FOR MORE INFO: www.romanoffconsultants.com or text your email to (646) 863-5601.
 
Our guest is Mike Ramos, Marketing Director at The Credit Pros and he is sharing his experience on how to drive fast growth and turn your prospects into customers.

Topics covered:
- Driving explosive growth and doing it authentically 
- Designing customer journey, and customer experience on website
- Getting traction in your demand generation campaigns
- Being a pioneer and leverage technologies available

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E2: How to do lead generation in an authentic way

FOR MORE INFO: www.romanoffconsultants.com or text your email to (646) 863-5601.

Our guest Jef Goldberg, is the CEO & Founder of SirCoupon, With an impressive marketing leadership resume and 24+ years of experience, Jeff also holds a patent and was awarded a leadership and innovation award while at IBM for developing various solutions. He is passionate about helping companies activate their omnichannel capability and drive customer and prospect loyalty with his new solution, SirCoupon.

Topics covered:
- Driving loyalty and brand preference through using the power of marketing technologies
- Customer Engagement and what it means for brands today
- How to easily embed personalized offers within Marketo emails
- About SirCoupon: integration with Marketo and how to offer your customers consistent and relevant offers in omnichannel environment

With an exceptional lineup of guests from the industry, we are focusing on sharing ideas and challenging marketers to be innovative. The series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant from Romanoff Consultants. Would like to join the conversation or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E3: Loyalty programs and customer experience in today's world

www.romanoffconsultants.com
FOR MORE INFO, text your email to (646) 863-5601

Our guest is Jib Hunt, Director of Marketing Communications and Demand Generation at 1010data, and is one of the top leaders in marketing automation/CRM industry. With his thought leadership outlook on marketing, Jib is sharing his advice on how to drive performance excellence and supercharge your marketing automation.

Topics covered:
- Where to start, assessing your Marketo instance
- Managing change in the organization, allowing for innovation while keeping up execution
- Having the right information to make decisions on
- Keeping up with industry trends

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E4: Where to start and how to supercharge your marketing automation

http://romanoffconsultants.com/ 
FOR MORE INFO, text your email to (646) 863-5601

Ayana Nickerson has been at the forefront of education and certification programs for over 20 years. A Senior Executive with extensive experience in Fortune 500 Companies and Not-For-Profit Associations. Providing a broad range of expertise in strategy, operations, organization and change, and program management, Ayana’s passion is to deliver sustainable results.

Topics covered:
* Value of getting Marketo Certified Expert certification
* Requirements to get marketo certified
* Improvements Marketo made to the certification in 2017
* Current Marketo certification options and how to go about it
* Cost of the exam, requirements, and preparation materials

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to http://romanoffconsultants.com/.

S1E5: How to Get Marketo Certified

FOR MORE INFO, www.romanoffconsultants.com

This episode’s guest, Boris Bauer who is Chief Digital Officer at ‎TEMPO Strategic, brings his perspective on creating and executing digital campaigns that helped launch new products and services, improve digital footprint and brand awareness, and increase profits and retention rates. TEMPO Strategic is a digital agency that helps clients harness the MarTech stack and drives new business through a focus on evidence based marketing.

Topics covered:
- Evidence based decision making
- Keeping up with the latest in marketing technologies
- Establishing measuring metrics and improving performance
- Natural search and driving traffic to website
- Advantages of being focused and performance analytics

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E6: Breakthrough decisions in digital marketing

FOR MORE INFO, www.romanoffconsultants.com

In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals.

Topics covered:
- Using social throughout marketing ecosystem, creating omnichannel experience
- Connecting valuable insights data with Marketing Operations world
- Tracking ROI on Social Media
- Shift to social media growth and engagement

We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.

S1E7: How to Use Social Media to Drive Demand and Achieve ROI in Unique Ways

FOR MORE INFO: www.romanoffconsultants.com.

Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.

Topics covered:
– Summary of the GDPR requirements  for marketers
– What to expect: now vs after May 25th
– How to run a successful opt-in campaign
– Steps to prepare

For more information on the upcoming GDPR regulation, go to www.eugdpr.org.

S2E1: GDPR for Marketers - DECODED

Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of the new legislation for company leadership.

Our guest, Jason Wisdom is the Chief Technology Officer at Aponia, a New York startup providing data solutions around Data Analytics, IT Security, and Risk Management programs. Jason is a leader in the industry with deep experience in both enterprise and startup technology environments and often acts as a liaison between business and technical units. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.

Topics covered:
- Making sense of your company data
- Connecting the dots, what are marketers responsible for
- Tips for success for leaders
- Steps to prepare, don't be the first one in a hot seat

For more information on the upcoming GDPR regulation, go to www.eugdpr.org.

GDPR Don't Be the First One in a Hot Seat

S2E2: GDPR - Don't Be the First One in a Hot Seat

Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing overall, and our guest is Peter Bell, Senior Director of Marketing at Marketo EMEA. 

Our guest, Peter Bell is an experienced executive with deep knowledge of the software industry and online media and over 25 years in marketing contributing to the success of some of the most recognizable global product brands. His specialty is understanding key market trends and developments and identifying the strategic implications to current products and services. An early pioneer in the PC & Internet sector, Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever. Currently, Peter leads Marketo's marketing in EMEA.

Topics covered:
- Privacy laws and direct impact on marketing
- How to engage with your customers and create lasting trust
- Using data to be relevant
- From compliance to better marketing
- Using data to be relevant

Download Marketo Marketing Post-GDPR: Two Tribes of Marketers report here: www.marketo.com/analyst-and-other-reports/the-two-tribes-of-marketing-marketing-post-gdpr-research-report/ 

For more information and details on GDPR regulation, go to www.eugdpr.org.

Read more on GDPR at romanoffconsultants.com/gdpr.

S2E4: GDPR and Evolution of Data Marketer

I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss leadership in marketing today, gaining a winning mindset, succeeding as a female in Tech, and proving your worth.

Jessica Kao, is the Director of Client Services at Digital Pi. She’s a Marketo Champion of the year and Marketo Certified Expert. Jessica is a frequent speaker, global marketer, demand generation expert, and a marketing operations leader. She also runs the Marketo User Group in Silicon Valley.

Topics covered:
- Measuring performance can be overwhelming
- Females in Tech: taking the leadership role
- Gathering your information and sharing insight
- Proliferation of data, more is not better
- Changing your mindset, using benchmarks and goals

Check out our podcast series on https://romanoffconsultants.com/topics/blog/podcasts/.

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