Copywriting is one of the most important marketing tools to connect with your target audience and convert them into customers, such as job seekers, candidates and future employees.

However, the process of creating effective copy can be time-consuming and requires a lot of effort.

As technology continues to evolve, marketing AI has become an indispensable tool for copywriters.

In today’s Building a Modern Employer Brand podcast episode, we’ll explore how AI technology is revolutionizing copywriting and how it can help you to create better and more effective copy.

Don’t forget to go to the show notes page to get the access to all the extra resources I provided with this episode.

🔗 https://bit.ly/3W69Dz0



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💟  Find me @‌rantanensusanna on Instagram, YouTube,  and Tiktok for branding, marketing and communications tips and content for the HR Industry!

#143 How Marketing AI is Revolutionizing Copywriting

Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent. Expect:   Tangible tips for execs, CEOs and team leads   Real-life examples of storytelling success   The Magnetic Employer Branding Method™ in action   Why communication IS culture   🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

Your people aren’t broken. But your employer branding might be.
Most leaders think “employer brand” is HR’s job—or a fancy word for recruitment ads. But here’s the truth:

Your employer brand is already out there… telling a story about your leadership, your culture, and your business strategy—every single day.

In this episode, Susanna Rantanen—the world’s leading modern employer branding expert and creator of the Magnetic Employer Branding Method™—reveals why employer branding is a strategic leadership tool, not an HR task.

🎯 Watch this episode to discover:

Why disengagement, low ownership, and culture misfires happen in growing companies

How story-driven employer branding builds alignment between strategy, leadership, and behaviour

What to do when your people don't “get” your vision (and how to fix it without micromanaging)

How your culture can become the invisible compass that drives performance

This isn't about running recruitment campaigns.
This is about running your business better—by leading with story.

📚 Want the playbook? Grab Susanna’s new book:
Story-Driven Employer Branding 👉 https://storydrivenemployerbranding.com

#193 Why Your People Are Disengaged (and How Employer Branding Fixes It

Why Your Business Strategy Is Failing (and How Storytelling Fixes It)

Welcome to The Story-Driven Business Podcast with @‌rantanensusanna — the world’s leading expert in modern employer branding and the creator of the Magnetic Employer Branding Method™.

In this episode, Susanna breaks down a powerful truth: most business strategies fail not because they’re flawed, but because the company culture, people, and internal storytelling don’t support them.

This episode is your turning point, if you’re a CEO, founder, or strategic leader struggling with:



A brilliant strategy that no one seems to follow

Low alignment and employee engagement

Misunderstood employer branding efforts

Talent attraction that doesn’t convert or retain

Story-driven employer branding isn’t “HR fluff.”
It’s your next strategic growth engine.

📚 Grab the book: https://storydrivenemployerbrand.com

🎧 Full show notes & resources: https://modernemployerbrand.com/podcast194


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💬 Comment: What part of this episode hit you the hardest?


#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

What if your company culture is working against your strategy—and you don’t even know it?

In my latest podcast episode, I dive into the Competing Values Framework by Cameron & Quinn—one of the most insightful tools I’ve used to help modern business leaders align their culture with their strategy.

From leadership style and performance goals to recruitment messaging and tone of voice—your culture touches everything. Yet most companies never intentionally align it with their strategic goals.

🎧 This episode explains how to diagnose your current and ideal culture using the OCAI tool and how different types—Clan, Adhocracy, Market, and Hierarchy—each shape very different people strategies.

Shownotes here: https://modernemployerbrand.com/podcast195

🔥 And if you’ve read my book Story-Driven Employer Branding, you’ll see exactly how this ties into the Magnetic Employer Branding Method™.
Get the book here: https://storydrivenemployerbranding.com/


#EmployerBranding #LeadershipDevelopment #OrganizationalCulture #BusinessStorytelling #PeopleStrategy #SusannaRantanen #MagneticCulture

#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand

🚨 HOT TAKE: If your employer brand still revolves around your CEO, tech stack, or product features… you’re not branding a company. You’re feeding an ego.
And egos don’t scale.
People do.
Your people are the hero of your business strategy. Not you.
In my latest episode of the Story-Driven Business Podcast, I dive into a mindset shift that turns modern leadership on its head:
🎙️ “The Talent is the Hero: A Leadership Shift That Changes Everything”
When leaders stop trying to be the centre of the story and start guiding their people as the protagonists, trust builds. Retention grows. Innovation takes off. And employer branding? It becomes magnetic.
👉 Are you ready to lead like Yoda, not Iron Man?

