“Eternal marketing truths… really? Isn’t that a bit of a hyped up exaggeration?”

Not when they’re coming from Brian Kurtz — our special guest on today’s episode of the podcast.

You see, Brian is not your garden-variety marketer.

He’s more of a living legend. Dare we say the Michael Jordan or Tom Brady of the marketing world?

Whichever analogy you want to go with, here’s what you need to know:

Brian has a storied career that spans 40+ years across 5 decades. His marketing strategies have helped sell over a billion dollars worth of books, information products, and recurring subscriptions.

Now it’s his mission to teach and transmit the timeless truths of marketing he’s discovered to the next generation of entrepreneurs and business owners.

And that’s one of the reasons we’re so excited to share this episode with you.

The second is because Brian is an extraordinary person who embodies his core values and practices what he preaches:

-Generosity
-Relationships
-& Overdelivery

In our conversation, Brian cracks open his vault of marketing wisdom and shares at least 11 timeless marketing truths with you. Truths you can use to build lasting relationships with your customers, sell more products and services, and grow a powerful and ethical business.

Plus, we explore the importance of recurring revenue and detail ways you can optimize the systems in your business to increase member retention and boost lifetime customer value.

If this is your first time meeting Brian, then we’re grateful for the opportunity to introduce you. If you’re already familiar with him, then you already know why this is an episode you won’t want to miss.

11 Eternal Marketing Truths That Can Help You Grow A Strong Business with Brian Kurtz

We have a very special guest to welcome onto today's episode of the podcast.

Her name is Rui Liu and she's the founder of an amazing company called Grass People Tree.

Her business is a unique combination of eCommerce and online education where she provides people with access to rare, artisan teas and in-depth information and teaching about tea culture.

In our conversation, Rui shares the story of growing up in a remote and rural region of China, moving to London as a teen, and rediscovering the significance of tea as an adult.

Plus, you'll hear how returning to her roots awakened her desire to share the wonders of tea with the world.

We have a free-flowing and down-to-earth discussion and sincerely hope you enjoy it.

How Rui Liu Turned Her Love Of Tea Into A Thriving Online Business

Welcome to the Subscription Entrepreneur podcast with your host Eric Turnnessen, founder of MemberMouse, a membership platform which powers subscription websites. Eric draws from his 10+ years experience working with recurring revenue businesses and in this podcast explores the challenges faced and lessons learned by company founders, consultants and innovators. We discuss how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, common pitfalls, navigating the digital world and actionable steps for you to succeed at anything. Our goal is for each interview to be a mentor and guiding light for your personal journey. Learn more about starting a subscription-based business at membermouse.com.

Subscription Entrepreneur

Popular tracks