Name: MNM | IMAGING 2022 - 1 by Marnix Westhuis
Duration: 2 min 9 s
Description: Alle rechten voorbehouden aan VRT, MNM & Brandy

The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”

“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions of a non-stop music sweep, and maintain a forward momentum instead. In this context, along with short jingles, Power Intros are conducive to a longer Time Spent Listening and higher market share.”

The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”

Sky Radio - Netherlands | Demo

BBC Radio 1 - Power Intros - Winter 2021

MNM | IMAGING 2022 - 1

Powerintros April 2022

Imaging Blueprint is always first for branding new music!
Last month our clients owned music by Harry Styles, The Weeknd and Megan Thee Stallion before their competition!

Imaging Blueprint is the first artist focused radio production service. It features an innovative, online database containing thousands of audio files including sound design, music beds, artist-imaging workparts, vocal work parts, topical elements and much much more!

This is a small demonstration of audio uploaded to Imaging Blueprint throughout the month of March 2022.
For more info go to www.imagingblueprint.com or www.premierenetworks.com

Imaging Blueprint - Highlights - March 2022

Mikel Vilchez HightLight 2022 003

NRK MP3 | BEATMIXES JANUARY/MARCH 2022

IMAGING | 538 PROMO F1 (FT. SJOERD KONIJN) + POWERINTRO'S

IRON FIST EUPHORIA

A mixture of songs about various things that happened, and happen, in an office. Based (loosely) on real world happenings from the last 20 years.

MNM | IMAGING 2022 - 1

Marnix Westhuis

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