An example of what a Cambodian caller might hear when connecting to an IVR system

A description of the large scale of some SMS/radio campaigns and the impact of providing free or subsidized SMS messages 

A brief description of how input collected through mobile applications impacts the content of radio broadcasts

A description of some of the various formats of Equal Access' radio programs: Soap operas, quizzes, etc...

We spoke with Prairie Summer and Graham Gardner of Equal Access to learn more about that organization’s work integrating educational radio broadcasts with mobile-based tools such as SMS and IVR. As they explain, this combination has enabled them to better tailor their message to their their audience and has allowed for a unique form of interactive communication.

Equal Access creates communications strategies and outreach that address the most critical challenges affecting people in the developing world. Their work has focused on communications around issues such as women and girls' rights, democracy and governance, and education.

A MobileActive.org Podcast: Equal Access: Creating a Community Feedback Loop with Radio and Mobile Phones 

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