Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then.  In this week's episode Mike and Ron discuss how the two functions can not only coexist, but thrive together.

CMO Confidential: Episode 16 Ron Guerrier - Why Marketing and IT Should be BFF's

Former Chief Marketing Officer of Best Buy, eBay, Farmers Insurance and Ancestry.  Host of CMO Confidential Podcast.