homes haven't begun construction yet. Hear their perspective on the good, the bad, and the... missed opportunities?

A Tale Of Two (Pre-Start) Houses

What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus... #ChickenSandwichWars, Facebook special ad categories and more.

Camping with Carrie Rogiers

Kevin speaks with construction industry consultant, business coach and mentor Shawn Van Dyke to learn how trades and craftsmen are faring in the current business climate, and how they can build a recession-proof business for today and years to come.

Building a Recession-Proof Business with Shawn Van Dyke

We can hardly believe it, but this is the 100th episode of Market Proof Marketing. Due to circumstance, this episode doesn't come with the fanfare we'd originally imagined, but it does involve deep thinking about what marketing and branding means for home builders and the real estate industry at large. Our guest this week is Brian Boero, CEO of 1000Watt, a creative agency for real estate companies.

Branding and Beliefs with Brian Boero

Our special guest is Linnea Chapman, Marketing Director at Trumark Homes in Northern California. Learn how her career journey has taken her from art history to home building, and how she continues to approach her work with a curious, thoughtful mind. Kevin, Andrew and Becca also discuss the tremendous opportunity that exists for home builders today. But it won't last forever, potentially not even the rest of the year, so "make hay while the sun shines."

Leading with Curiosity with Linnea Chapman

The DYC marketing team examines why builders shouldn't give away swimming pools, dissects news stories from the worlds biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin...

Ep 111: No Free Swimming Pools

In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also... Becca's big news, three new dates for Market Proof Marketing Academy, and more.

Design Gallery Inspiration with Ben Rutt

The 2023 NAHB Award Winning Podcast for Best Professional Industry Insight Series. A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

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