Ben Goldstein has been creating content for more than a decade. Building on a foundation in journalism, Ben was one of the pioneers of mixed martial arts reporting. Though his work looks much different now, many of the key insights into effective digital content that made successful then are driving his success now. Today, he is a Content Manager for Nutshell, a breakout CRM, and uses content marketing to capture new customers in a hyper-competitive space.

My conversation with Ben covers a wide range of topics, driven partially by my lingering passion for all things combat sports, but we cover some powerful marketing and sales ideas. Those topics include:

-The Nutshell product and how it has set itself apart in a space occupied by well-established giants
-A practical philosophy for how to think about content marketing and the nature of its potential for ROI
-How to rethink guest posts and collaborations for efficiency and more effective backlinking strategies

And there’s so much more. This is one of my favorite interviews to date.

Visit Nutshell.com to learn more about their CRM product.

Ben Goldstein – Content Marketing Manager at Nutshell – The Open Boardroom Ep. 18

Dan Hudock has decades of sales experience and is the owner of a Sandler Franchise. Dan has worked with hundreds of business owners and sales leaders to help them grow their businesses, and I was fortunate enough to meet Dan through a mutual client and to then become of his students. It was the best business decision I ever made.

In this podcast, Dan talks about:

•	How technique is a part of a larger picture of what ultimately makes a salesperson effective
•	How to think about and how to approach sales coaching and training
•	The role that company culture plays in the success of a sales team

Dan has a deep well of insights into sales, and though we just scratched the surface of that knowledge, there are some fantastic nuggets of wisdom in this interview.

To learn more about Dan and to take him up on his offer of visiting one of his classes for free, go to his website (https://www.dan.sandler.com/).

Dan Hudock – Sandler Sales Trainer – The Open Boardroom Ep. 19

Jason Brown currently serves as the Interim Director for the Carnegie Science Center, an iconic science and education destination in Pittsburgh. Prior to managing this sprawling organization and its ever-changing programs, exhibits, and initiatives, Jason was an educator and a business owner, and he draws upon those experiences each day to move the organization forward.

In this podcast, Jason and I talk about:

-The challenges of managing a large organization with multiple teams and departments
-How the Carnegie Science Center mixes their brick & mortar programs with broader outreach to serve stakeholder inside and outside of the center itself
-How teaching on an Indian reservation changed his perspective on education forever
-What he has learned about the nonprofit space and how he grapples with everything from funding to measuring the impact of a program

Jason is quite the storyteller and his perspective will be insightful for business owners and nonprofit leaders alike.

Note: During the show, we spend a few minutes talking about Jason’s RocketBook, his physical-to-digital journal that he uses to keep himself and his teams on the same page.

Marshal Carper