Show notes available: modernemployerbrand.com/podcast196 from Wed June 17th onwards 8 am EET.

#196 The Talent is the Hero: A Leadership Shift That Changes Everything

RIP old-school EVPs. They had a good run… until nobody believed them anymore. 🙃

The world has changed. People want work that fits into their lives—not just flashy slogans and buzzword bingo on your careers page.

🎙️ In this week’s episode of the Story-Driven Business Podcast, I’m showing you the modern replacement:
✨ The Modern Work-to-Life Promise
✨ Real, evolving Key Story Themes

These aren’t just words. They’re the foundation of trust, retention and reputation.

Show notes available at: www.modernemployerbrand.com/podcast197

📕 Based on my book Story-Driven Employer Branding available on Amazon and at www.storydrivenemployerbranding.com

#197 From EVP to Impact: The D**** of Corporate Fluff

This episode wraps up my 3-part series on how modern employer branding starts — and ends — with leadership.

In the first part (episode 196), we talked about shifting the hero role to talent.
In the second (197) , how to turn fluff into story themes people actually care about.

And in this episode, we land on what I believe is one of the biggest untapped levers in modern leadership:
👉 The CEO as Chief Storyteller.

The most powerful person in your employer brand story is the one at the top — whether they like it or not.

And when they don’t own that role? The story starts to run away from them.

So this episode is a call to action for every CEO, founder, managing director out there — and for every comms, HR and EB pro listening who’s trying to get their leader to show up:
🎯 It’s time to own your narrative.


Show notes: modernemployerbrand.com/podcast198
📕 Learn how to lead with story: storydrivenemployerbranding.com

Follow @rantanensusanna on Instagram and Susanna Rantanen on LinkedIn for more on game-changing story-driven employer branding for growth-minded businesses and business leaders.


#198 The CEO as Chief Storyteller: Leading With Narrative Power

Have you ever though of this: If your employees don’t love your business strategy—why would they commit to it? 🤔

Most CEOs think brand = marketing.
Most still invest in awareness campaigns.
But here’s what actually moves the needle: brand affinity.

When people feel connected to your mission—when they understand it, believe in it, and are proud to share it—you build advocacy that drives alignment, retention and results.

In Episode 199 of the Story-Driven Business Podcast, I go deep into why brand affinity is the true ROI magnet for the business. And how CEOs can build brand affinity through consistent storytelling (no marketing wizardry required).

Check out the show notes here: modernemployerbrand.com/podcast199

Follow me on Instagram and YouTube: @rantanensusanna

#199 Brand Affinity: Why Your Employees Need to Love Your Strategy

🔥 The future of work isn’t coming. It’s here.

And most companies? Still marketing like it’s 2019.
Still running talent campaigns that feel generic.
Still separating leadership voice from employer brand.
Still wondering why trust and advocacy are fading.

Deloitte’s 2025 Human Capital Trends Report says it clearly:
Human outcomes are business outcomes.
Story is now a leadership tool—not a marketing trick.

Episode 200 of my Story-Driven Business Podcast explains how to evolve your brand—and your leadership—for this new era.
💡 Why campaigns alone won’t work
💡 How story builds affinity
💡 Why leaders must market through culture and narrative—not slogans

Show notes and links to top platforms: modernemployerbrand.com/podcast200
📕 Learn the method: storydrivenemployerbranding.com

#200 The Future of Work Isn’t Coming—It’s Here. Are You Still Marketing Like It’s 2019?

What if the reason your employees aren’t engaged, your strategy isn’t landing, or your change initiative is falling flat isn’t the idea itself, but how you’re communicating it? In this episode of the Story-Driven Business Podcast, Susanna Rantanen, the world’s leading expert in story-driven, modern employer branding, guides you through the biggest shift today’s business leaders need to make:  ➡️ Stop being the hero.  ➡️ Start being the guide. If you want to influence change, inspire people to act, and become a more impactful communicator, this is your playbook. Want the show notes? Go to: https://modernemployerbrand.com/podcast201

#201 How Business Storytelling Transforms Your Influence as a Leader

The podcast where visionary leaders and bold professionals learn to brand people—not just products—through business storytelling and matching minds with mission!

Hosted by Susanna Rantanen - The world's leading modern employer branding expert, strategist and the author of 'Story-Driven Employer Branding' available on Amazon worldwide.

#143 How Marketing AI is Revolutionizing Copywriting

Story-Driven Business podcast

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