Data Is Everybody's Business: The Fundamentals of Data Monetization

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12:47

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Aug 18, 2023

Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging,…

#datamonetization #valuerealization #Business

Data Is Everybody's Business - From the Foreword, a testimonial from data leaders
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Data Is Everybody's Business - From Chapter 1, who this book is for
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Data Is Everybody's Business - From Chapter 1, what is data monetization?
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Data Is Everybody's Business - From Chapter 1, improve-wrap-sell
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Data Is Everybody's Business - From Chapter 2, data monetization capabilities
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Data Is Everybody's Business - From Chapter 3, data-insight-action
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Data Is Everybody's Business - From Chapter 4, what's wrapping?
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Data Is Everybody's Business - From Chapter 5, what's selling?
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Data Is Everybody's Business - From Chapter 6, data-domain connections
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Data Is Everybody's Business - From Chapter 7, data monetization strategy
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Data Is Everybody's Business - From Chapter 7, four archetypes
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Data Is Everybody's Business - From Chapter 8, a call to action
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