Google Ads are not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales.

Show up at the top of Google search results and increase your online sales. When you make it easy for potential customers to find you on the world’s number 1 search engine, you can grow your web traffic and boost your revenue.

With few dispensaries taking advantage of Google Ads, launching ads now can help you score a larger piece of the market.

Join us during our 60-minute webinar and learn: 
* The ten types of Google Ad campaigns your dispensary should run to get more people to your website 
* How to choose the best mix of ad types for your location
* Measure campaign results and learn tips for optimizing your ads

Plus, maximize your advertising budget!

________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

________________________________________

Want more great cannabis marketing tips?!

Hit subscribe and you'll be notified when we launch our weekly webinar.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: www.linkedin.com/company/mediajel/
Follow us on Instagram: www.instagram.com/mediajel/

Let's strategize about your business: www.mediajel.com/contact-us/

Get Seen: 10 Different Ways to Advertise Your Cannabis Store on Google

Over 25 million people are expected to attend music festivals in 2022, don’t miss out on reaching these attendees with our top music festival marketing strategies for your cannabis brand! 

Capturing cannabis audiences from a local music festival can benefit your business year over year. Short-term benefits could mean boosting website traffic, moving product off the shelves, and potentially huge increases in sales. 

Music festival goers are a loyal bunch, so make sure your cannabis brand is front and center. Tune in and learn how to target this valuable audience.

During our 60-minute webinar, you’ll learn:

• To build your audience pool: Learn how to aggregate your data, as well as target cannabis consumer device IDs.
• What is geofencing? Understanding location-based cannabis marketing
• Learn what to include in your creative so your ads stand out

You won’t want to miss this, listen now.

________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/
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Let's strategize about your business: https://www.mediajel.com/contact-us/

4 Music Festival Marketing Strategies for Cannabis Brands

As cannabis acceptance increases in the U.S, more states are expanding legalization from medical to recreational sales. 

New Jersey recently passed legislation allowing its medical cannabis retailers to transition to adult-use sales. Wondering how your marketing strategy should shift to include this estimated 1.3M recreational cannabis user market?

What You'll Learn
States that allow adult-use cannabis see about $37.5 million more in revenue than medical-only cannabis states. The opportunity for growth in New Jersey marijuana dispensaries is available, is your business ready for the influx of customers? 

Join our webinar to understand more about how to prepare your business for a recreational cannabis market, what challenges your business may face, and how to update your medical dispensary marketing to capture adult-use markets online.

During our 60-minute webinar, you’ll discover:

• Challenges dispensaries may face when transitioning from solely medical use to include recreational sales 
• Shifting your marketing language to connect with new adult-use consumer archetypes.
• How to find and grow your new customers with paid search, SEO, and display advertising.

Thank you for listening, let us know what you learned!

________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/

Follow us on Instagram: https://www.instagram.com/mediajel/

Let's strategize about your business: https://www.mediajel.com/contact-us/

Emerging Market Alert: New Jersey Cannabis Dispensaries

It can be challenging to determine the worth of an early-stage cannabis company, yet, it is a vital component to the success of your capital formation process, especially if your firm is pre-revenue. 

Potential investors must understand the worth of your firm to assess risk and potential return. Your valuation should have a credible format with industry-standard methods and references. 

Discover how to determine your company's valuation with Calvin Shannon, CPA, and Cory Parnell, CPA, CVA, of Bridge West LLC,  two prominent business finance specialists with 25 years of expertise.

During our one-hour webinar, you’ll learn:

• Why would a cannabis company need a valuation?
• What is the “Standard of value” and why is it important?
• How is a valuation performed?
• What information is considered?
• What approaches are used when valuing a cannabis company?
• What services do valuation professionals provide?
• What is a 409A valuation?

You’ll also learn the lingo of company valuations – DCF, NPV, Multiples, Comps, COG, CAC, Cash Burn, WACC, Runway, Weighted Averages – and discover who should calculate the valuation and when.

________________________________________

Want more great cannabis marketing tips?!

Hit subscribe and you'll be notified when we launch our weekly webinar.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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Let's strategize about your business: www.mediajel.com/contact-us/

Understanding the Valuation Process for Cannabis Companies with Bridge West CPAs

Are you daydreaming of expanding your cannabis brand into new states?

Many cannabis companies are ready to capitalize on new markets and transition their strategies into expansion mode. 

If you are considering entering a new state, it is crucial that you have a solid game plan ready, an established team, and partners you can trust. 

Typically expansion takes a minimum of 6 – 18 months to complete, do you have your target market research, business goals, sales forecast, and product positioning in place?

In this webinar, we will be crossing state lines to discuss market expansion with cannabis industry veteran Joe Hodas, CMO of Wana Brands.

During our 30-minute webinar, we’ll cover:

• Launch plan: How to determine which markets are best for expansion
• Partner relationships: Building a trusted team and outlining contractual obligations
• Education: Developing a brand that creates and supports community

Don’t miss this webinar if you have your sights set on nationalizing your cannabis brand. Plus, the race to the bottom, what Joe’s thoughts are on discounting to stay competitive.


________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinar. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

Follow us on LinkedIn: https://www.linkedin.com/company/mediajel/
Follow us on Instagram: https://www.instagram.com/mediajel/

Let's strategize about your business: https://www.mediajel.com/contact-us/

Market Entry Strategies for Cannabis CPG Brands

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.

Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?

• Increase store visits and sales by serving ads tailored to audiences interested in your products that live or work near your retail location.
• Boost short-term revenue and connect with cannabis tourists visiting your town from across the nation.
• Retarget consumers nationwide using look-back audiences of cannabis enthusiasts who attended a conference, sporting event, or music festival. 

We’ll discuss these topics and more with Ted Montanus, Vice President of Global Strategy at MediaJel, in our upcoming webinar. Ted is an experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales, he also provides expert consulting services in retail and media.

Join us for an engaging webinar where we’ll delve into the incredible world of location-based cannabis marketing and the targeting and messaging possibilities available using geo-targeted technology.

During our 60-minute webinar, you’ll discover:

• The differences between geofencing and geoframing, plus campaign strategies that increase revenue.
• Radius Targeting, Competitor Targeting, and Landmark Targeting strategies and the enticing offers we recommend using.
• How to create finely tuned audience segments by combining location data with demographic insights to ensure messages resonate.

In an era where personalization is paramount, learn to engage with consumers ready to purchase using messaging tailored to their geographical location and browsing behavior. Save your spot, and we’ll show you how!

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Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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Let's strategize about your business: www.mediajel.com/contact-us/

Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing

MediaJel

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