The Art of Storytelling

Claire Grove, our Customer Advocacy Lead, is the true voice of the customer at Microsoft and has been working in customer advocacy and referencing for over 20 years.

In this podcast, Claire shares how we use storytelling to bring our customer stories to life, showing the impact that technology is having on our customers' businesses to help them achieve their objectives.

Customer stories website:
https://customers.microsoft.com/en-gb

Insure Telematics customer story: 
https://customers.microsoft.com/en-gb/story/insure-telematics

NHS Blood and Transplant customer story:
https://customers.microsoft.com/en-gb/story/azure-powers-donor-registration-booking-nhs-blood

Bringing customer stories to life - Claire Grove

Paul Davies, our Consumer Marketing Director, talks about the art and science behind storytelling and some of the techniques that we can use to make our presentations really engaging and personal.

The Storyteller's Spellbook - James Whittaker:
https://www.amazon.co.uk/Storytellers-Spellbook-compelling-career-magical-ebook/dp/B073Q5X4BX

Creativity, Inc. - Ed Catmull:
https://www.amazon.co.uk/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0593070097

Using storytelling techniques in your presentations - Paul Davies

Alex O'Donnell, Experiential Marketing Manager at Microsoft UK, shares why storytelling is so important from an event perspective, and some of the key techniques we can all use to bring events to life - whether you're doing an in-person event or hosting an online meeting.

Mickey's 10 Commandments:
https://makeforbusiness.com/mickeys-10-commandments/

Walt Disney Imagineering book:
http://books.disney.com/book/walt-disney-imagineering/

Start with why TED Talk:
https://youtu.be/u4ZoJKF_VuA

Start With Why book:
https://startwithwhy.com/shop/books/start-with-why

Bringing events to life - Alex O'Donnell

Michael Wignall, Chief Technology Officer, Microsoft UK, shares how he uses storytelling techniques to bring technology to life when talking to customers of all sizes.

The new AI website that we referenced in this podcast can be found here:
https://www.microsoft.com/en-gb/ai

How to bring stories to life for customers big and small - Michael Wignall

In this podcast Antonio Criminisi, Principal Researcher at Microsoft Cambridge, joins us to talk about Project InnerEye and how we are changing lives in healthcare using AI and machine learning.

In 2000 Antonio Criminisi obtained his doctorate degree (PhD) in computer vision from the University of Oxford, before joining the Machine Learning and Perception group at Microsoft Research in Cambridge as a visiting researcher. In February 2001, he moved to the Interactive Visual Media Group in Redmond (WA, USA) as a post-doctorate researcher, moving back to Microsoft Research Cambridge as a Researcher in 2002. In 2014, he became Principal Researcher and is now leading Project InnerEye, to develop a tool for assistive AI for cancer treatment.

Antonio has written and co-authored numerous scientific papers and books on machine learning for the analysis of radiological images, decision forests, deep learning and convolutional neural networks, object recognition, image and video analysis and editing, videoconferencing, 3D reconstruction and virtual/augmented reality, forensic science and history of art.

Antonio's research has been awarded a number of best paper prizes in top computer vision and machine learning conferences, amongst which the prestigious David Marr prize at ICCV 2015 for his paper "Deep Neural Decision Forests".

Project InnerEye:
https://www.microsoft.com/en-us/research/project/medical-image-analysis/

Changing lives in healthcare using AI - Antonio Criminisi

Having previously worked at AirWatch by VMWare, and at one of our partners, Scott Goodall, Account Executive in the Small and Medium Corporate (SMC) space, has been involved in healthcare for over 6 years. At Microsoft, Scott looks after around 40 customers, engaging with all levels - from the IT teams to the C-Suite. Scott loves the opportunity that we have here at Microsoft to digitally transform healthcare for the benefit of us all, as citizens of the UK, and storytelling is a big part of that.

In this podcast, Scott shares tips on how to become a social selling superstar, using tools such as Elevate, Sales Navigator and Twitter to engage customers.

Customer stories:
https://customers.microsoft.com/en-gb/home

Elevate:
https://www.linkedin.com/leap

LinkedIn Sales Navigator:
https://business.linkedin.com/sales-solutions/cx/16/01/request-demo-sem

How to become a social selling superstar - Scott Goodall

Microsoft UK