Google Ads are not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales.

Show up at the top of Google search results and increase your online sales. When you make it easy for potential customers to find you on the world’s number 1 search engine, you can grow your web traffic and boost your revenue.

With few dispensaries taking advantage of Google Ads, launching ads now can help you score a larger piece of the market.

Join us during our 60-minute webinar and learn: 
* The ten types of Google Ad campaigns your dispensary should run to get more people to your website 
* How to choose the best mix of ad types for your location
* Measure campaign results and learn tips for optimizing your ads

Plus, maximize your advertising budget!

________________________________________ 

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Hit subscribe and you'll be notified when we launch our weekly webinars. 

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Want more great cannabis marketing tips?!

Hit subscribe and you'll be notified when we launch our weekly webinar.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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Let's strategize about your business: www.mediajel.com/contact-us/

Get Seen: 10 Different Ways to Advertise Your Cannabis Store on Google

Over 25 million people are expected to attend music festivals in 2022, don’t miss out on reaching these attendees with our top music festival marketing strategies for your cannabis brand! 

Capturing cannabis audiences from a local music festival can benefit your business year over year. Short-term benefits could mean boosting website traffic, moving product off the shelves, and potentially huge increases in sales. 

Music festival goers are a loyal bunch, so make sure your cannabis brand is front and center. Tune in and learn how to target this valuable audience.

During our 60-minute webinar, you’ll learn:

• To build your audience pool: Learn how to aggregate your data, as well as target cannabis consumer device IDs.
• What is geofencing? Understanding location-based cannabis marketing
• Learn what to include in your creative so your ads stand out

You won’t want to miss this, listen now.

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Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

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Let's strategize about your business: https://www.mediajel.com/contact-us/

4 Music Festival Marketing Strategies for Cannabis Brands

As cannabis acceptance increases in the U.S, more states are expanding legalization from medical to recreational sales. 

New Jersey recently passed legislation allowing its medical cannabis retailers to transition to adult-use sales. Wondering how your marketing strategy should shift to include this estimated 1.3M recreational cannabis user market?

What You'll Learn
States that allow adult-use cannabis see about $37.5 million more in revenue than medical-only cannabis states. The opportunity for growth in New Jersey marijuana dispensaries is available, is your business ready for the influx of customers? 

Join our webinar to understand more about how to prepare your business for a recreational cannabis market, what challenges your business may face, and how to update your medical dispensary marketing to capture adult-use markets online.

During our 60-minute webinar, you’ll discover:

• Challenges dispensaries may face when transitioning from solely medical use to include recreational sales 
• Shifting your marketing language to connect with new adult-use consumer archetypes.
• How to find and grow your new customers with paid search, SEO, and display advertising.

Thank you for listening, let us know what you learned!

________________________________________ 

Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinars. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

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Let's strategize about your business: https://www.mediajel.com/contact-us/

Emerging Market Alert: New Jersey Cannabis Dispensaries

It can be challenging to determine the worth of an early-stage cannabis company, yet, it is a vital component to the success of your capital formation process, especially if your firm is pre-revenue. 

Potential investors must understand the worth of your firm to assess risk and potential return. Your valuation should have a credible format with industry-standard methods and references. 

Discover how to determine your company's valuation with Calvin Shannon, CPA, and Cory Parnell, CPA, CVA, of Bridge West LLC,  two prominent business finance specialists with 25 years of expertise.

During our one-hour webinar, you’ll learn:

• Why would a cannabis company need a valuation?
• What is the “Standard of value” and why is it important?
• How is a valuation performed?
• What information is considered?
• What approaches are used when valuing a cannabis company?
• What services do valuation professionals provide?
• What is a 409A valuation?

You’ll also learn the lingo of company valuations – DCF, NPV, Multiples, Comps, COG, CAC, Cash Burn, WACC, Runway, Weighted Averages – and discover who should calculate the valuation and when.

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Hit subscribe and you'll be notified when we launch our weekly webinar.

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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Understanding the Valuation Process for Cannabis Companies with Bridge West CPAs

Are you daydreaming of expanding your cannabis brand into new states?

Many cannabis companies are ready to capitalize on new markets and transition their strategies into expansion mode. 

If you are considering entering a new state, it is crucial that you have a solid game plan ready, an established team, and partners you can trust. 

Typically expansion takes a minimum of 6 – 18 months to complete, do you have your target market research, business goals, sales forecast, and product positioning in place?

In this webinar, we will be crossing state lines to discuss market expansion with cannabis industry veteran Joe Hodas, CMO of Wana Brands.

During our 30-minute webinar, we’ll cover:

• Launch plan: How to determine which markets are best for expansion
• Partner relationships: Building a trusted team and outlining contractual obligations
• Education: Developing a brand that creates and supports community

Don’t miss this webinar if you have your sights set on nationalizing your cannabis brand. Plus, the race to the bottom, what Joe’s thoughts are on discounting to stay competitive.


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Want more great cannabis marketing tips?! 

Hit subscribe and you'll be notified when we launch our weekly webinar. 

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-business-resource/

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Market Entry Strategies for Cannabis CPG Brands

What Is MOF and Why Is It Crucial in Cannabis Marketing?

The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?

The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.

In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.

During the webinar, you will learn:
• How to build deeper relationships with your audience segments and propel them to purchase
• Top KPIs to track for optimizing your MOF cannabis marketing strategy
• Where most cannabis businesses fail in what is mid-funnel marketing
• Advertising tips for retargeting customers who have engaged with your content

Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?

The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.

So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!

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High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

High Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce Brands

MediaJel

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