A crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.

5 crippling public relations mistakes to avoid

You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.

Authentic social media to the rescue in a crisis

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.

Don't try to bury bad news on a Friday

What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.

When tech goes down, the show must go on

The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.

Are your spokespersons just NPCs in the media?

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.

5 Cs of speechwriting for the C-suite

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.

4 tips of AI prompt engineering for PR

If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.

5 Leadership lessons from aviation

Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.

3 critical steps on how PR can help you with ESG

What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.

Top 5 PR strategies that work

Podcast content from both microwire.news and mcgallen.com sites, on tech, marketing, communication and leadership. For more information, visit https://mcgallen.com.