These 'older' hits already had a power intro. But now they've been updated to fit better into the current imaging style of MNM in 2021!

MNM | 2021 UPDATED POWER INTROS

BIG HIT
SINGTRO
COLDPLAY BRANDED INTRO
MNM BIG HIT COMPILATION
MNM1000 NR 1
MNM GEN M CUSTOM CUT
MNM THROWBACK CUSTOM CUT 1
MNM THROWBACK CUSTOM CUT 2
MNM TRUCK RADIO
VAARWEL PETER
COUNTDOWN TO 2022

MNM | IMAGING 2021 - Q4

A selection of imaging from January - May 2022:

1.	PI - HITS RADIO - ANNE MARIE & LITTLE MIX - KISS MY
2.	PI - HITS RADIO – MIMI WEBB – HOUSE ON FIRE
3.	PROMO – HITS RADIO -  HITS LIVE WINNING WEEKEND
4.	ON STAGE INTRO – HITS LIVE – BECKY HILL
5.	PROMO – HITS RADIO PRIDE – THE PRIDE MIX
6.	TOP AND BED – CLYDE 1 - CASH REGISTER
7.	TOP AND BED – METRO RADIO – STEVE AND KAREN’S PARTY PLAYLIST
8.	PROMO – HITS RADIO – CASH REGISTER – SUMMER 
9.	PROMO – HITS RADIO – THROWBACK

HITS RADIO NETWORK | JAN - MAY 22

A jingle package to cherish

Part of the Belgian NGroup (Nostalgie, Nostalgie+ and NRJ), Chérie is a digital radio station launched online in 2015 and on DAB+ in 2019. It’s the cousin of Chérie FM in France with a specific strategy and positioning for the Belgian radio market.

Chill, smooth and easy-listening, Cherie’s musical programming is tailor-made for young adults between 25 and 45 who want to slow down the rushy rhythm of their lives. Reflected in their slogan Chérir la vie en Musique (Cherishing Life in Music).


Brand & format promise

“As a pop-soft format, we aim to conciliate this relaxing feeling to new music trends, which PURE Jingles has perfectly understood”, brand manager Lydwine Derny says. “It’s also very important to us that our brand & format promise is being translated through our imaging. PURE’s sound design is a huge part of our station’s identity.”

“They have worked on the basis of inspirational tracks and made very good creative propositions. The team knows very well what it’s doing, is always looking forward to feedback and deals with it fast and easily. We were also invited to attend the vocal session, which has been a great pleasure. Efficient in a relaxed atmosphere.”

Chérie Belgique  - Belgium | Demo

When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

DEMO MNM VORM SEPT 2022

MNM • POWER INTROS • COMPILATIE 2022.1

MNM • POWER INTROS • COMPILATIE 2022.3

The Number 1 Chart show, imaged by the #1 jingle company

This Friday, the national Dutch chart show Top 40 has a remarkable new entry. Radio 538, market leader in The Netherlands premieres with a new jingle package. The Top 40 marks the ultimate weekend kick-off, playing the forty most popular songs of the week. The current and diverse styles of today’s songs now majorly influence the dynamic and uplifting chart show imaging. 

The custom jingle dept. of Top Format cooperated closely with Radio 538 host Jeroen Nieuwenhuize and imaging director Chris Hartgers in order to create the best chart show package. The package exists from main ID’s, shotguns, personality ID’s and an astounding set of talk-over beds. This brand new package contains over 200 different elements. Besides the weekly 40 best songs, the iconic Top 40 show opener song is completely re-designed and arranged to become a massive hit at its own!

Top Format’s Top 40 for Radio 538 can be previewed this Friday at www.topformat.com.

Credits: 
Chris Hartgers (Imaging Director, Radio 538) 
Jeroen Nieuwenhuize (Top 40 host, Radio 538) 
Roderick Schüssel (Musical Imaging Director, Top Format) 
Bart van Gogh (Consultant, Top Of Mind Media branding)

MNM | IMAGING 2021 - Q4

Marnix Westhuis

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