This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students.

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Risk Factors and Business Models: Understanding the Five Forces of Entrepreneurial Risk and the Causes of Business Failure

One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process terminate it in less than one year. Of those that survive, many are unable to achieve sustained growth and profits. Small-to-medium business enterprises (SME) have a 50% to 90% chance of failure within the first five years. While there are measures of personal risk behavior of entrepreneurs, the literature contains no measure of risk orientation for the enterprise. The purpose of this study was to develop and validate a researcher-designed instrument to measure the critical forces of business risk. For any further information visit: https://mdicorpventures.com/books/

Risk Factors and Business Models

Miles Development Industries (MDI) Corporation is a consulting firm focused on problem solving and strategy for small and mid-size businesses. We provide consulting services include Startup/Business Advisory and Consultation: Startup Ventures, Startup Companies & Business Ventures. Business Modeling & Business Models, Franchising. Business Fraud, Business Scams & Criminal Enterprises, Venture Capital, Venture Acquisitions & Crowdfunding, Turnarounds. Website: https://mdicorpventures.com/

Miles Industries Industries

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