EMMITT RHODES - How Can You Mend A Broken Heart

WEDNESDAY SEPTEMBER 12 2001 – YESTERDAY

Everything changed mid-morning on September 11. 

Radio stations scrambled to figure out how to cover the most important story of our lives. 

Although I was offered no assistance. I didn’t need it.   I was prepared. 

The first week I was on the air, it was early May, 1970.  You know the rest, “Four Dead in Ohio.” 

I found myself covering a new American revolution. 

I’ll never forget what it felt like to be on the air for Elvis and John Lennon’s deaths.  

Ghostly, shocking heartbreaking.

In Orlando, I was on the air when the Challenger exploded directly over my radio station’s studio. 

My show, Jeff & Jeff on Richmond’s XL 102 our Gulf War coverage national recognition. 

We were named Virginia's Best Morning Show by the Virginia Association of Broadcasters four times.

So when the unthinkable became reality, I was prepared to switch gears instantly to serve my listeners and help them to get them through this unbelievable, unthinkable nightmare. 

On Wednesday, September 12, my audience awoke in literal shock.
As they had for more than a decade, (and for XL 102’s 28 years of rock’n’roll)  they came to us and we did our best to they help them through feelings and fears that were unimaginable when we said goodbye the day before. 
This 4 minute clip is a composite of my September 12 show.  
When I listen to it, I can feel all of the terror, heartbreak and alarm of the moment.   

It's a tough listen. 
I believe that the shows that I did (with the help of Lucas Foxx who ran the board brilliantly) for the two weeks following 9 11 were the best work I have ever done. 
As my sweet grandma would say, “Geev a lisen.”




9 12 - The Day After XL 102

WEDNESDAY SEPTEMBER 12 2001 – YESTERDAY. 

Everything changed mid-morning on September 11. 

Radio stations scrambled to figure out how to cover the most important story of our lives. 

On Wednesday, September 12, my audience awoke in literal shock.

As they had for more than a decade, (and for XL 102’s 28 years of rock’n’roll)  they came to us and we did our best to they help them through feelings and fears that were unimaginable when we said goodbye the day before. 

This 4 minute clip is a composite of my September 12 show.  

When I listen to it, I can feel all of the terror, heartbreak and alarm of the moment.   

It's a tough listen. 

But it's important to remember how we felt, and for that reason, I re-post it this morning

9 12 - The Day After XL 102 Jeff McKee

Jeff Cohen & Bill Cross Classic Award Winning Sounds Unlimited "They Don't Rub Cheese on your Neck" Commercial

Once upon a time in Orlando, Florida Bill and Jeff created some of the most creative, outrageous, absurdly successful radio commercials anybody had ever heard. 

By request, we'll post a few.  

As strange as it may seem, people in Orlando integrated "They Don't Rub Cheese on Your Neck" into their vocabulary.

And the guys from Sounds Unlimited who gave us unlimited freedom, were rewarded financially if you get my drift.

This one is typical - it's called "The Endless Bummer"

mckee102